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Lethbridge Herald Newspaper Archives

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Lethbridge Herald (Newspaper) - August 21, 1918, Lethbridge, Alberta PAGE TEN THE WHBRIDGE IIERALD ^ The Pak For Supremacy h Style, Value And yividuality Must Be Aw ^ yHE STYLES FOR FALL are beautiful, practical, desirable, and emphasize the supremacy of American fashion authorities. We feel a particular pride in offering for your selection and ex- > amination a collection of models that emphasize the fashion Individuality and Beauty AKB THE Features of the New Fall Suits And we might add with equal emiJiasis-practic-; ability and desirability.  The style features A^^icH stand out most promin* ently are the tulored linies of the coat combined with a belted or semi-belted effect, whether the suit is one of a moderate price or one of the more expensive models in the store. Fur is used extensively for trimming In the new suits, which hdps to bring out in pleasing relief the line, beautiful designs of the new garments. And so we Bky that tbe new suits are truly individual in character, and particularly so because we have made an exceptional effort to collect only such garmentB as have been accepted by fashion uthoritiei, and ia limited quantitiea to afford an individuality ot preterence. You will find a Tlslt most Interesting and will bring to you a wealth Ot style and lasbtoa inlormation. Come, What shall we Say About the We are so enthusiastic about the new styles that we could fill fully two of these columns telling about the displays, but there is one thing in particular that stands out above the rest. The whole secret of the beauty of these! garments lies in their simplicity. -V ^ t I Freakish' styles are tabooed and you will not find a single one in this collection. We have exerted unusual efforts to have each coal represent a different style feature, thus insuring individuality. Th� use ot fan'by designers is very Important and just enough is used to glvo tl)e coat a smart touch ot becomingneas. The new belts are particularly striking, and the materials vary to include the new fubriea which will bo 'favored thta season. Here