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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - April 23, 1970, Lethbridge, Alberta 2 THI IHHSRIDGE HEKAIO Apl! WO--------------------------------------------- Agencies Garner Million As Candidates Buildlinages QUEBEC (CP) Diverse Uchniqucs of advertising agen- cies expected to garner close to from parties fighting the April 29 Quebec' election re- flect tome of the problems each party faces in UM battle. The Opposition Liberals, with a need to sell their new leader, Robert Bourassa, as well as their platform, are relying on numerous, brief tete- vuiOQ exposures of him. The Parti Quebecois, with a limited budget in its first cam- paign, hopes to utilize party leader Rene Levesque's broad- casting experience in several Wf-hour programs near elec- tion day, after series at 10- raanute appearances earlier in the campaign. Tfae governing Unko Natiofe- ale fe using a combination of all about equally, in terms of expenditure. The Creditisles and the New Democratic Party have cot hired companies. SEEK BROAD APPEAL Gaby Laloade, president of Sopec'Ud. which b handling the Union N a 11 o a a 1 e campaign, said: "When you are selling Cadil- lacs, you cboote your audience who can spend for a advertise over media which will reach them. "When vou are selling a polit- ical candidate, you have to reach all the people and use all media." So Sopec has split the Union National's publicity budget three ways, with one-third going to newipaper adt, another third to TV and radio, and the re- mainder to billboards, haadbilJi and other promotional took. Henri Dutil, president of In- ter-Canada Advertising Ltd., which has the Liberal account, has this formula: 'Lots of short TV never more than a minute or so long and never fry to get more than four ideas across at the same time. the opponents' plans re- peatedly din-jig the first weeks of the campaign and get your own platform across in the last week in one big crescendo." RECORD PERFECT Mr. Dutil's agency bat new tat an ejection in five it has conducted for the provincial and fede ral Liberal parties in Quebec since 1953. Mr. Bourassa hai been pro- vincial liberal leader only nice January IS. The agency had al- ready uoftd vp praoe-boie spot television commercials to the end of April to familiarize Que- becers with Mr. Bourassa be- fore the election was called. 'Pass Pool Will Be Built BLATRMORE (CNP Bureau) The Crowsoest Pass Swim- ming Pool will be built. This was decided at a meet- ing of the Crowsnest Past rec- reation board last night. About people attended. Tim areas, Coleman, Blair- more, Frank and Bellevue and Improvement District No. 5, were originally involved in the construction of the pool. Bellevue voted against the pool in a', recent plebiscite. All five districts' mandatory. approval was BeUevue's share of the pool cost. If Bellevue turn the idea down, the board will have to raise to cover Belk- vue's complete share. The board is going ahead with the pool whether Bellevue participates or not. Trial cost is expected to be f IKVJQP. Three councils and the IDS will meet soon to discuss fjnansfing Young Of fenders Returned Home Poor Deprived Of Liberty Says Adventist Church Of THINGS TO COMET? At leatt that wot of Wednesday by. Pace College In New York City they donned gaj in symbolic on "Earth Ooy" warning of the dangers of pollution. Here, Peter Halierrrian pauMS to "imell" magnolia blossoms in pork by New York city hall. Citizens Start War On Pollution A motion was approved Wednesday night that the Bellevue council be requested to consider allowing the recreation board to use (CP) Poverty U as dangerous Lo human liberty as any because R deprives the poor of freedom of choice, the Seventh-day plenty is a paradox of North American society. "U is estimated that one-third of our population are living in poverty; and to be poor in a vue's per capital grant of for the Church in Canada told the Senate poverty country is far v.-orse than o be poor in a poor country Should this plan not be To be indifferent to this there is not such a con-rast between the haves and ally possible, the recreation wffl then be obligated" to find ways and means of raising this amount plus an additional which was wai to encourage the enslavement of fellow men. The church also said in its hrief that poverty to the A nationwide plan to combat poverty, at the federal, provincial and municipal levels was necessary. FOR GOVERNMENT PARKS AND RECREATION church, which says it has CITY OF than members in Canada, suggested that it the The Porks end whhet to sector cannot provide nounra rho YMCA will be offering tht following Special Program for employment, the government might have to provide for the unemployed. It also said that b too many INSTRUCTORS wages of the lower-income worker are oxuffitieDt, to A covni ftwkt to Beginner Imtructort wtth Hit a reaaanable living standard, while welfare erants ur ljl_ and related to Aduk Fffnett higher. Program will comma Monday and Wwtrmday, church -suggested that a 27th and 29th from p.m. and contlnui until May 13, 1970. Tht cost ii per person and YMCA mtmbmhlp It not annual income might help persons necessarily unemployed because of oid age, OBJECTIVES Of COURSE Knowledge of kading practical disability, ov displacement because of automation. with small equipment, program npedmt metlwr, UM of muik In your engrain, Ullt firncst tvftlng-mvasurfmtnFs and HALE Rtgistrationt may at yeur YMCA OPTICAL April jf B PHASE NOTE: Thll ii ton for btglnnw DiipwiJin Optic'wn Fw furthtr Wofmalkm ANY ITD MRS. INA LINTtRMAN at rrw LETHBRIDGE 6th St. S. 127-7152 By THE ASSOCIATED PRESS Hundreds' of thousands of Americans observed Earth Day Wednesday, a plea for preserva- tion of the environment, hoping to mark the beginnmg of the end of pollution. They' marched, demonstrated and many as strong. They listened to count- less speeches by politicians, sci- entists and other leaders. They swept, scrubbed, picked up lit- ter and planted "Yees and flow- ers. The National Education Asso- ciation estimated that school children participated in teach-in programs. In San Diego, Calls'., and To- peka, Kan., many youths went to school on horseback, bicy. cles, roller skates and skate- boards instead of the' usual cars or buses. Congress recessed for the day. RECEPTION HAJtSH Senator Charles E. Goodell (Rep. N.Y.) was greeted at a New York University rally will a leaflet calling his speech "the biggest cause of air pollution. Senator Gaylord Nelson (Dem. who originated the idea of Earth Day, told an Indi- ana University-rally: the battle to restore mac to his pro- per place in the environment win take a commitment beyond anything we have done before." He proposed national policies on land use, pesticides and her- bicides, national standards for air and water pollution and a ban on offshore oil drilling "until such time as the country needs the oil end until we can extract it without fear of ecolog- ical disaster." New Jersey Gov. William Cahill signed a bill creating a state department of environ- mental protection. Gov. Nelson Rockefeller of New York signed a bill co-ordinating anti-pollu- tion and conservation activities. BOffDEN (CP) An Al- berta government plan to alter the correctxtuu' institution sys- tem could see one-half of the "reform school" population re- turned to the community, says social.worker Bruce Rawson. Mr. RawstB, responsible for the new plan under the new corrections act passed in the legislature last week, said about 100 juvenile offenders will leave Aug. 1 for a month in the wilderness. GO HOME Instead of returning to an in- stitution, toe youths will go home, to foster homes, school or a youth development centre in Edmonton. "bstitutions are completely disfimilar from the community girl or boy came from and to which they have to return." Most offenders will be chan- neled into a broadened proba- tion program and social work- ers will work with the youth and his family, his educational situation and emptoymnt op- portunities. Attorney-General Edgar Ger- hart said there are indications a similar system will be used for adult offenders. could possibly be passed at the 1971 legislature, be said. 'A GOOD START' D. C. S. Reid, executive di- rector of the Alberta John How- ard Society, praised the new correctionc act as "a good start" toward a long stride in Canadian penal reform. "The test of any penal sys- tem rests on the'ability of the offenders to adjust to sodetv on he toid the annual meeting of the society's Red Deer branch Wednesday. The new prison legislation guarantees, the safety of the in- dividual's personality and dig- nity and is moving the proria- cial prison system from a puni- tive to a correctional entity, ha said. Canadian TV Artists Seek Support OTTAWA (CP) -A basic cision is needed DOW to provide government support for aB Kf- nenti of the commaakatiaBa ndustry needed by the people, :he Association of Canadian Tel- evision and Radio Artists said :oday. In a brief to the Se- nate committee on man media, the union said "equitable and practical ways" must be found to finance this support. There will be different types of support for" different enterprises. the basic decision that is required is one that will enure that no part of the communica-. lions system needed by the Ca- nadian people fails because it lacks material the as-, sociation said.- ACTRA, whose membership includes creative people in and broadcasting, said (hen must be "the broadest public support" for any parts of the communication system that not necessarily workable hi commercial terms. THINLY POPULATED Only people live b Siberia, a region larger than ths United States and Mexico com- bined. Paint Sale k Now is the time to choose your r paint for spring painting. YOUR CHOICE QUART GALLON 1 5 Yellowknife Urged To Plan For University Of Cl ABOVE "x ZERO AT Y Eli LOW KNIFE, N.W.T. (CP) Detailed planning should be started for a Univer- sity in the Northwest -Territor- ies in 10 years, says the presi- dent of the University of Sask- atchewan. Higher education and re- search facilities have impor- tant roles to play in territorial advancement, Dr. J. W. T. Spinks told the Yellowtoife Board of Trade Wednesday. As immediate objectives, he suggested establishment of a regional development two-year Mayors Seek News On Ottawa Plans CHOOSE FROM Intorior IATIX RAT Rej. 7.9% rHIMIR Reg, 7.95 Inferior AlKYD HAT Reg, 7.95 Interior Exterior HOUSE PAINT Reg. 1.45 Exterior SATIN ENAMEl Reg. S.95 IATEX HOUSE PAINT......Reg. 8.45 Intorior HMilOSS R.g. 9.25 PORCH AND FLOOR ENAMEL Reg, 1.45 2" NYLON BRUSH......... each 99c HIUSPR1NO SUPPLY CO, HILLSPRING Wall Floor Covering 816 3rd Avc, S. 327-5540 TANNER BUILDING SUPPIY MAGRATH EDMONTON (CP) Mayor Ivor Dent said Wednesday the federal government has toid hire it may be able to give mu- nicipalises at least one or two years' notice of major changes in its housing policy in future. The possibilities were dis- cussed in Ottawa this week during meetings he attended with Robert Andras, minister without portfolio in charge of housing. "Mr. Andras said the govern- ment would investigate whether five year projections can be given iii Mayor Dent said. The mayor said Mr. Andras had spoken of such notification during presentation of a brief to the cabinet by fte Canadian Federation of Mayors and1 Mu- nicipalities. He noticed the federal govern- ment has broadened its ap- proach to urban problems. Instead of taking one aspect at a time, the federal ministers now looked at urban problems from a unified approach, in- cluding planning, transporta- tion, housing and environmental needs. There were indicatSoni future meetings would include provin- cial representatives so that all three levels of government could understand the varying problems each face, and plan together. Pilgrims Killed NAS, India (Reuters) Twenty-four Hindu pilgrims were killed and were injure) when a landslide crashed down on a crowd attending a festival of the full moon at a hillside temple 100 mites northeaet of Bombay, it was reported Wednesday. ollege and a research council o investigate methods of edu- cation applicable to.the area. He advocated a centre for ludies related to the North- Territories. 'At the moment, it would wed to be based at a univer- ty outside the territories, but his u not unusual since the each of the modern university Jeyond its borders is shown by he use of staff in many over- eas projects." Scientists and support per- onnel doing research at the reposed centre would be use- ul resource people for the communities they lived in and would assist in the develop- ment of. the area. SOUTHERN ALBERTA THEATRES CARDSTON Moyfoir Theatre "THE SAVAGE WILD" in technicolor, starring Gordon Eastman, Carl Spore and Maria Eastman. Thursday, Friday and Saturday, April 23, 24 and 25, Thursday show at p.m. Family, MILK RIVER Sunlond Theatre "DAIlfNG GAME" !n color starring Lloyd Bridges, Friday and Saturday April 24 and 25. Friday show at p.m. Family. PINCHER CREEK Fox Theatre "T1IE SAVAGE WILD" In technicolor starring Gordon Eastman, Carl Spore and Maria Eastman. Thursday, Friday and Saturday April 2-3, 24 and 25. Thursday show at p.m. Family. TABER Tower Theatre "THE SAVAGE WILD" In technicolor starring Gordon Eastman, Carl Spore and Maria Eastman, Thursday, Friday ami Saturday, Apirl 23, U and 25. Thursday shows at md p.m. Family. Out of Family a WEATHER AND ROAD REPORT SUNRISE FRIDAY .SUNSET Lethbridje 7.. M Medicine Hat.....46 31 .05 Calgiry......... 51 33 Pincher Creek so 39 Banff 50 35 55 32 Peace River CO 34 Prince George 53 34 Vancouver.......SS 36 PepUcton 62 33 Prince Albert 38 30 Saskatoon....... 38 27 35 27 .08 Winnipeg '........33 j) Thunder Bay 47 32 .91 Toronto......... S6 44 .04 Ottawa......... 45 34 .01 Montreal.........45 39 ,M Quebec 43 38 Fredericfon 41 25 Charlottetown 47 27 St. John's, Nfl4 34 31 Chicago........ 73 42 .02 New York 67 51 Los Angeles..... 67 Miami 81 SYNOPSIS A disturbance icoving h from Alaska will bring cloud and and slightly cool- er temperature into northern Alberta areas. Southern re- gions will continue mainly sun- ny with seasonable tempera-' hires. FORECASTS Lethbridge Medcfaw Hat Sunny and Warner Frl-' day. Winds fitting to 40, occastonally hi foot- hills. Low high LetttcUfe, Medicine Hat Kooteuy, Columbia A few sunny periods' this otherwise cloudy today and Fri- day. A few showers Friday afternoon. A little cooler Fri- day. Winds right, at southerly 15. -Low tonight and high Friday at Cranbrook, 30 and 48; CasUegai, 33 and 53. Port Seeks 105 Days Of Shipping WINNIPEG (CP) Hud- son Bay Route Association will ask the federal government to extend the port of CburchuTi shipping season to 105 days a r'ear. A resolution calling for the ncrease from the present 82 days received unanimous ap- proval at the association's an- nual meeting here. The association win ask .Ot tawa to lengthen the season by providing marine insurance to cover the extended period. Ma- rine insurance now available covers only the period from July 23-Oct. 15 with additional coverage to Oct. 20 available at a 25-per-cent surcharge. Cities? Growth Hits Everyone Says Polanski RED DEER (CP) The Al- berta Chamber of Commerce ii concerned o v e t the "concen- trated urbanization" in Edmon- ton and Calgary, chamber president Ed Polanski of Atha- basca, said Wednesday. "The urbanization rale is working hardship on both the urban and rural enviroo- ho toid t meeting of the Red Deer Chamber of Com- merce. "In 1000 about 80 per cent of the province's population was rural. In (he 70 years since, there hns been a complete switch Kith fO per cent living in urban areas." LABOR SAVER DRILL FILLER AND AUGERS All HM Following Drills Fill 21 Fed of Drill Without Moving Your Truck MECHANICAL ELECTRICAL HYDRAULIC DRILL FILLER DROP M AND INQUIRE NOW GENERAL FARM SUPPLIES Highway 3I7-31M OTFICIAL AS AT A.M. TODAY COURTESY Of AMA AH highwayi In the Leth; bridge district are bare and wt. Highway 1 Canada Highway Calgary to Revel- Itoke is bare and in good con- dition. Banff Radium and Banff Jasper highways are bare and in good condition. Creslon Salmo highway U bare and in good condition. Snow tires or chains are re- quired when travelling fa ury mountain area, TMt includes all sU resort roads. There it 75 per cent load- ing restriction the highways: Highway 5 Ma- graih to Cardjton, Highway 24 from Vulcan to the Junction of Highway 1. Highway tt from the junction of Highway 4 to Foremost. From one mile tooth of Foremost to Manyberriei and Highway K from Maarath to Del BonHa. Effective 7 Fridty a 75 per cent loading mtrlctioo wU imposed on Highway I from FtocatUe to Medidoe HA PORTS OF ENTRY (Opeoinf and Closing' Cootta, 24 hours; I to t p.m. MST; MooaUii (fend. Del Bonlla 9 a.m. to 4 p.m.; Roosevffle, B.C. t i.m. to p.m.; Kingsgate, B.C., 24 hours; PorthiU-Rykerta a.m. to midnight; Logan Pasi, doted lor ;