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Lethbridge Herald Newspaper Archives

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Lethbridge Herald (Newspaper) - August 16, 1918, Lethbridge, Alberta lil PAGE FOURTEEN THE LETHBRTDGE J>AILif HttRALD  FRIDAY, AUGUST 16,1018 GRAND BEGINS on SATURDAY at 2 O'CLOCK ABeautiM, Clean, Fresh, New Stock in the highest standard of qualify that youatwdys get at Clarke's selling at prices as low as were quoted a year ago. Make it a point to be here tomorrow, and inspect this new establishment. WE outune below as briefly as possible A few outstanding values in merchandise that is hard to get and MUCH WANTVn how mit a Dnenm ai �cDcorm� T.., bKK AtSeT''' T' '''' T ''���>nal needs P^^'m^^^TScWi^^IX^^SSi]^ A New Millinery Department Our millinery department vis under the management of Miss Watson and we are featuring leading American and imported makes of pattern hats in exclusive models at $5.00 to $12.00. - NEARLY A HUNDRED EARLY FALL HATS NOW READY FOR YOUR N SELECTION. A Wonderful Hosiery Stock LADIES'SILK LISLE HOSE .. .. 50c, 65c Black, white and brown, all colors. LADIES'^ILK USLE HOSE ........ 75c, $1.00 Extra outsize, black, white and brown. HEAVY FIBRE SILK HOSE .... 75c, $1.00, $1.25 All old prices. Every wanted colo r.with lots of browns, ereys, black and white. PUIN AND NOVELTY SILK HOSE.........$2.00 ' Lines sold a year ago at the same price and sold now In most stores up to $2.50. A wonderful variety of colors and weaves. NIAGARA BAAID SILK HOSE............. $2.50 Beautiful quality glove silk in various colors, same price as last year. BOYS' AND GIRLS' RIBBED COTTON HOSE .. 50c Black, white and tan, seizes 6 to 10 Inches. CHILDREN'S CASHMERE HOSE......65c to $1.00 Sizes 6 to SVs inches. Black and cream. Beautiful quality fine cashmere. LADIES' BLACK CASHMERE HOSE ... 90c to $1.50 Excellent values In this assortment 'in a full range of sizes, more to come. GREY AND BROWN CASHMERE HOSE ..... $1.75 Beautiful quality pure i wool, extra tine, seamless. feet, very scarce and cheap. ./ "INFANT'S CUTIES IN CREAM ONLY......... 50c Silk heel and toe, nice fine quality. .Sizes 4 .to 6%, at the price you have always paid. Great Values in Gloves HEAVY CHAMOISUEDE GLOVES......... $1.25 Black, white, grey, natural, etc., in dll wanted sizes. A lovely quality, SPLENDID SILK GLOVES..........$1.00, $1.25 Heavy double tijiped, black, white, grey, etc. Old prices throughout. FINE DRESS KID GLOVES.......$2.50 and $2.65 Best guaranteed makes, black, white and tans. All sizes up to 8. DOGSKIN WALKING GLOVES............$2.50 Tans only. Splend'id soft quality. Very serviceable. Sizes up to 8. Rich, Attractive Furs SPECIAL RAT COAT................. $132.50 A coat worth $150.00. Rich, dark skin, 50 inches Jong, 80 inch sweep, lined with heavy corded poplin. Wonderful value at the money. ' Handsome Neckpieces and Muffs m separate pieces and matched sets of red fox, Canadian coon, wolf, ermine, black fox, thibet, etc. Splendid Stock of Corsets , GiMsard, LaDivai and D, & A. makes shown in a var^ iely of models to suit all figures. GosMrd Corsets at^............... $3.00 to $8.50 La Ijiiva Corsets at.......... .. $3.50 to $6.50 D. 4lA. Corsets at..............$1.25 to $3.00 ModjBls for Blight, medium and stout figures in sizen up to 36. CU^RKE & CO. Important Announcement To the Wonten of Leitkbridge and District 0 N SATURDAY AFTERNOON we \vit! open our big new store for tusiness and we think it is fitting to present to you as briefly as possible at this time the policy to be followed by this new establishment, the conveniences it will present for the comparison and selection of its various lines, and the advantages it will be able to offer in the buying of dry goods, millinery, and outer and under garments. More than three and a half months ago our buyer went directly to the Eastern wholesale and manufacturing centres to gather together this fall stock, and while many difficulties were looked for in face of pres-* ent market conditions, he has returned well pleased.with the result of his efforts and wdth the certain knowledge, that we will be able to present variety and values better than we have ever done before. This has been made possible by the fullest co-operation of leading wholesalers and manufacturers with whom we have dealt for years, who were good enough to volunteer the advantage of their tremendous buying power and allow us choice of their comprehensive stocks at un-looked for low prices. Referring especially to our stock of general merchandise, every line that was shipped to us for last spring and was in the store at the time of the fire, was replaced at old prices, in other cases where they had ten or a dozen, pieces of old stock and two or three hundred of the same line of new, we were allowed to fill our requirements at the price of the old; in other cases where we wanted certain lines to sell at a certain price and present quotations were prohibitive, prices were lowered to meet our needs; in addition to this we had many lines for spring'delivery, purchased last August, September and October, at prices then prevailing, which had not been delivered up to the time of the fire, but were held over for fall and are now to hand-all marked on the basis of actual cost and selling^ at retail in many cases much less than present wholesale values. ^ Then there Is another factor which we want to Impress upon you and which will have a marked effect in our future policy: our store will be double the size; our stock will be more complete and offer bigger variety of choice than ever before; and while our expenses will only be Increased to the extent of thirty per cent., we expect to do fully sixty per cent, more business; this will bring our proportionate total expense at a much lower level than formerly with the result that we will be able to sell at a closer margin of profit. ^ Every dollar's worth of stock presented for your approval Is fresh and new and right up to the present season's style; our facilities for displaying it and for you to see it will be increased ten fold, not only in the windows, but In the interior as well, where scores of things will be seen to the best advantage on counters and tables that were formerly of necessity hidden.away on the shelves; we have a large airy rest room that is at your disposal at any time and we want you to feel free to take advantage of any conveniences it has to offer whether you are a patron of the store or not; and the same policy of fair dealing, courteous treatmejit, quick service and freedom to look around will characterize the management of this big store In even a fuller sense than in the past. ' ^ ^ We want to express our most cordial thanks to the women of this city and district who have beeiv patrons of Clarke's In the past and to them and the many new friends weexp^ct to make, give the assurance that a frequent and thorough inspection of the various departments of this big store is bound to be to our mutual benefit. " ( Wonderfully Attractive Ready-to-Wear # Not an old garment In the enOlro stpck and sfyleft this season are the prettiest taken altogether that we havo ever seen. $35.00 to $100.00 $32.50 to $100.00 . $10.00 to $25.00 $20.00 to $37.50 .. $2.00 to $8.00 New Waists at any price up to .. ..; $11.50 New Sweater Coats at ........ $9.00 to $17.50 New Suits at .... New Coats at.... New Skirts at . New'Dresses at .. .i.^....-.-..!... New Underskirts at Unmatchable Values in Staples and Wash Goods BEST PRINTS AND GINGHAMS .... .30c Potter's prints and Xnderson's ginghams in splendid variety of colors and designs. All guarnnteed colors. Worth wholesale 34c. SPLENDID GALATEA SPECIAL ...... 35c to 50c . 'Splendid selection of standard cloths la light, medium and dark ' colors.' "Washwell" brand and many others. WHITE VOILES, SPECIAL ............ 50c to 90c PlaOn white and stripes, 38 to 42 inch widths. All special values. WHITE MARQUISEHE SPECIAL ... . .65c to $1.00 Lovely fine weaves;_excellent values. WHITEPIQUES............. .... 50c to 90c Extra good qualitie|. Fine and heavy cords. FINEST BEACH SUITING ... .... 65c and 75c r Plala colors-and,novelty plaidSi 36 inches wide. All washable.; COTTON GABERDINE ... ...... 65c to $1.00 Extra fine quality, double width. FINESWISS SPOT MUSLIN ...65c Very scarce goods in daintiest spots. NAINSOOK AND EMBROIDERY COTTONS, 40c, 50c 36 and 40 inches wide. Extra fine quality. Same prices as a year: ago. BROWN LINEN TOWELING ......... 35c and 45c Very strong, pure linen, wonderful values today. QUILTING CHINTZ, SPECIAL .. 40c Yard wide, red's .and various colored grounds in flortl and patch-.work patterns. % VICTORIA LAWNS, SPECIAL ..25c Nice, fine quality. 32 inches T.-ide. Magnificent Showing of Dress Goods.and Silk^ PLAIN SERGES AND GRANITE CLOTHS ...$1.75 � Navy, brown, card'Inal and other colors. All very cheap. 52-iNCH FINE SERGE ........... $2.75 Worth $4.00 a yard at the least. Lovely quality. Fine soft finish. Colors, burgundy, brown, navy, plum, etc. ^' BLACK TUSSAH CLOTH .......... $2.75, $3.75 44 and 52 Inch widths. Very hard to get. Splendid to wear and shed the dust. BEAUTIFUL NOVELTY CHECKS .......... $2.50 Mixtures of taupe, brcmn, green, etc. 44 inches wide, beautiful tor dresses and skirts, RICH NOVELTY WORSTEDS ...... $4.00 to $4.50 52 inch cloth for skirts, dresses and suits; checks and over chooka, brown, green, blue, burgundy, purple, etc. EXTRA HEAVY COVERT CLOTH ......... $4.00 ' 54 Inches wide, shown in two very rich shadQS. SILK CREPE DE CHINE, OLD PRICE ...... $1.75 A beautiful cloth, 41 inches wide, shown in every imaginable color. PLAIN POPUN^SILKS, SPECIAL $1.75 36 li)cheB wide. Beautiful quality. All colors. CREPE FAILLE DRESS GOODS ........ $2.25 t Silk and wool mixture. Lovely quality. 40 inches wide. Splendid variety of colors. BEAUTIFUL NOVELTY SILKS .... $2.50 to $4.00 >� The most magnificent showing we hqve ever seen. 30 iacbes wide 'in stripes, checks and novelty plaids. CHARMEUSfi SATIN, SPECIAL ............ $4.00 40 inches wide. Very rich and splendid to wear. Colors taiipo, Ruas-ian, Belgian, black, naivy, brown, etc. Neckwear and Veilings, Whitewear and Underwear, Silk Slips and Undergarments, Smallwares, Notions, Hand Bags, etc., in unequalled variety and values. I I ! I I I I CLARKE & CO. \ ;