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Lethbridge Herald Newspaper Archives

- Page 29

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Lethbridge Herald, The (Newspaper) - April 26, 1972, Lethbridge, Alberta Wodncidoy, April 16, 1972 IETHORIDGE HESAID 15 HACKED TO DEATH The mutilated body o( Osh- awjJ-born priest Itcv. Joseph Venini, liclicvcd tlie victim of a robbery, was Joiinil In Ills linrac hear Guat- emala City. The 73-ycJir-nlrt lirit'St was hacked (o clcalli willi a niEictiete. TORONTO (CF) The sign Bt the entrance to the discount service station read: per cent off gas." One customer pirn! Hie regu- lar price and received coupons l.o (tie value of 10 per cent of bis the coupons could he applied only to service, not gas. A newspaper advertisement said customers at a grocery store could buy a few things and get a "free Item." It didn't say the customer had to submit trading stamps, to the value of in order to pick up (he "free" Item. Tiie customers were not very happy, and neither was the Ad- vertising Standards Council, which found the grocery store and service station mvncrs had broken the Canadian Code of Advertising Standards. These two were among 16 cases of infringements on the code in tiie first quarter of 1972, when the council investigated 7-1 complaints. ODTAfNS PROMISES In tiie 16 cases where In- fringements were proven, the council issued letters of rebuke and received promises of im- proved, and more honest, adver- tising. The council, an Independent body established by the Canadian advertising indus- try, is made up of 16 voluntary representatives of consumers, advertisers and businessmen. It administers the Canadian Code of Advertising Standards but has no powers cf enforce- ment other than persuasion ant: its influence in the advertising industry. Tiie council sa.! in a state- ment that in the last half of 1971 It dealt with 233 complaints and recorded 51 code violations. Complaints have conccrnec misleading advertisements In newspapers, on radio and tclevi sion, display cards, hr.ndbills packages and in catalogues They dealt with advertising o dairy products, draperies, ncv cars, spark plugs, credit unions soft drinks, record club offers housing developments, lelevi sion sets and clothing. AD DISCONTIXUKD A credit union which warnec its customers that everyone els. in Hie consumer credit business was unduly costly and unfair to consumers was (old the counci considered the ads in violation of the unfair disparagemen clause of the advertising code The advertiser disagreed bu discontinued the ad nnd prom isnl the theme would not be re- pealed. A soft drink company whicl offered a "cents off" deal whicl was not generally available apologized for failure I mention that the offer only ap plied "at parlicipaling dealers.' II assured the council the quali ficalion would be included in fu lure ads. Some advcrliscrs liavi refused to go along with (In council's suggestions for dele tion of objectionable or mislead ing information. The counci then goes directly to the news paper, radio or television sla lion carrying the advertise mcnls and explains the prob 1cm. Most advertising managers deride to go along with the cnutici', even if (lie advertiser won't, Ihc council said. 1 K Enjoy all the comfort of this nylon knit hot pant setJ On hot summer days, you'll feel fresh in the peasant look, shorl sleeve top and the pull-on pant. Sleeves, neck and panJ's waist are slightly gathered on an elastic- This bold geometric printed set comes in Toast, Lilac and Green. Sizes Sr- M, L The Elegance of Long Skirts Is Here For Summer TJils skirts aro 'in' more than ever- This ankle length eye-catching skirt fs made in cotton madros. h hi-f tons down fvon t, has. a large botfom Frill and contrast pockels. An elastic band inserted at I fie waist completed with a front mock belt. Comes In n wFde assortment of cnecki in sizes 8 to 16, EACH We bring you the newest look in summer fash- ion with this Arnef jersey body set. Sleeveless peasant stylo top wilh squnre elastic neckline, eosy to pull-on- The set is completed by the front opened pull-On skirl. Printed pallorn in Navy, Rod, Yellow, Blue. Sizes 8 to 16. SET Colton and polyester junior body shirt and skirt set. Short sleeve turtle neck top wilh contrasting mock fronl shrink vest ond anchor applique. Closes wilh a bock zipper and 2 snap at crotch. The pull on wrap around skirt Fs open, ed on fronl ind has a contrasting elastic waist band. Navy Denim in sizei flP 8 to 16. SET Because Were Woolco... Your Shopping Costs You Less! College Shopping Mail 2025 Mayor Magrafh Drive Open Daily 9 a.m. to 6 p.m., Thursday and Friday 9 a.m. to 9 p.m. PIONEER LODGE "GARBATHO.T' Saturday, April 29, 1972 Support Univonily, High end Nursing in Iheir cfforli to help clcnn up lilter onr) Of fcr your support by phoning 327-0971 vr 328-9360 and pledge an hourfv rntc. "THINK UTTER AUY" ;