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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - December 5, 1917, Lethbridge, Alberta FACE TEN THE LETHBRinr.F. DAILY IIEIULD 5, 1017 AN ANNOUNCEMENT OF IMPORTANCE BY THE- HUDSON'S BAY COMPANY Why You Should Shop Here To Convince You that it is to your decided advantage to shop here is the object of this advertisement. Quite true we might take up the full page elaborating on the advantages by word pictures, but we are not going to do that. We shall' simply and clearly lay before you Our Business Policy i All we ask is that you read it over carefully, and having gained an insight, so-to-speak, of our service, of ourselves and our store, we leave' the decision in your hands. SATISFACTION Must be part of every in this store. We insist on it. Price, too, is very important to the economically inclined; but no matter how little you pay for matter how much you think you are that purchase does not give you absolute gatisfaction, the price is too big, the value poor. No matter how small the amount you spend MUST get satisfaction kind of economy we indulge in. SERVICE Without possibility of doubt, we maintain the delivery In Southern Alberta. Our shipping room ts amply provid- ed with every facility far handling goods with promptness and despatch, and with 2 automobiles making hourly deliveries in mny and every part of the city, your needs in this respect arej well provided for. But In addition, and we cannot make this too widely kncwn, we guarantee to fill and deliver any iirsirt rush order Inside ten minutes. For instance: say you are baking. All ready, when you suddenly discover you have run out cf baking powder. Don't worry. Simply phone and inside ten minutes the baking powder is at your door. Only be sure you make clear to us that it an urgent rush order. Could you have better service? CIVILITY Thi- is n nol a detail, but an important subject on which we lay very emphatic stress in our instructions fo employees! It is extended (o them by us, anil we insist that they in turn should exercise it in their relations with customers, and any infringcnieni of this rule is dealt with severely. We consider it to be one-of the strongest planks in our business policy, and are very jealous thai it be maintained. ATTENTION Nothing more detrimental to the reputation of a business house than lack of attention a prospective customer. Nothing is more annoying than to have to watt'white "Miss Thia" tells "Miss That1' all about the doings of lact realize that, unfortunately, in common with all stores employing a.considerable number of hands, an element of creep In, in spite of all efforts to the contrary. But we are determined faie.thls shall be; reduces to the'Minimum. complaint regarding the same will receive prompt attention, and be appreciated by the management. Our aim is to have you say; "I'd rather shop at the 'H. B.' than anywhere, they are so atten- tive." CORNG! SHOP EARLY ECONOMY we claim your support on the grounds of economy! VV> can! Not merely from theifact that our prices are Tower thin those usually prevailing, enabling us to undersell other mer- hardly appeal to the Anglo Saxon sense of fair most decidedly on the grounds, that owing to our vast organization and unlimited capital, our buying facilities are immeasurably superior to of the average merchant, enab- ling to mc-rt cheaply, and In markets not available to smaMer cap Its t. These advantages are pnted on to you. WoyM ft be true economy on your part to avail yourself of EFFICIENCY An Individual to be placed In charge of one of-our mutt to of proved efficiency; thorough- csnvernnt with It down lo the rfetall, thirl there be no loophole for error It no (or even though In- nswntly made, and that li why WE take to ttrong tttni In and on efficelncy from our heidk You mfy, wtth take their or tn cenctming their departirtnt, UNITY OF STAFF The very foundation of successful house divided against itself cannot and the realization of thb fundamental truth Is the basis cf our efforts (and highly ful thty to promote that unity of our ath- letic club, social and, by no means the feast, the con side rat Ton shown our employees from the highest to the few- creating Tn them contentment and satisfaction with their surroundings. This all reacts to your advantage In better service on their part, In their wliMulneis to justify the consideration shown them. CONFIDENCE Above aTl ebe, we aim to secure your confidence. No store can succeed unless It has the confidence of its customers. The advertising of any store cannot succeed unless the public have confidence In the printed word of the firm, And that is why we make every effort from day to day to see that the ads, of our store policy Is an actual statement of merchandise Involv- ed. Simply because 1n past years an advertisement been taken with proverbial "grain of Ts no reason why that should be Indulged in today. So prease tnke statement that this firms makes an an absolute fact, and In that way you and we wilT benefit mutually. STORE OPENS I ;