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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - August 23, 1974, Lethbridge, Alberta Friday, August 23, 1974 THE LETHBRIDGE HERALD 19 s o K 0 L D Z A Hitting the fashion trail are models, left to right, Rhonda Dorren, Cheryl Seines, Irene Szekely and Brenda Harms, Country good looks, warm, earthy colors, silky prints and body-hugging fabrics with plenty of style are guidelines for the fashion conscious young lady on her way back to school. A strong revival of femininity and the look of the college-wild '40s has brought with it a special flavor of smartness to the city scene. Clothes news this fall comes in natural greens, browns, greys and shades of burgundy and rust. Everywhere are skirt- cardigan combos, showing off the small waist with the skinny slip belt. A-line is back, front blouse ties and open neck collars. Handbags are big or small, but definitely clutch-style and match low-heeled shoes preferably wedgies. Altogether appeal accenting casualness is in. Fashions courtesy of Simpson-Sears. Cool nights bring furry short-waisted jacket, printed T-shirts and slim fit pants. E Accent this fall is on soft, clinging shirt-style, brushing-the-knee and clutch purse. BILL GROENEN photos Tweeds, cardigans and little belts are No. 1, with flowers and tiny designs as highlights. Twiggy look gives way to slogan big can be beautiful too LONDON (CP) From the fashion capital thai presented the world with Twiggy and a host of other models shaped like beanpoles comes the com- forting news that Big Can Be Beautiful. The source, not entirely un- prejudiced, is Edward Bran- don, a director of Evans (Out- a firm that specializes in clothing the generously proportioned female. oi the world's mo'-t glamorous film stars are Size 18 plus, he said. Diplomat- ically, he named no contem- porary names but harked back Tomorrow's Treasure is a FAMILY PORTRAIT 1-8x10 and 4-4x5 COLOR PORTRAITS (family or individual) ALL FOR ONLY CALL FOR YOUR APPOINTMENT SOON! PI K w A PI i Y 416- 1S Strwt North I p.m. CLOSED MONDAYS to a beautv of another era. "The Vf PUS de Milo was a Size 16. Outsize manufac- turers used to say she bit off her arms right up to the el- bows out of frustration be- cause she couldn't find any- thing to wear." The twilight of the Twiggy era was confirmed by Marks and Spencer, Britain's best- known chain-store group, which recently did a survey of women's sizings. It found the best-selling bra measures 36 inches, two more than five years ago. In the same period, the most popu- lar pantie-girdle had ex- panded two inches to the 27- 28-inch model. HIGH STYLE Furthermore, industry spokesmen said, women with a hipline of 40 inches or more are becoming more fashion- conscious. "When we big girls look at a photo of a fashionable gar- ment we still think, "That's what I would like to wear.'" said Sylvia Lermer, financial director of Philip Kummick Mrs. Lermer, who has 42- inch hips, said firms catering for the bigger woman now concentrate on fashion rather than something just to cover the body. To get the styles right, manufacturers take about 50 per cent of the merchandise in smaller size ranges and scale the items up. The "outsize" world is so keen to attract young ideas that Evans (Outsizes) has just held a competition for art students. The winning design was a draped Grecian dress which will be retailed for summer wear. Eastern styles are popular for their floaty, loose-fitting lines and enormous sleeves. Because these styles are so full across the top they add balance to the hip-heavy woman. Harvey Silver, of Clifton Slimline said the company's top seller is a caftan called the Batwing. Made in jersey it is a one-size dress that fits a hip range from 44 to 52 inches. Secret of the dress is an elasticated waistband inside. Fabrics that stretch are playing an important part in outsize fashions. Trudy Brook of Martha Hill, a London boutique, has come up with a collection of dresses, pants and tops in stretchy jersey. "Large women are not all the same she said. "Often a woman will have a small bust but big hjps or a heavy bust and average hips. A stretchy fabric is the per- fect solution." Shirtwaisters are flattering and most designers are giving their dresses a slightly flared A-Line skirt, good for spread- ing hips. And there is one big sur- that circle the figure now are said to be slim- ming. Buttc Knii of London has made horizontally striped jackets in navy, coffee and white, in sizes 20 to 24. There are also tanktops cir- cled in navy and white or pale blue and white, worn with co- ordinating shirts in green, pale blue or navy. And the short-sleeved suit, absent since the 1940s, is back. Forget the maxim that dark colours are best for big wcp.ien. PUBLIC BINGO m 16 GAMES BLACKOUT (Played Until Won) LETHBRIDGE ELKS LODGE ROOM (Upstairs) EVERY THURS.-8 p.m. CASH BINGO ST. BASIL'S HALL Cor. 13 St. 4 6 North Friday. August 23rd 8 o'clock 4th and 8th in 7 12th 5 CARDS FOR OR EACH BLACKOUT JACKPOT IN 51 NUMBERS LUCKY NAME DRAW WORTH LUCKY NUMBER DRAW WORTH Wimv WOMTH TIA.QO 3 Fftlt GAMES DOOM MHM taOMOMd toST. BASIL'S KIN'S CLUB ;