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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - December 19, 1974, Lethbridge, Alberta Thursday, 19, 1974 THE LETHBRIDGE HERALD 9 Pop Shoppe operation Soft drink business idea prospers Metric measuring system helping many businesses TORONTO (CP) The process of converting to the metric system of measure- ment is already proving profitable for many businesses, says the chairman of the Metric Commission in Canada. Stevenson M Gossage told about 300 businessmen attending a one day seminar on metric conversion, spon- sored by the Conference Board of Canada, that the change to metric measure- ment has forced many com- panies to re evaluate their entire business operation. "It forces a reassessment of all processes in a company in the course of which oppor- tunities for improvement become the metric chairman said. "These may not depend strictly on metric conversion but metric conversion is the catalyst to bring them to fruition.'' The changing of the measurement system of a whole society is a radical process, he said. The primary purpose of the switch to metric is to safeguard Canada's inter- national trading position and open up markets for new trade, particularly in manufactured products About 94 per cent of the world's population is already on the metric system or is converting to it The metric system, is un- iform and easy to use because it is based on units of ten. Canada's timetable for conversion indicates it will become "significant" when public weather forecasts in degrees Celsius, instead of Fahrenheit, begin in April, 1975, Mr Gossage said "This will have wide public impact and will underline the reality of the program of metric conversion." Reporting rainfall in millimetres and snowfall in centimetres will follow a few months later, with wind speeds and visiblity in kilometres in another few months On the highways, changes in speed limits and distance signs will take place in September, 1977. The handling of the grain crop from the farmer to the consumer will be placed on a .metric weight basis during the crop year 1976-77. A F A Harper, executive member of the metric conver- sion board in Australia, told the businessmen that metric conversion in that country started in 1970. "Our experience has been that conversion has proceeded more smoothly and more speedily than we had initially he said. The greatest problems of conversion are not technical but psychological "over- coming the mental block 'I will never understand Mr. Harper said. One fear was that the manufacturers and retailers would take advantage of a consumer's ignorance by robbing him However such instances did not occur, he said Malcom O'Hagan, ex- MELROE BOBCAT WORLD S MOST POPULAR SKID STfEH LOADEP Skid-steer Loader That "Puts It All Together" When the Melroe Bobcat was matched in performance tests against thirteen other skid-steer loader makes here s what happened Bobcat led the field with clear superiority in iim pull cycle time practical load capacity safety and mobility under full load That s the kind of performance you d expect from Amen cas number one skid steer loader but its just part of the Bobcat story Bobcat is famous for multi job versatility One Bobcat one operator and a group of special job attachments can replace several costly one pb machines and their operators The patented which allows the Bobcat operator to change attachments in less than a minute is still the fastest most effective quick attach system around Put a Bobcat to the test Call us for a free demonstra tion today While we re on your jobsite we II explain new flexiblp financing that makes S2" ever to own a Bobcat America s number one skid steer loader C J EQUIPMENT Sales Service Rentals 1410 2nf Avi S.-Phoni 327-2922 ecutive director of the American National Metric Council in the United States, said industry is rapidly mak- ing the change in light of international developments and a new metric bill is likely to be introduced to Congress in early 1975. Its passage aonears "good" he said. Fatal crash Firemen view the wreck- age of a light plane which crashed in the parking Jot of the Chrysler Corp. plant at Fenton, Mo. A passenger in the plane, Steven Kerr of Scott Air Force Base in Illinois, died of injuries received in the crash. The pilot, Mictfael W. Brown, was critically injured. Brown, 21, re- ceived his pilot's license last Fridav. TORONTO (CP) About five years ago, two London, Ont. promoters decided they could crack the tough soft drink business. They set up a little opera- tion called Pop Shoppe. Today, Pop Shoppes Inter- national Inc. is a rapidly-ex- panding soft-drink bottler and retailer with 243 outlets in Canada and the United States, 199 of them in Canada. The promoters, Jack Grey and Gary Shaw, risked their investment on a novel but sim- ple marketing idea designed to keep down costs and keep customers returning for more. They combined a factory to make and bottle the soft drinks with a warehouse and a retail store. And they charged a deposit per case of pop, highest in the industry. The idea of the large deposit was to make it worthwhile for the customer to return for ref- ills. "We wanted to lock the cus- tomer says Bruce M. Westwood, company president. "Our return (of bottles) is the highest in the industry." In fact, Pop Shoppes claim that a single bottle makes 30 trips, on average, before the cycle stops. This year, Pop Shoppes International expects to fill and sell 275 million bottles of POP- Mr. Westwood says the fac- tory store idea eliminates the high cost of distribution, a major expense of the soft- drink industry. Customers pick up their pop by the case at these factory nr at larcro rfenntc iced from the factories. There are 180 of these depots in Can- ada. Pop Shoppe sells only by the case and claim that because of this and other cost- cutting features, their bottle of pop retails for about 10 cents each, half what the ma- jor retailers charge. From start when the first shop went into operation in May, 1969, in London, it was a success. The first licensed operation opened in September of the same year. Mr. Shaw, one of the original promoters, remains as ex- ecutive vice-president of the. firm. In 1972, Venturetek Inter- national Ltd., a Canadian company, acquired the controlling interest of Pop Shoppes of Canada Ltd. and its subsidiary, Kist Canada Ltd. of Stratford, Ont. Kist supplies Pop Shoppes with the flavoring for its drinks. The Canadian Development Corp., in turn, holds a 33 per cent interest in Venturetek. Pop Shoppes of America Inc., a wholly-owned subsidiary, was created in 1972. Pop Shoppe licences are re- quired to provide capital for each factory to cover land, equipment, building, bottles and cases, a heavier initial investment than in most other franchise fields. Although the company is a franchised operation, it has bought back a number of outlets, and now owns 70 per cent of those in Canada. When Venturetec took over the London soft drink business, its year-end ear- nings were about before taxes. A year later, the tire-tax earnings wprp 9 million and by the end of this year they will be more than million Mr. Westwood wants to move quickly into the U.S. market because "there is the money and expertise down there to unseat us quickly." We realize the firm still has a long w.-y to go to even make a dent on the North American market, but he doesn't regard Pop Shoppes as future giant killers. "We just want two per cent of a billion market." HIGH PRICE The highest price ever paid for a broadsheet was for one of the 16 known copies of the Declaration of Inde- pendence printed in Philadelphia in 1776 by Samuel T. Freeman and Co and sold to a Texan in May, 1969. AT House of Fine Art 20% -ON- ORIGINAL OIL PAINTINGS This Oder Expires Die. 24th. 1974 House of Fine Art OPEN 9-9 UNTIL CHRISTMAS 409 5th Street South Phone 328-1314 DOWNTOWN STORE ONLY 606-608-3rd Avenue South Open a.m. to p.m. through Dec. 23rd. ALL REGULAR PRICED TOYS a wonderful opportunity to save on your Gift Giving PERSONAL SHOPPING ONLY ON TOYS PLUS GREATER SAVINGS THROUGHOUT THE STORE on RED TAG SPECIALS YOU ALWAYS DO BETTER AT USE YOUR CHARGEX or HOYT'S OWN CHARGE ACCOUNT DOWNTOWN Store Only 606-608-3rd Avenue South Phone 327-5767 ;