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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - August 2, 1973, Lethbridge, Alberta 26 THE UTHBR1DGE HERALD August 1973 SECOND NEWSPAPER ADP It Just Doesn't Some folks in the electronic advertising business would have you believe that newspaper readers are an average will skim through their daily paper and only spend an average of six seconds with each page. This isn't so and never will be. Statistics show that the more Intelligent and educated a the more time will be spent reading newspapers. Newspaper readers are highly When they buy houses they read house when they buy they read clothing when they buy they read food when they buy they read car etc. They take all the reading time they need to make an intelligent decision on what to buy and where to shop. When It's Shopping Folks Spend More Time Reading Your PROVE We jutt You spent 35 to 45 seconds just reading this take your read it again if you this ad will not dtsappearl The lethbrtdge Herald the MEL He's in the right now EDMONTON When a 300-p o u n d woman com- plained that the muskrat she was trying on roade her look Mel Hurtig knew it was time to get out of the fur business. The 41-year-cld head of Hurtig largest Eng- lish-language trade 'publishing house outside Eastern says he didn't know what he By Marvin of The Canadian Press wanted to do after graduatig from high school. When his fa- ther became he helped run the family fur store and stay- ed with it for t h r e e of the most boring things I've ever done in my spend half of your waking time at so you might as well enjoy what you're Mr Hurtig sa.d in an interview. He liked to and although he knew nothing about running a retail book he invested his sav- ings of and opened a small shop in downtown Ed- monton in 1956 Seventeen years his bookstores have been but Mr Hurtig now directs a pub- lishing company that has issued 60 titles since 1967 and expects to have sales close to this year ADVICE DISCOURAGING Before opening the store. Mr Hurtig received dis- couraging advice. Most persons in the industry told him he couldn't make a living selling that he should work for someone else before going into business for himself and that he needed at least The first two years were dif- ficult turned each book face out to make the shelf look But business picked up. The store became one of the first in the city to stock top-quality and several other outlets were opened. never made a substantial profit with the said Mr who is more widely known in some circles as chairman of the Com- mittee for an Independent Can- ada I paid my own I never managed mere than six-per-cent profit on sales make substantial you have to have a large chain operation and merchandise books But you can't be primarily a merchandiser and run a personalized The idea to go into publish- ing evolved over several years in the mid-1960s. The first title published in 1967 and Mr. Hurtig credits Centennial cel- ebrations with generating inter- est in books by Canadian au- thors RECEIVES AWARD The young company re- ceived a boost when the third book oubilshed An Idiot Joy by Eli Mandel-received the ernor-General's Award for poetry The business has not grown to the point where Mr Hurtig is too concerned about the fi- nances to -worry aboutt the product. He reads all manu- scripts prior to publication and makes extensive com- ments which are passed on to the editor and author. After he doesn't see the book until it is printed. you have to be in busi- I can't think of a better business. It's fascinatig work and you are always getting an education. It's an exciting process to take ideas and bring them to As chairman of the Mr. Hurtig has spent consid- erable time during the last MEL HURIG years across the country and in the United States purpose is often mib- understood. We're not against foreign but we're opposed to the unique-in-the- world levels of foreign owner- ship in Canada and the con- trol over the Canadian omy and decision-making that results from this process OPPOSES PIPELINE The CIC distributes liter- ature about foreign domina- tion of the Canadian economy and does political lobbying. It plans to oppose the appli- cation by a consortium to build a natural gas pipeline from the Mackenzie Delta in the Northwest Territories The federal government's at- titude toward publishing is a sore spot for Mr. Hurtig. He doesn't believe programs such as increased Canada Council grants to authors and promo- tion of Canadian books in for- eign countries are effective. emphasis in the Cana- dian publishing industry should be on none of these pro- grams. It wojld be more pro- ductive and less costly if the federal government did as the Ontario government did and helped guarantee bank loans through chartered banks Mr. says that p u b 1 i s h ing produces relatively modest profits on volume compared to other in- dustry traditional sources chartered banks have been reluctant to finance publish- ers Publishing is a capital-in- tensive business that takes a tremendous amount of money. You might sink into a book before it sees the shelf of a bookstore When Mr. Hurtig started in the retail business in one of tvery 10 books sold was Canadian. He estimates that one in every three is by a Canadian a result o'f better authors and publishing houses and an increased awareness of Canada by Ca- nadians. Mr. Hurtig sold his stores in 1972 of being a I had become an accountant and manager. As the business I uas deaUng with debits and cred- its and almost everything else other than books Sears ALUMINUM DOOR clearance 3 DAYS ONLY- LIMITED QUANTITIES. Apollo Aluminum Door IVi' natural aluminum door. Without grill. Double diamond glass for additional strength. right M QQ 9 only. left hand-5 v.ily. J Reg. MM iui iu y i 24 Apollo Aluminum Door Natural Aluminum finish. Upper sash is rattle and A M QQ draft tight. Lay-in-glozing. Right Hand 2 only. Reg. Aristocrat Door White enamel door without grill. Push button chromed handle features key operated lock for safety. 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