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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - December 18, 1970, Lethbridge, Alberta IS THE IETHBRIDGE HERAID Friday, December 18, 1970 Randy Berte, 2, Lethbridge, and Ruthcmne Wutzke, 5, Skiff, show bikes for boys and dolls for girls still popular toys. Alberta is test area for promotion on pork consumption Alberta residents served un- knowingly as a proving ground for an intensive agricultural commodity promotion program staged throughout 1970. The program, actually staged as an advertising campaign, was financed jointly by the Al- berta Hog Marketing Board The campaign began when members and producers of the hog industry realized they were heading for a serious pork glut unless they discovered new markets. Mrs. Linda Pickell, manager of the Alberta department of agriculture's market promotion and the provincial government division, said recently in Lc-th- at a cost of bridge, that the short-term A COMPLETE SELECTION OF FOR MEN, WOMEN AND CHILDREN SEE OUR WINDOWS BENEFIT SHOES LTD. 615 4th Ave. 5. Phone 327-7300 OPEN THURSDAY AND FRIDAY Till 9 P.M. campaign appears to have been very successful, with studies performed in the Edmonton area showing per capita perk consumption up 15 to 20 per cent. Tliis increase did r.ot re- sult in a corresponding de- crease in consumption of beef, mutton or poultry. Mrs. Pickeli was speaking to about 80 persons at a meeting sponsored jointly by the Al- berta department of agricul- ture and the Lethbridge Cham- ber of Commerce. Business She emphasized that although the campaign seemed to be successful, it was aimed main- ly at merchants and retailers, and perhaps did not serve too well in the consumer education capacity. She added that the hog board is planning to launch a pro- gram designed to enlighten consumers on common miscon- ceptions about pork, such as is not necessary to bum the meat, pork contains no more calories than beef or lamb, anc pork can be prepared in varielans to look into some of the :hings the public has been leav- ing to the responsibility of its elected representatives. He said the community has )een letting these elected rep- resentatives do things the com- munity should be doing. "In a city such as this, it is a privilege to have an organiz- ed body like city council to do Christinas holidays COALDALE (HNS) Town employees will get extra time off during the Christmas week- end. The town office will close at noon Thursday, Dec. 24, and all day Monday, Dec. 28. Your NEW Authorized Dealer TRUCKS AND STATION WAGONS UNITED MOTORS CO. LTD. Cor. 3rd Ave., 3rd SI. S. Phone 327.1418 so much for us at a reasonable he said. "We will try to develop an attitude in the general public of cheerfully paying taxes that provide the wonderful living environment that we have in Lethbridge." With suggestions from tha committee and the chamber council, he expects a success- ful year for the committee. Garret Richard Swihart has obtained his Degrofl of Bachelor of Education in Vocational Edu- cation from the University of Al- berta. Mr. Swihart received hl> high school education at the Leth. bridge Collegiate Institute and graduated from the Lethbridge Junior College. He has taught in Calgary ot James Fowler High School and Ernest Manning High School. Mr. Swihart, his wife (the former Gladys and 2 children are presently residing at Castries, St. fucia. West Indies where he is instructing at the Morne Fortune Technical Col- lege. IT IS NOT LATER THAN YOU THINK! YOU CAN STILL SAY Merry Christmas with FLOWERS Poinsetria Plants Azaleas Mums Christmas Arrangements Cut Flowers Holly Corsages Mistletoe Wreaths Doorswags A Complete Range of In All Lines! You'll be pleased Your friends ana" relatives delighted when you send flow- ers from FRACHE'S FLOWER SHOP 322 6th Street South Phone 327-5747 FREE ALL DAY SATURDAY CENTRE VILLAGE MALL ;