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Lethbridge Herald Newspaper Archives

- Page 168

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Lethbridge Herald, The (Newspaper) - December 9, 1970, Lethbridge, Alberta I THE LETHBRIDGE HERALD December 1970 t S f FIREMEN ON DUTY Five Lethbridge firemen ore handling Santa Claus duties at Centre Village Mall this Working on a daily shift in their offhours from their regular posts with the fire Doug Larry Ed Gord Dow and Roy and theyre donating their earnings to their pet Muscular Dystrophy Lawrence Mead is on Ihe your lase in wine is his job If your a belting man up George Hosteller Jiy HIVING W1IYNOT CP Business Editor CP f youre a belling try looking up George His job is to guess what kind of wine youll be drinking JO years or so from and he lias already made his deci Since you probably have no idea yourself what your choice will be in that should make an interesting For this is a more serious busi i one involving millions of As chief viliculturist for Brights Wines his job is to make sure his company has tilt right grapes for the right wine at the right If new varieties of grape are lhat could mean deciding now what the de mand will be in 10 years time because that is how long it takes lo bring new varieties into It s all part of the booming Canadian wine industry and the efforts of the grape grow mataly in the Niagara predict and satisfy the mar WINE SALES DOUBLE Wine sales in Canada have doubled since and al though Canadian wines still outsell imports by two to one thev are not grabbing as much of the increase as im Since sales of Ca nadianmade wines have in creased 92 per cent while im ports have jumped 139 per The kev statistic for the wi neries and grape is pcrcapita con sumption which now is about threequarters of a gallon a up from about half a gallon a year The United Slates average is about a gal lon a year and in France it it is well over 20 That leaves plenty of room for growth in and the industry looks for continuing increasing The grape growers in the Niagara area have a vital stake in this since the wineries take about twothirds of all Ihe grapes Iliey Thai turns out about 80 per cenl of Canadas wine produc SQUEEZE ON FARMLAND Hie processed grape indus try is one of Ontarios largest agricultural industries with wages alone running about million a Total value of the industry is difficult to cal culate hut probably is about including about S25 million in wine consumed in the province and shipped to other The only haze on the hori zon is the squeeze on farm land as industry and housing developments infringe on the acres of So there have been no seri ous inroads into the vineyard But land prices are high and many of the vine yards are operated as small familyowned making it difficult to assemble large acreage units which the major growers feel are necessary in the future for efficient produc secretary treasurer of the Ontario Grape Growers Marketing 3273494 CENTRE VILLAGE MALL PHONES ALL CREDIT CARDS ACCEPTED 3282843 AJigs of For the utmost Service and Permanent Satisfaction PHONE 3273494 For Your Christmas and Party Time Coiffures 4 operators to serve you nion for thaf very special Gift and the Holiday time choose one of the many styles and the best of quality wigs at Open Tuesday thru Saturday 9 to 6 Thursday and Friday till 9 n X 5r lwfcwe YOUR WIG SERVICE CENTRE Phone 3282843 We carry the famous ReidMeredith line the finest of fibres in Ladies and Mens Wigs and Hair on of GOWNS and ACCESSORIES FOR THE BRIDETOBE and HER ATTENDANTS CENTRE VILLAGE MALL Personal Interest Given lo all Patrons sees vineyards taking over more of the Niagara farmland in future He predicts lhat many growers will replace their peach and cherry orchards wilh vineyards as the consumer and w i n e r y demand for grapes The trend is already in that Orchards now oc cupy less acres than they did 10 years ago and vineyards it a v e increased about Men such as Ronald a grower and chairman of the see nothing but growth in the They are gambling heavily that they are Moyer already has a large acreage in grapes and now is clearing out an apple orchard on a recent land purchase to plant still more It will be years before these turn in a cash but hes con vinced the wait will be worth He estimates there are an other acres in the Niag ara area suitable for grapes half the acreage al ready under cultivation and enough to supply the demand for years to Ollie Bradt also is working hard for the He is a research scientist at the pro vincial horticultural station at Vineland where new varieties of vines are under experimen On a s5acre plot first planle in Bradt has more than 300 different vines in various stages of His job is lo help develop the best growing methods and the best vines for the grapes that are likely to be in demand in the STANDS ON MERITS Wild grapes were found in abundance in Canada by the early European col onists made wine from the na tive grapes and planted vines from their own countries in the Wine was from Cann grapes as early as 103G but there was no commercial grape cultivation until the early 1800s when a small wi nerv started business at Extensive cultivation didnt start until the middle of the 19th cen men such as John Couillard insist that Canadian wine can stand on its own He admits to a preju of since his job is general manager of the Ca nadian Wine Tell him thai the wine of one country is better than that of another and hell say flatly He has a simple explanation for the appeal of French he are the best I sometimes think Ihey are better at propagandizing their wine than al making He says Canadian wine sells well in the United States where it is labelled im he is snob IltlCE IS HIGHER Grapes for processing brought the Niagara growers about a Ion lasl year and or S15 a ton more this sea The owner and too men can handle a 100acre vine yard and should gross aboul How much would be left as profit depends on the efficiency of his In dustry spokesmen figure thai Hie smaller plots in the 40 acre range likely net lo a year for the depending largely on the grane varieties The Ontario grape crop av erages about or tons a This years out put is aboul tons and might have hit except for some frost If youre still interested in betting with George his guess is thai in 10 years from now the demand will be for more sparkling and white more dry and less sherry and MAJOR WATERFALL During normal more than two and a half trillion gal lons of water annually tumble over Great 10 miles south of the Christmas shoe store Please drop in and take advantage OF OUR BARGAINS And be Sure to Enter Your Name for Our FREE DRAW on a 4 foot CHRISTMAS STOCKING SHOE STORE CENTRE VILLAGE MALL Phone 3285030 Lethbridge ;