Lethbridge Herald, The (Newspaper) - August 17, 1972, Lethbridge, Alberta
DRIVING AND FOG LAMPS to Candle Power Prkod From to 15.73 SUPERIOR REAR WINDOW SUNSHADE ONIY 11.95 TOP CARRIERS CUSHIONS THE WORLD'S FINEST SHOCK ABSORBERS DOOR EASE-TACHOMETERS BEVERAGE HOLDERS.................. 98c MIDLAND AUTO SUPPLY (1971) LTD. Auguil 17, 1972 THE LE7HBRIDGE HERALD 17 campaign Government TV ad promotes tax saving scheme By VIC I'AHKONS OTT A W A (CP) Quit smoking and cut taxes, urges a government TV commercial in health campaign that might wipe out almost bil- lion in governmental revenue annually if the ad succeeded. The tax-saving theme is ime of V> anti-smoking film clips produced and distributed by the smoking-aml-hcalth pro- gram of the fedreal health de- partment. If every smoker took the tax-saving commercial I o heart, Ottawa would be out of pocket about million in tobacco tax annually, about million in corporation tax f'rrim tobacco companies, plus other revenues such as un vwrkcrs in the i n d u s t r y. Thais out of total federal rev- enue of about billion a year. The lf> provincial govern- ments also would lose their varying levies on tobacco sales, which !ast year added to an estimated mil- lion. INCOME SECURE But barring a revolution in public altitudes and habits, the income of governments from tobacco seems secure'. For one Ihing, the federal advertising campaign on be- half of health is a puny enter- DON'T CONSIDER A NEW TV UNTIL YOU HAVE SEEN THIS SET! ONLY ON TV NO MORE CHANNEL SELECTOR TROUBLE NO MORE WEAR ONLY SMITH'S HAS IT AT IT CAN'T WEAR When you're excited about what you do, you invite comparisons! 13th ST. N., LETHBRIDGE prise lic.sido llic promotions ot cigarette manufacturers. The lotal budget for the smoking-and-health program in Hie current financial year, including to for DIG TV messages, is Hut fur every spent by OlUwa to combat smoking, the manufacturers spend 505 promoting it. Cigarette mak- ers spent million on pro- motion years ago, and the bill is probably much higher today. contrast, the health com- mercials of up to one minute in length are classified as public-service messages to be screened free by individual TV stations at limes of Ihcir choosing, if at all. The Canadian Radio-Televi- sion Commission has ruled that public service messages must be allotted time on TV, hut anti-smoking messages compete with a host of others, as those of the Canadian Cancer Society. "We're up against a lot ot a health depart- ment spokesman said. And care must he taken to pro- duction so the messages aren't too scary. One com- mercial, featuring a vampire, was withdrawn because of complaints that it might frighten children. In addition t o competition from the tobacco companies and other public services, the health-and-smoking program is up against an ambivalen1 attitude within government it self. While the health department tries to discourage smoking other branches of federal and irovincial governments en- courage it Indirectly by prov- ding such aid as subsidies to ;obacco farmers and crop-in- surance assistance. The Canadian Tobacco Man- ufacturer's Council is busy re- minding governments and tho public that their industry Is big business, with retail sales of all tobacco products last year generating billion, including tax revenues. IS MAJOR IlOP Tobacco is a major cash crop, with exports alone val- ued at about million. Southern Ontario accounts for 90 per cent of Canada's total tobacco half is exported, largely to and it is also grown in Quebec and Ihc maritime provinces. The tobacco council esti- mates that the industry paid out million in wages last year to workers in processing, manufacturing and distribu- tion of tobacco products. In what might seem the final discouragement to pro- ducers of the h e a 11 h -a n d- smoking they resist calling it an anli-smok- i n g to- bacco revenue is rising de- spite the save-taxcs commer- cial. The federal tax take from tobacco sales increased by about million in the last financial year from mil- lion in 1970-71. PLAN NEW FILMS Program officials, however, say they are undismayed and have begun work on four new TV films. An important Indicator U the rale of cigarette consump- tion for each individual. Con- ceding that the pcr-capila con- sumption has been rising slightly since a low point in 19G9, the spokesman says it remains below a 19GC peak. I'cr-capHa consumption for those 15 and older was cigarettes last year, below the ISWi peak of A government survey showed that in five years cigarette smoking among adult males had de- clined, while rates among teen-age males and adult women held about steady. Smoking among teen-age girls, however, had increased. The survey also indicated that there were about 400.000 fewer regular cigarette smokers than there would have been had cigarette use grown at the same pace as the population. Officials estimate that if a onc-pack-a-day smoker heeded the health commer- cials, the federal government would lose more than revenue in a year. The loss to provincial treasuries from a smoker who swore off would vary between annually in British Columbia and in Manitoba. Federal taxes on a package o! 25 cigarettes total 28 cents. There are also provincial taxes. For instance, British Columbia takes eight cents, Manitoba 15 and Ontario Il'A cents. The producers of the quit- smoking-save-taxes commer- cial, however, say that even U the message succeeded be- yond their wildest dreams, tlw country would save money. Officials refer to a study of several years ago that calcu- lated revenue losses would more than made up by sav- ings in health costs, incomo losses and damage due to fires caused by smoking. QUALITY DENTURE CLINIC IDDY D1FTRICH Certified Denial Mechanic Capitol FurniturB Bldg, PHONE 328-7684 SUZUKI -Jy- Sulphur may help housing situation By SID TAFI.EIl MONTREAL (CP) Sul- phur, criticized as a source of Mllution and fallen in dollar value as a result, may possess an untried potential to alleviate some of the problems of an world. At least, that's the contention of a South American researcher here and a young couple who will spend next month keeping houso In a two-room dwelling constructed of Interlocking nil phirr blocks. The experiment Is being con- ducted at McGill University's Macdonatd College hy Alvaro Ortega of Bogota, Colombia. The housekeepers In Septem- ber will bo Arthur Acheson, 22 a masters student In archi- tecture at McGUi, and his wife Elizabeth. Mr. Acheson and four other students built the experiments house under the guidance of Mr. Ortega, aided by In grants from the National Re- search Council and Central Mortgage and Housing Corp. "There Is a large surplus of sulphur in Mr. Or- lega said in an interview Tues- day, "and it is an excellent ma- terial for construction. 'It lias the strength of con- crete, it insulates very well, and it has beautiful finish that resembles marble." SEES OTIIKIl USES Mr. Ortega said his research team will test the effects of the Canadian winter on Hie experimental building, but added that he envisages the use of sulphur primarily for low- cost housing in underrievleoped countries with arid and semi- arid climates. "Of course there are many things that still must be Mr. Ortega said. "We've had problems widi fire- proofing, and we are using cer- tain additives like sand, clay and mica that help make the .sulphur non-combustible." Fircproofing remains n con- cern, he said, and this is one reason why it is too early lo advocate the use of sulphur in [he construction of multi-storey buildings. "The big advantage Is, sul- phur costs only about a ton, which is about erne-third lo one- half tho price of concrete." The price has fallen from a ton a year ago and Mr. Or- tega said a current surplus is linked to concern with air pollu- ion. Sulphur is a component of gasoline. SHOWROOM CLEARANCE TIME! Delayed arrivals from Japan have overloaded Suzuki dealers so righl now Ihey are ottering great year end deals on many models-whlch means great savings for you, See your Suzuki dealer and get the deal of the year 5 BERT MAC'S CYCLE LTD. 913 3rd AY.. S. 327-3221 Closed Monday, Dolly o.m. lo p.m. Thuri. ani Ffl. o.m. to p.m. Open A Tola! of Houn A Week To You "Serving S. Alherla For Over 35 Yeori" CP Air shows revenue hike VANCOUVKR (CP) CP Air took in million for the first six months of 1072, an increase of 8.3 per cent over tlie million for the same period last year, the company announced here. President John C. Gilmcr said in ft news release that the Vancouver-based airllno broke even for tho first halt of 1972 while It lost million during !ho firsl half of last year. Passenger revenue for the first six months of 1972 was JM.9 million, up per cent. Cargo produced million, a four-pcr-cent Increase. Tho alrlino noted the Increase In revenue was achieved de- spito n substantial loss of rc- vonuc during tho air control Icrs' strike in January. Gettogether with the cool bright taste ofOldMenna It's the happy lazylagerbeer O'KEEFE TIREWNG COMPAQ IfMJTED.