Lethbridge Herald, The (Newspaper) - August 29, 1970, Lethbridge, Alberta
Aujuit THE LETHBRIDGE HERALD If The Midi Donald McRae, Lclhbridge Lea Borbank, Lethbridg. Mnrleno Findlay, LethMdge Tom Ferguson, Lethhridg. Linda Sharp. Milk River Jndy Sykes, Lcthbriclg. Mini Outmatches Midi In Lethbridge Count By MARILYN ANDERSON Herald Family Editor MIDI Length hasn't quite got it made in Leth- It isn't Chat LeUi- bridge is behind the times, or out of it. Lethbridge resi- dents, male and female, seem to agree that if they had their druthers, they'd druther have a short skirt any day. The complaint against the midi length is being heard all across the country for both economic and esthetic reasons. Women, whether the young shop girl or the budget-mind- ed housewife can't run out and buy a new look, presto! When short skirts began to rise, it gave women a chance to utilize the 'garments they had. Not with the midi. One can't just lengthen a dress. The styling is completely dif- ferent, and the accessories run from knee-high boots to floppy hats. The question was put to a number of employees and shoppers in downtown Leth- bridge. "What do you think of the With only one exception, that of a young student, the midi received thumbs down from men and women. Linda Sharp, of Milk River, says she likes to midi and if her budget will allow her to she'll be back in town to stock up. Donald McRae retired of Lethbridga, said he really prefers to see the skirts just above the knee, and definite- ly not down to the midi length. Leo Van den Henvel agreed that he too would rather see the mini. "Would his wife be buying any if I can help it" he replied. Martene Findlay spoke for a number of office workers who regard the midi as a nuisance in an office. "I'll nsver have them, and never consider buying she said. A University student home for the holidays, Judy Sykes, said she doesn't like the midi either and will only wear them if she's forced to. "Just if I were the only not wearing them." Joel Arcand, was most em- phatic in his rejection of midis. "It's the most unfem- inihe look in women's clothes in the past five years." He said bank policy allows a cer- tain amount of freedom in clothing as long as it is suit- able to meet the public in. His personal preference, he says, is pant skirts. Hugh Brost a Raymond contractor said he didn't care for midis and neither did Ms wife. Many of the men had to be told what a midi was. These mini-minded males demanded to know what women wanted their skirts to go "down there" for. Many women are wonder- ering the same thing: Ac- cording t o Mrs. F. R o m- bough, a clothing store man- ageress, midi skirts are sell- ing to young girls, and midi coats are attracting atten- ton. "We haven't even brought any midi dresses in, however." "Are women cus- tomers asking for "No they aren't." Len Burbank Lethbridge businessman, said he didn't like to see women pulling at their skirts when they wore them too short, but he still minis to midis. "The midi isn't as much fun to look at." Const. Jim McKay agreed. "If a girl has nice legs why shouldn't she show them? The '20s are over." Mrs. Louise Ledanx and Mrs. Don Bonlton, have no plans for switching over to the longer lengths. "I remember when these lengths were worn before" chuckled Tom Ferguson, former city manager, and not a midi was evident in any office in city hall. One gentleman with a twin- kle in his eye, handed me a little item of interest, the words of an old song: "Come all you young boun- ders who want to flirt. Here comes the girl in the hobble skirt. You can hug and squeeze all you please, But you can't get the hob- ble above the knees." Paris, eat your heart out! This year we're doing our own thing! Mrs. E. Rombough, Lethbridge Hngb Brost, Raymond Leo Van den Henvel, Lethbridge Joel Arcand, Lethbridge Mrs. Louiso Ledaux Lethbridge Const. Jim McKay, Lethbridge Mutual Consent UNITED NATIONS, H.Y. (AP) has become the 24th nation to agree to a U N convention that requires consent of both bride and groom before marriage, a UN spokesman V. t V -n 'r 1 M Learn Hairdressing MARVEL BEAUTY SCHOOL REDUCED RATES -TERMS WRITE FOR FREE INFORMATION i OVER METROPOLITAN STORE i 326A 8th Ave. Weil, Calgary Soap Reduces Phosphate Pollution OTTAWA (CP) The finger pointed at syntehtic laundry detergents as contributing to water pollution because of their phosphate content has also brought soap back into its own, declares an article in the Ca- The magazine published by (he Consumers Association of Canada say (hat "by using ioap, individual consumers can help materially in reducing phosphate pollution of our wa- ters." "There is no reason that cannot be used efficient- ly in automatic washers. What Js required, however, is a wa- ter-conditioning agent in the washer's wash and also in rinse cycles." LIKE NEW AGAIN! CML US FOR QUALITY RE-UPHOLSTERY CHESTERFIELDS CHAIRS STOOLS Phone 327-7711 IASTEDO B; FURNITURE AND UPHOLSTERY 522 5th Street South The article explains that per- sons inexperienced in using soap may face the problem of soap reacting with minerals in hard water to form a insoluble curd that sticks to fabrics, is difficult to rinse, and that, if left on fabrics, will eventually cause a greyed appearance. NEED SOFT WATER "To overcome this problem, one must have soft water ob- tained from a natural source, by the installation of a mech- anical water softener or by ad- dition of water-softening agents ot the washer. If these condi- tions are met, then there will be no worry about "raffle-tale excessive linting, pos- sible service problems or pollution." Since water hardness varies greatly across the country, the consumer needed to experi- ment somewhat to arrive the quantity of soap required for the average load of clothes to be washed- The report says it is also normal for soap to form suds, but unless there is enough soap to tie up the hardness minerals PUBLIC BINGO 16 GAMES IETHBRIDGE ELKS LODGE ROOM JACKPOT (Upstairs) EVERY THURS.-8 p.m. and remove and suspend the soil, they will not form. "So suds are an accurate and very important gauge of a soap's ability to clean. Fur- ther the soap-suds head must be maintained all through the wash part of the washer's cycle; once a scap-suds bead breaks donw, cleaning has ceased and soil is being rede- posited on the clothes." PROPORTION VARIES The article says that con- sumers should be prepared to add from one to three cups of soap to the washer, depending on how hard the water is. It also suggests that if the consumer lacks naturally soft or artificially softened water for washing, she should use a non phosphate water soften- ing agent. Washing soda, or ammonia or borax can be used along with the soap in amounts of hah" a cup or more, depending on the water hardness. It is necessary to add water softener to the rinse as well, and a warm rinse is best. THE BETTER HALF By Bob Barnes "You'll be pleased to know that next month we're opening a special 'Overdrawn Window1 Just for people like you." NOW YOU ARE FINISHED SCHOOL (knd Desire lo learn o Profession WHY NOT BECOME A HAIRDRESSER We have 3 folly qualified full lime Inslruc- rresses and wo leach all phases of beauty culture, hair styling and culling, bleaching, tinting and permanent waving. You'll enjoy our new remodelled and air-conditioned school. A professional beautician pays high- er than the average income and opportu- nities are unlimited. I I Alberta Beauty School Fill Oul 405 5th St. S., Lethbridgo I tow Monthly FWM'" Information I NAME ADDRESS CITY Classes I Starting Now NO CREDIT EDMONTON (OP) is il- legal in Alberta to run up a tab with your milkman or bread- man. The law stipulates that they may sell only for cash or cash F.O.E. BINGO TONIGHT 6th Ave. A and 13lh St. N. Every Saturday Night at 8 p.m. 5 cards for or 25t Each Twelve 7 Number Gamei JACKPOT Free Gamei antf free Card DOOR PRIZE Children under 16 not allowed THREE STEPS TO HELP STOP POLLUTION 1. USE OUR COMMERCIAL MACHINES 1. USE OUR SOFTENED WATER 3. USE OUR PURE SOAP CONCENTRATE The Soap is FREE Which shouldn't be, Bui come and see, We're out of our tree! THE BIG LAUNDERETTE 1263 3rd Avenue South The fun T> never sets in Beautrap British (Columbia V1 The golden days of summer merge with the golden days of autumn. And the fun goes on. Fishing and water sports on dozens of lakes and salt-scented Pacific coves. Golf on richly scenic, evergreen courses. Sparkling night life in Vancouver. Fabulous sightseeing in the island capital of Victoria. And above all, the joy of viewing unspoiled natural beauty as you travel magnificient mountain highways and cruise sheltered coastal waterways. If you can't make it for a summer holiday in British Columbia, don't be discouraged. The fun is only beginning. For a Visitor's Kit, or convention information, write: Government of British Columbia. Department of Travel Industry, 1019 Wharf Street, Victoria, British Columbia.