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Lethbridge Herald Newspaper Archives

- Page 25

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Lethbridge Herald, The (Newspaper) - April 30, 1973, Lethbridge, Alberta SUPPLEMENT TO THE LETHBRIOGE HERALD, APRIL 30 HERE ...and why we are able to make our famous money-back guarantee Every day, the meat cases at every Safeway store are stocked with top quality meats. AH day long, as our customers make their selections, the displays are replenished with meats of the same fine quality. This is the only kind of meats we best'.' When your reputation has been built on perfect-eating meats, you don't compromise methods that assure top quality. These are the reasons we know every cut will be right and why we can back every sale with our guarantee of complete satisfaction: GUARANTEE If ever o purchase of Safeway Meat fails to please for any reason what- soever, just tell us. We will refund your money promptly, courteously. There's no need to return the meat. ITOP 8RAGES OF BEEF AND LAMB (Top grades, too, of Pork Veal) At Safeway, quality always comes first. Every steak, every chop, every roast of beef and lamb that we offer is from one of the top Government grades. All of our pork, veal and calf is from top grades, too. Unless you start with fine quality meat, you cannot be sure of consistent tenderness, juiciness and flavor. We will never risk our quality reputation by offering meats of lower grades or ungraded meat. SPECIAL MEAT CARE Our meat experts, using modern equipment and proven tech- niques, guard carefully the high quality of Safeway meats as they are transported and prepared for sale. Humidity and temperature are controlled to protect the tenderness, juiciness and flavor of each steak, chop and roast. Nothing is left to chance in making sure that the meat reaches you at its peak of quality. EXPERT MEAT CUTTING AND TRIHHiiNB Our method of trimming meat gives you more good eating meat on the table for your money, because excess fat and bone are cut off before the meat is weighed. In preparing meats for sale, we also make sure that each cut will be just right for its cooking method. The meat on every Safeway steak, for example, is all steak meat. The less tender end portion has been trimmed off to be sold at a lower price per pound. Similarly, a Safeway roast is roost meat. P.S. You might think all this means that Safeway meats are expensive. Not so. Safeway meats are always reasonably priced and we have specials every week that offer additional money savings on selected poplar cuts. Come in and check the values! THE TRIM QUALITY THE PRICE NOTE- This b A Slip Section. Please Keep For Your Future Shopping Reference At Year Safemy This Week. JUST TURN THE PAGE FOR YOUR GUIDE TO SIZZLING MEAT SAVINGS PRICES EFFECTIVE in Medicine Hat, Lethbridge Taber April 30 May SAFEWAY I960, CANADA SAFEWAY LIMITED ;