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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - April 19, 1974, Lethbridge, Alberta 16 LETHBRIDGE HERALD Friday, April 19, 1974 CBC affiliates 'will be hardest hit when TV ad time shrinks9 B> JIM GRANT Herald Staff Writer Alliliate stations ot the CBC will be hit the hardest by the reduction ol advertising time on the CBC television network, a University of Lethbridge assistant professor of political science says. The afliliates depend on receiving a portion of the network advertising revenue and when the advertising time is restricted it has a direct effect on a segment of the affiliate's source of income, explains Roger Rickwood, who has been studying the operations of the CBC. The Canadian Radio-Television Commission (CRTC) issued a directive April 1 to the CBC calling for commercial advertising on the CBC television network to be slashed in half by 1978 The live-year CRTC mandate also calls lor the elimination ol commercials on CBC AM and FM radio, effective Jan. 1, 1975, and the use of Canadian programs for at least half the television broadcast time between eight and nine in the evening on CBC network and affiliate stations Mr. Rickwood says forcing CBC affiliate stations to carry more Canadian content in one of the prime viewing hours will dlso have a direct effect on their advertising icvenue. Affiliate CBC stations want to offer 'slick American stuff" during the prime viewing hours so they can attract larger viewing audiences and in turn sell more local advertising, Mr. Rickwood explains. If the CRTC wants the CBC to maintain its altiliation with some private stations, it should then also be prepared to allow the affiliates the opportunity of obtaining the revenue needed to provide good local programming, he suggests. Mr. Rickwood also believes advertising should be permissible on the CBC television network to the same extent that it is permissible on private stations. "Most Canadians are not that concerned about advertising as long as there isn't too much of it." Thev also prefer to have the commercials put into a "block period of time'' instead of strewn throughout the programming, he claims By issuing the directive to the CBC to reduce its advertising. Pierre Juneau, CRTC chairman, is "sticking his neck in an area which he shouldn't be sticking his neck charges Mr. Rickwood. Any decision that restricts the revenue of the CBC should be made at the cabinet level, he adds. "A public servant should not be defining broadcast regulations for Canada." He fears the reduction in advertising revenue will have a very detrimental effect on CBC programming, especially Canadian-produced programs. CBC management said earlier this month that dropping all commercials on its TV stations would cost SBO-million a year ?50-million to replace lost revenue and another ISO-million to produce an extra 10 minutes each hour of programming to fill the vacant commercial lime The CBC was ordered to reduce its current television commercial time per hour from 10 minutes to eight minutes as of Oct. 1, 1975, and by a further one minute each hour annually until October, 1978. Mr. Rickwood doubts Mr Juneau will be able to "pull off his grand-slam" five-year mandate. Mr. Juneau admitted earlier this month (hat he may have to abandon its directive to the CBC it the government will not replace the lost commercial revenues with an increased subsidy. Man held by mistake given Herald Legislature Bureau EDMONTON The province will pay compensation to a man held tor six days, in an Edmonton jail because of a bureaucratic mistake. Cabinet Wednesday ordered the payment to lawyers for Francis Maxwell Miller. 50. who was arrested by Edmonton police on a no- longer-valid warrant Despite his protests that he had already served his penalty in Calgary on a charge of theft under Mr Miller was held from Nov 15 to 21 last >ear Wheq the error originating in the Calgary court office was discovered, he was freed Mr Miller then demanded compensation Meanwhile, grants totalling 5273.000 were approved by cabinet Wednesday to fund provincial agencies helping the handicapped The quarterly grants will cover the operations of 23 agencies from April to June. Four Southern Alberta associations accounted for in grants The Lethbridge Association tor the Mentally Retarded received and the Rehabilitation Society of Lethbridge received Medicine Hat and District Association for Retarded Children was granted and the Medicine Hat Rehabilitation Society FOX DENTURE CLINIC Est 1922 PHONE 327-8595 E. S. P. FOX, C.D.M. FOX LETHBRIDGE DENTAL LAB 2M MEDICAL DENTAL BLOC. Genuine Oriental Formosa Wood 10" Salad Bowl Detergent unbreakable Will not absorb oil or garlic odors. Only Ea. 1 98 Call China 327-5767 DOWNTOWN Soaking up the warm afternoon sun Waiting for their husbands to finish their city business, a group of women find a moment for a chat and rest in Gait Gardens. As the warm weather continues and turns into summer, the downtown city park will become ever more popular with people looking for wooded quiet in the middle of the city. Canadians eating more meat, eggs; less milk, fresh fruit, vegetables The average Canadian family today consumes more fat, protein and calories than its 1949 counterpart, BERGMAN'S Floor Coverings SALES AND INSTALLATIONS By DON BERGMAN Open Thuriday Evening till 9 p.m. PHONE 328-0372 2716 12th S. according to an article in the federal government magazine Canadian Farm Economics. Agriculture Canada researcher Dierdre Shute details the difference between the food in a 1S49 shopping basket and today's supermarket shopping cart Today's shopping cart contains1 meat, including beef, pork and poultry, but less of all (organs such as liver, kidney, heart, canned fruit and canned vegetables; eggs vegetable oils and lard. But compared with the average food basket in 1949, today's food shopper buys: cereals and cereal- Lectures on Velikovsky at U of L next week For all your... HYDRAULIC NEEDS let our factory trained personnel you in design- ing to your specific requirements. OLIVER Industrial Supply Ltd. 236 36 St. North Phone 327-1571 or contact the "OLIVER DEALER" nearest you. The University of Lethbridge will offer a free, two part lecture series next week on American scientist Immanuel Velikovsky. The series, to be held April 23 and 25, is intended to provide a general background of Velikovsky's work to the layman. Earl Milton will speak on "What Velikovsky Says" and biologist Paul Cvrtlltod Dantil Mechanic CLIFF BLACK, BLACK DENTAL LAB MEDICAL DENTAL ILN. Lower Level 3J7-2M2 AKROYD'S PLUMBING, HEATING AND OASFITTINQ for cltlMnt New 321-21M Lewis on "Velikovsky and the Scientists" during the first night of talks. On April 25 U of L psychologist Ian Whishaw will look at psychology, myth and history in Velikovsky and U of L counsellor Alan Parry will discuss Velikovsky and the Bible. Dr. Velikovsky will receive an honorary doctorate from U of L at the university's convocation May 11. His theories will be discussed during a two day symposium May 9 and 10 Story erred A story in the April 17 edition of The Herald on Phone-a-Fnend, which quoted north-side resident Dorothy Holtom referred to her as Dorothy Houltem. The Herald regrets any inconvenience caused by this error. grain products; milk, cheese, butter and dairy products, fresh fruit and fresh vegetables. According to a Nutrition Canada survey, many Canadians are not eating a nutritionally adequate diet. "Deficiencies were observed among all sectors of the population including those with high incomes." Miss Shute says the decreased consumption of cereals is due to two things a desire of consumers to reduce calorie intake and a "low budget image" fostered by food advertising On the other hand, the food industry's promotion of margarine, lard and vegetable oils has boosted the fat content of today's diet a hefty 14 per cent over 1949 levels. MIKE For every 371 -7th Street South INSURANCE HOME-BUSINESS FARM We can Save You Money SEE US SOONI 706 3rd. Avt. S. 327-2793 Club will welcome French programming The proposed establishment of a CBC French radio and television service in Lethbridge within the next five years received praise from the Lethbridge French Club and a University of Lethbridge assistant professor. CBC's head office in Ottawa informed The Herald this week that a television and radio rebroadcaster are to be established in Lethbridge to Tobin director The director of the city's preventive social services department has been appointed executive director of the Centre for Personal and Community Development, formerly the Lethbridge Family Service. Tony Tobin, who has held his current post for three years, will take up the appointment May 1. He has been involved in human resource development and community development in England and in Alberta The centre is intended to develop human resources in the community, providing counselling, training and consulting services to reduce personal and community problems. Open area instruction proposed The staff of St Michael's School and the Bow Island Separate School Board have agreed to introduce open area instruction to the school. R. C. Spenrath, super- intendent of Southern Alberta rural Catholic schools, says the open area in the school will be formed by removing "present obstructions" As part of the new open area program, a special education class will be established. Heart attack A 77-year-old man, who died Tuesday after being burned in a trash fire, died of a heart attack, a Medicine Hat coroner said. Dr. E G F. Skinner said that although Charlie Kaufman was burned on 90- per-cent of his body, the heart attack was the primary cause of his death. Fur Coat Storage Time The Lethbridge Furriers PHONE 327-2209 provide CBC French network service to Southern Alberta as part of its five-year accelerated coverage plan. The French television and radio service will be of "primary benefit" to Southern Albertans studying a second language, but it also means Franco-Albertans in this area "don't have to deprive themselves of their says Professor Roger Rickwood who has publicly supported such a service to Lethbridge and contacted the CBC earlier this year informing them of the need for such a service. He says television is one of the easiest ways to learn French. "You can begin by following the action line even if you don't understand anything about the French language, he suggests. Mr. Rickwood also claims music lovers especially those of classical music will welcome the French network service. "We will get some of the top French singers and musicians who are not being programmed on English radio now and the French radio network carries a lot of classical music with almost no commercials The secretary of the Lethbridge French Club, which was formed last September at the U of L, has written a letter to CBC's head office in Ottawa indicating the club's support of the proposed French network expansion into Lethbridge. Interest in the French language has been growing in the Lethbridge district for several years, Anne Wolters informed the CBC by letter. Since the club was started last fall, "we have been surprised about the number of Grant TABER (HNS) The Vauxhall High School Viking Band will receive a provincial government grant of about to aid it to travel to Expo '74 at Spokane, Wash., this summer. ART DIETRICH DENTURE CLINIC DENTAL MECHANIC Schwartz Bklg. 222 5th St. S, Phone 328-4095 RELIEVES GAS PAINS Let a Little Sunshine Into Your Life See The New Sun Bugs And The Volkswagen Campers At RAEWOOD MOTORS LTD. VOLKSWAGEN PORSCHE AUDI SlUt 321-4531 3rd Mid 14lh St. S. people in Lethbridge who are she told The Herald She says French radio and television network service to Lethbridge would help students of French, help foster a better understanding of French people and make people realize there is another side to Canada. The five-year accelerated coverage plan will, upon completion, make CBC TV and radio network service available to 99 per cent of all Canadians. The CBC radio service is now available to 98 7 per cent of the Canadian audience while its TV service in English and French reaches 97.4 per cent of all Canadians. The five-year plan includes the establishment of rebroadcasters to carry CBC's network service but does not include production facilities for local programming. Edmonton man heads assessors A City of Edmonton assessor has been elected president of the Alberta Assessors' Association. Don Dobie was elected by acclamation at the association's annual meeting here Wednesday. Also elected by acclamation were Rene Gagne, Edmonton, second vice-president; Archie Grover, Edmonton, treasurer, and Bob Patri, Edmonton, department of municipal affairs director The positions of urban director and first vice- president will be announced this afternoon following voting. IMPORTANT VD INFORMATION Irom O.C.STUBBS Because VD (veneral on a nation-wide basis is last reaching the point where it s being legitimately-classified as ai epidemic we're going to be offering a series ol articles on this subiecl which we hope can be of help in this increasingly- dangerous situation So lei s define what were talking about VD is the generally-know name given lo Syphilis and Gonorhea which are the two most-common diseases in this classification They (and various other, also dangerous kinds of VD) are transmitted Irom already- diseased persons to other persons by either sexual intercourse or by close body contact which involves sexual organs the mouth or rectum The very existence ol Gonorhea and Syphilis germs requires their habitation warm most areas ol the human body They cannot exist (live) lor long when exposed to ordinary lighl and air so there is lillle danger of becoming mlected with these diseases from the use of toilets drinking cups door k_nobs or eating utensils But even so ol all reportPd diseases Gonorhea and Syphilis are high on the list There is a VD Clinic .n Lethbridge Anyone who has the symptoms ot VD or feels that they have been exposed may get help and advice by phoning 327-4971 Your own Doctor may examine you first and Ihen serd you to the VD clinic lor further examination and treatment The Clime will respect your confidence, although you will be asked the names of persons that you had intimate contact with recently Open daily a.m. to p.m. Sundays and Holidays 12 noon to p.m. 'TOWER of POWER' If you Ibink wat good wait you h Tower ol Power Thit 11 mun tentnlion it rtettmed to b Their Albumt Bay Graiite Bu received International Acclaim Major Hut include Your ttill a young man Down in the Night Club. So very hard to go etc etc Thei' horn it the bent m and hnva bached Snntftnji. Joni- Fehnano Elton John etc on the" plhumi If you witched the Bowl you Tower of Power play during Friday, April 19th 8 p.m. Lethbridge Exhibition Pavilion Advance Tichelt L titter t. Tickelt alto at the Door Sound and lightt by Tower of Power Engmetrt, produced by Gold find Gold ;