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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - April 27, 1920, Lethbridge, Alberta THE LETHBRIDGE DAILY HERAUJ [Df fe 3 i-''-' J i v 1 r 7 6 j AJ7 nOW mllf IT Mplte Will i i t MSL .MB1S i i: 3 i j :EM V0W i A _ jiH' 1 H i j t J i i s M AlL I IS 1116 IDC ___ fi U H H t Ml liofi MI ftp H nCk flfl OTk U U 41k r JlU U KlL M fiA Jl liUlur 11 ItH II O tt tt V r-T demanded to since the beginning of advertising almost f three hundred years It. is the most vital question the publisher has to answer, arid, until recent years the difficult, because circulation was, for centuries, an unknown elusive to the and a matter of guesswork to the i The Audit Bureau of Answers This Question r v i 1 It Supersedes "Blue Sky" K' SJ Its annual audits of publishers' statements indicate clearly not only 1, quantity, but the quality of the circulation of the paper, and are accepted by national H and advertising agents as positive and accurate Hi vital thing about the "AJB.G" guarantee it stamps "Sterling" mark on the circulation of a z It places circulation data before the man who decides where advertising appropriations shall be spent. It enables the advertiser to figure on figures based on. fact? without investigation. v The Herald is member of the Audit Bureau of Statement Will Be Sent On Request .V 1 ;