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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - December 23, 1974, Lethbridge, Alberta 6 '.ETHBRIDGE HERALD Monday, December 23, 1974 Death of television new birth for Beach trait The roar of two motorcycles almost drowns out the sound of surf at Long Beach, B.C. The hard-packed sand exposed at low tide provides an ideal surface for Van- couver Island riders. Ray's Recordland 317 7th St. South Phone 327-5431 "Largest Selection in Town" Wishing You "Seasons Greetings" K-TEL 8 TRACK TAPES Gift Certificates CASSETTES OPEN 9 A.M. till P.M. UNTIL CHRISTMAS! 317 7th Street South Phone 327-5431 By GEORGIA DULLEA New York Times Service NEW YORK Patricia Malarcher was doing her very best not to giggle the other day when a big research outfit telephoned to inquire about the family's television view- ing habits. "Do you have more than on television set in your the interviewer asked. "No, we have less than one." Mrs. Marlarcher said. "Color or black and cried Mrs. Malarcher, giving way to giggles. "We have less than one color and Somehow, the big research outfit had chanced upon a curiosity in our culture, a representative of that less than 5 per cent of the popula- tion with less than one televi- sion set, with Saturday morning cartoons to amuse the children no Monday, night football to amuse the fathers, with no idea in the world that National Airlines means to "Fly" them like'.they've "never been flown before." And so it has been for four years now in the home in Englewood, N.J., of Patricia and Willy Malarcher (She's a professional he's an architectural con- It's been that way ever since the screen of their portable television set went black never committed ourselves to a and their children, Maura, then aged 10, and Paul, 9, were offered a choice: Either the lepairman would fix the set (eventually) or the children could dismember it in the name of educational research "Wanting instant gratification, they chose the Mrs. Malarcher recalled, "and the set ended up with the trash on the curb." Not every American family is as democratic as the Malarchers, though. A ran- dom check across the nation by The New York Times found that few children played a part in or even approved decisions to junk the tube. AWFUL FUSS Some children did put up an awful fuss, but never mind. Their parents went on dispos- ing of televisdion sets by various means: Lack of repair, removal of vital parts, public burnings and shotgun blasts. An easier way, of course is not to buy a television set in the first place. "Why buy the enemy and bring him into your asked Philip Thacher, a physicist, who Don't Panic! Trust Singer to solve your last-minute shopping problems. (carrying case or cabinet extra) Surprise her with a Singer ZIG-ZAG Anyone would think you spent months dreaming up sued She'll love nei new sewing machine. And you'll love a great gift! The Fashion ZIG-ZAG sewing machine Singer's surprisingly low price! Take advantage of this has 3 needle positions to sew buttonholes, sew on but- holiday value-it's another way Singer helps you sew tons; plus, overedge and mend all without attachments, and save, 95 don't that littie !ady yOUr'life. Singer's Junior Miss: child-j jewing machine will make that young lady's face light up like a Christmas tree! Moving parts are designed for safe, simple sewing. Sews a regular lockstitch and comes complete- with carrying cover. Oper- ates by hand-crank, AC or batteries. 26 SINGER bewmg Centres and participating Approved Ueaieib At Singer, you get what you pay for... and a little bit more. College Mall Phone 327-2243 lives with his wife, Aija, and children Nara, 8, and Jeffrey 6, in Albuquerque, N.M. As he spoke, the sun was go- ing down behind the Sandia Mountains turning them the color of watermelon which is what "Sandia" means in Spanish. In the language of television, prime time was coming up. Now everyone knows what happens during prime time in 95.5 per cent of the country's 68-million occupied housing units where television sets are present and presumably glowing. Perhaps some big research outfit should look into what happens in that less than 5 per cent where no TVs are playing. Are pianos playing? (pianos were indeed playing in four of Jthe 10 homes sur- veyed.) Are children reading again? Reading was certainly right up there with five children, aged 4 to 16 of Rosemary and George Lardner in Chevy Chase, MD. "They all they read well. Our 16-year-old Helen has read everything. Including Henry James" said Mrs. Lardner, the wife of a Washington newspaper reporter who won't have the television fixed even for the Redskins' games. Mrs. Lardner also noticed that shortly after the death of their television set a year ago her children began "talking to each other and working out their problems." "With the TV on, it was always an instant remark or she said. HORIZONS Other families found that lowered antennas raised their horizons. "I couldn't get any work or schoolwork out of the said Price Nelson, a North Bend, Wash., mechanic, recalling TV days. "My wife, Lela, insisted on watching TV all day, so the house was a mess." Now, says Nelson with a smile, his children are mak-. ing "A's" in school, his wife is making money decorating wedding cakes at home, his whole family is "closer" and his neighbors "think we're crazy." Why not keep the television and regulate the children's viewing? Most parents argued that this tactic was un- workable. The response of Donna Pollard, who lives in a Richmond, VA., townhouse with her husband John, a truck driver, and children John, 7, and Veera. 5. was typical. "I've seen too many people who think they're censoring material for their she said with a sigh. Picture yourself as second quarter millionaire BUY YOUR TICKETS AT ALL ALBERTA TREASURY BRANCHES THE WESTERN CANADA LOTTERY More than in total prizes! 1908 lucky people will win1 Ticket sales close January 15th. 1975 Preliminary Draw Januaiy 31st. 1975 TV highlights MONDAY Awop's Fables, 6 p.m., Ch. 9. Bill Crosby portrays Aesop and talks his way through songs and stories of the tortoise who wanted to fly, and the tortoise's race with the hare. MUSIC: Christmas Music, p.m., Ch. 9. Hear the Inverness High School Choir with music of the season. VARIETY SPECIAL: Julie Andrews, p.m., Ch. 13. Peggy Lee, Peter Ustinov and the Treorchy Male Voice Choir back up Julie's Christmas show. MUSIC: Ian Tyson, p.m., Ch. 13. Mel Street, the Good brothers and Sylvia Tyson appear with Ian and the Great Speckled Bird. VARIETY: Pig and Whistle, p.m., Ch. 13. John Hewer and the regulars are joined by special guests George Chisholm, the Kid Bastien and the Camelia Jazz Band. DOCUMENTARY: The Oldtimers, 10 p.m., Ch. 7. A retired Grand Banks seaman and an Eskimo from Labrador reminisce about Newfoundland. DOCUMENTARY: Man Alive, p.m., Ch. 7. "Red Foster's Unfinished Business" covers the Toronto advertising executive's long involvement in mentally handicapped projects. TUESDAY CURRENT EVENTS: Take 30, p.m., Ch. 7. Highlighted by interviews with the authors, the show takes a look at Canadian books. CANADA DRY RADIO AND TV LISTINGS Programs are iuled by the Radio and television Station! Any vari- ation m program schedule due to latt-niinute changes by the station gnd 19 not the responsibility of Chinook Beverages Limited or The lethbridge Herald. CHEC 1090 Monday Farm News News, Weather, Sports News, Weather Sports Grain Prices News, Weather, Sports News is 20 min. to the hour and 20 after. CJOC 1220 Sports Local News World at Six Tuesday CBC News Phone Bill Show Hour of Information News and Grain Prices News Sports Market Report Local News CHEC-FM 100.9 Monday thru Friday p.m. 6.30 As It Happens Music of Our People Identities From the Capitals Five Nights A Week Great Canadian Gold Rush 12.03 Written in Rock Tuesday Warmup Co.icie's Carousel Midnight Concerts. Overtures and Encores CBR 1010 Eye Opener World at Seven World at Eight Eye Opener The BBC News This Country in the Morning Time Signal Radio Noon Your Forum Disc Brakes Off the Record World at Six GO METRIC WITH CANADA DRY Canada Dry wishes to announce the introduction of its new 300 ml. bottle. "Just a silly 16 millilitre longer drink" available in 6 pacs, or the new 12 pac design for your, holiday take home convenience. 5.00 O W. R. Myers Christmas Special (D Password O News B News (D News O News (B Let's Make a Deal O Aesop's Fables (B News O Rhoda ID News CD Truth or Consequences O Lawrence Welk IB The Rookies O Inverness H.S Choir 7.00 (D Football O Tcroogc 7.30 (P Julio Christiaas Special O Bingo B Mary Tyler Moore (D Ian Tyson O This is the Law 09 Headline Hunters O Choteau H.S. Choir B Cannon S.30 O> Pig 'N' Whistle O Ft. Renton H.S. Choir Hi CO fE Ncv.: (B Police Suigoon B Old Timers O> Movie: Madron O Tonight Show B Man Alive ID Maclear National (D News B Tommy Banks