Lethbridge Herald, The (Newspaper) - August 30, 1974, Lethbridge, Alberta
Friday, August 30, 1974 THE LETHBRIDGE HERALD 3 Games concept The Canada Games winter and summer are new, but the concept is old. It dates back half a century to 1924. In that year the vision of a ''Canadian Olympics" was introduced by Norton Crowe at the annual meeting of the Amateur Athletic Union of Canada. His resolution from the floor fostering such a dream was adopted unanimously. But it was not until the first Canada Winter Games in Quebec City in 1967 that the dream became reality. Though events of far more serious import intervened for almost 40 years, Norton Crowe's vision was kept alive and periodically revived by such organizations as the Canadian Sports Advisory Council, its successor, the Canadian Amateur Sports Federation, and the National Advisory Council on Fitness and Amateur Sport. In 1962 and again in 1963, events had progressed to a point where federal grants were approved for the CASF to study the feasibility of holding national amateur "games." The result was the federation's formula to stage dual Canada Games winter and summer in alternating four-year cycles. Centennial Year, 1967, was Canada's greatest effort at national merrymaking. It was also a great year for amateur sport. In Quebec City, athletes from every Canadian province and territory took part in the first Canadian Winter Games and epitomized the philosophy now apparent in Saskatoon: "Unity through Next came Halifax in 1969, and the first edition of the Summer Games. Norton Crowe is dead, but his vision lives on. JBUX, Canada games How Pharley got his start When TV-7 received the Winter Games Lottery Jingle, some 3 months ago, quite a challenge was issued to the production and creative staffs namely, come up with an effective, eye catching visual presen- tation that would create attention amid the clutter of other lotteries, currently be- ing run one that would identify with the '75 Winter Games, but not too closely as to be lost in the vast amount publicity the Games are getting. After listening to the jingle several times, Clay Graham, Ex- ecutive Producer at TV- 7, and Bill McCann, the Copy Editor, came up with a wild idea why not have Pharley hatch an egg. The idea was then taken to Joe Myn- dio, our artist for some more thoughts. Joe said we could do an anima- tion and in conjunc- tion with Serge Tonin of the Photo Staff, they went to work. Twenty feet of color film 720 individual frames, each shot in se- quence and 37 man hours later we had the finished product in the camera. Three and half days after that. approximately 2 weeks after we received the Jingle the Canada Winter Games Lottery Commercial was ready to go to air. The campaign is now being aired on both CFCN and CJOC Television, and we un- derstand from Del Brown, it may be sent to CHAT Medicine Hat, and some Calgary Stations. Overall the production of this animated commercial was quite a challenge, one that the Creative and Production Staffs at CJOC TV thoroughly en- joyed. handshake The Honorable Horst Schmid, Provincial from the provincial government Minister of Culture, Youth and Recreation pre- Mr. Schmid explained that the donation was sents Vera Ferguson, Vice President of the for the support to the Winter Games for the 1975 Jeux Canada Games, with a cheque for Provincial Government.