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Lethbridge Herald Newspaper Archives

- Page 35

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Lethbridge Daily Herald, The (Newspaper) - August 21, 1918, Lethbridge, Alberta The Palm For Supremacy in Style, Value And yividuality Must Be Awarded To Us! HE STYLES FOR FALL ate desirable, and emphasize the fashion au- I- '5 "ir thonties. f i i ,We feel a particular pude in offering for your .selection and ex- amination a collection of models that emphasize the fashion tendency for fall in.a most satisfying rY cordial invitation is extended to view the'.nfewlashions, which 'it -v i are arranged in very effective displays the J_... 1 department. Don't are a fashion education) i-'.''-l, Individuality and Beauty ARE THE Dominant Features of the And we migjht add enrfy are the tailortid fine? of trie coat tibmbined with a belted or semi-belted effect, whether the suit is one of a moderate price or one of trie more expensive models in the store. .c Fur is used extensively in the new suits, which helps to bring out in pleasing relief the fine, beautiful designs of the new garments, x And M we uy tint (ie nev truly Indiridoa] In character, and particularly to becatwe ve have made an. exceptional effort to collect only garments aa hare ieen accepted hy fashion iuthprtUM, and la limitednuadUUes to ajford an indiTiduallty ot prcfercnM. L Ton will ftai t Tlslt toterestinj: US wiJJ bring to you s wealth- and [uhlan Intonaatlou. Came. What shall we Say About the We are so enthusiastic about the new styles that we couid fill fully two of these columns telling about the displays, but there is one thing in particular that stands out above the The whole secret of the beauty of these! garments lies in their sim- ;pliciryv FreakisH styles, are tabooed and you will not find a single one in this .collection. have exerted unusual efforts to have each ioa) represent a different style feature, thus insuring individ- uality, i of fim'fcy Is ver? important and Just enough Is used to Blvo- a touch of becomlngr.caj. The new are particularly striking, the to include the new fabrlca which wit! fio ihla SSUoB' i Here bSth. Of all merchandise, Fur lends itselJ rnost readily to'misrepresen- tation in the hands of a dishonest or even mjsinfonned merchant an expert can readily detect the gemiine.from the and the general public must stand or fall byijlhe decla'rations'qf the firm they are dealing with. You are needing Furs? Then la It not policy'on'your. narMo rurcliasc from a firm with 2W: years expert knowledge behind years' reputation for honesty fair dealing to main- facilities for procuring the choicest oh the market at. "jiricei viotavallablo to trie general merchant. t 'HAVE YOU SEEN- 1 OUR WINDOWS The results ot our thorough, thoortlfut preNrafiM, for the r'.ll season o! yo11 io UlMl>