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Lethbridge Herald Newspaper Archives

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Lethbridge Daily Herald, The (Newspaper) - August 21, 1918, Lethbridge, Alberta MPIilM y If f I The Palm For Supremacy In Value And Individuality Must Be Awarded To Us TT HE STYLES FOR FALL are and emphasize the supremacy of American fashion au r We feel a particular pride in offering for your selection and ex amination a collection of models that emphasize the fashion Individuality and Beauty r ARE THE Dominant Features of the And we might add with equal ability and t the style features which stand out most promin ently are tiSe tailored lines of the coat combined with a belted or semibelted whether the suit is one of a moderate price or one of the more expensive models in the Fur is used extensively for trimming in the new which helps to bring out in pleasing relief the beautiful designs of the new And 10 we my that the new are truly individual In and particularly became we have made an exceptional effort to collect only such garments as have been accepted by fashion and la limited quantities to afford an individuality of Ton will find a Tiiit most Interesting and will bring to you a wealth Of style and fashion What shall we Say About the We are so enthusiastic about the new styles that we could fill fully two of these columns telling about the but there is one thing in particular that stands out above the The whole secret of the beauty of these garments lies in their sim Freakish styles are tabooed and you will not find a single one in this We have exerted unusual efforts to have each coat represent a different style thus insuring individ t use of ftrsby designers is very Important and just enough is used to give the coat a smart touch of The new belts are particularly and the materials vary to include the new fabrics which will be favored this Here iwe mast limit ourselves to the description and if you are to choose the best styles from among it IB only natural that we should urge you to make an early tendency for fall in a most satisfying 1 A cordial invitation is extended to view which are arranged in very effective displays in pur vvindpws and the ReadytoWear Dont fail to see are a fashion education The Fall Dresses are Unique and Decidedly Attractive Styles that are expressive of jhe Designs that will further impress upon the Lethbridgepublic the fl superiority of our ladies Concentration is the keyword arid it is probably because of this that such beautiful and at tractive modes have Jbeen Here you find a draped a drape idea to conform with the fashion tendencies of the Another design will show the effect of an and so on in the entire one model after another presents many attractive features that eurely interest the fashionloving women of this The seasons best and most favored fashions are ready for your viewing and your We Are Justifiably Proud Of For 249 Furs and the Hudsons Bay Company have been so closely linked as to become almost synonymous and it is difficult to think of one without connection with the conducing to the advantageous reputation of Of all Fur lends itsell most readily to misrepresen tation in the hands of a dishonest or even misinformed merchant an expert can readily detect the genuine from the and the general public must stand or fall by the declarations of the firm they are dealing You are needing Furs Then is it not policy on your part to purchase from a firm with 249 years expert knowledge behind years reputation for honesty and fair dealing to main unequalled facilities forprocuring the choicest on the market at prices not available to the general SEE OUR FURS HAVE YOU SEEN 1 OUR WINDOWS Tho results of our thoughtful preparation for the Fall season of 1918 are revealed to you in these And equaly as a supreme criterion of value to afforded you WHEN YOUVE SEEN OUR WINDOWS Become familiar with the range of prices so that you can make comparisons and learn tq your own satisfaction the advisa bility of purchasing at this ;