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Lethbridge Herald Newspaper Archives

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Lethbridge Herald (Newspaper) - April 18, 1970, Lethbridge, Alberta -Saturday, April 18, T970 - THE 1ETHBRID6E HERALD - 17 The Skin Game Part Five No Magic Cure For Wrinkles, Baldness, Acne By RUTH WINTER Copyright, 1970, Women's New* Service NEW YORK (WNS),- From m&i-skirts to make-up, the accent in America is on youth, and'cosmetics manufacturers - both ethical and unethical - know it! There was an advertisement recently for a $5 make-up which showed before and after pictures of an Indian woman. ' "If this product," the ad said, "can bide every line and wrinkle of this 46-year-old Indian grandmother, imagine what it can do for you." ... The ad went on to say (he "rich man" who invented the product could "formerly help only the wealthy or already beautiful" but now be wants to "get rid of every ugly line and wrinkle in the whole world." Instead of selling the product for $10, $15, or $50, the ad, said, this charitable man was willing to sell it for only $5. in another advertisement in an expensive woman's magazine, a cosmetics manufacturer promised to make readers took "radiosa" by "shedding dry wrinkles, sallowness and naso-labial folds." This manufacturer's wrinkle remover cost from $14.95 to |46.50. Both the $5 product and the. $46.50 one aren't worth two cents as far as removing wrinkles, according to the medical authorities to whom I showed them. Cases are now pending in court against a number of more famous cosmetics firms who promoted expensive wrinkle-removing products a few years ago. The ingredient in some was serum albumin from bulls,-which, for $5 an ounce, "stretched" the wrinkles temporarily. Other contained irritants which irritated the skin so it "puffed up" the wrinkles. Estrogen creams, which claim to make the skin more Forthcoming Marriages Mr. and Mrs. Bert Erickson of Lethbridge are happy to announce the engagement of their daughter, Bonnie Ardeen, to Mr: Gerald Gordon Moench, son of Mr. and Mrs. Dave Moench of Bow Island. The wedding will take place in Lethbridge on August 1. Linda, Rudy, Shirley-Ann, Eddy and Paul Zalesak of Lethbridge are pleased to announce the engagement of their mother, Ann Zalesak, to Mr. Norman Mickelberry of Vauxhall. Mr. and Mrs. Michael Carroll of Lethbridge are pleased to announce the forthcoming marriage of their eldest daugh- Cabbage Taste The buds of the cabbage palm tree are often eaten and are said to have the flavor of young cabbage. REFUSE ENTRY MEXICO CITY (AP) - Mexican immigration authorities say they'll refuse entry to "flower lovers and proponents of free love" and evict those already in the country. Officials at Ensena-da, Baja California, said they had deported nearly 20 young American "hippies and scandalmongers." ter, Paula Lee to Mr. Rodney Kenneth Forrest, son of Mr. and Mrs.. Kenneth Forrest of Nanaimo, B.C. The wedding will be held on May 16 at 5 p.m. in McKillop United Church. *** Dr. and Mrs. J. R. McCrum wish to announce the forthcoming marriage of their daughter, Elizabeth Anne, to Mr. Patrick Soren Anderson, son of Mr. and Mrs. W. W. Anderson of Spring Coulee. The wedding will take place in St. Timothy's Church, Edmonton, on May 30. '** Mr. and Mrs. R. G. Anderson of Milk River are pleased to announce the engagement of their daughter, Donna Mae, to Mr. Verh .Leavitt, son of Mr. and Mrs. Harold Leavitt of Leavitt.. ; The wedding will take place in the North Lethbridge LDS' Church, Saturday, May 2 at' 4 p.m. � *** Mr. and Mrs. D. C. Patterson of Lethbridge announce the engagement, of their Becood daughter, Marion Ellen, to Mr. Alan John Hinch, eldest son of Mr. and Mrs. John E. Hinch, of Ul-verstone, Tasmania. The wedding will take place at McKillop United Church, Lethbridge on May 23 at 3 p.m. Wedding Reports Marriage and Engagement Announcements In The Lethbridge Herald All wedding reports, marriage and engagement announcements will now be published on a spe-cial page in The Herald's Saturday edition each week; Special requests for publication on other specific days of the week will be given every consideration. Wedding Reports, with or without picture, witl now be accepted in the following formst Standard Wedding Report-Using the Information you provide on The Herald's standard wedding report form, (available at The Herald). REPORT ONLY ................ $ 5.00 REPORT WITH TWO COLUMN PICTURE $15.00 Extended Wedding Report- If you wish information published which would be additional to that provided on The Herald's standard report form, this will be accepted, and the entire report will then be charged at 20c per count line. Charge for a two column picture with this write-up-would be $10.00. DEADLINE FOR SATURDAY PUBLICATION WILL BE 4 P.M. WEDNESDAY OF THAT WEEK FOR ADDITIONAL INFORMATION PLEASE Phone 328-4411 - Family Editor. The Lethbridge Herald youthful, are considered drugs but are sold without supervision. Dr. Marjorie Bauer, associate professor of medicine, University of Southern California Medical School, speaking on* cosmetic quackery at an American Medical Association meeting, said: "The need for administration of an estrogen preparation, tbe dosage and the route by which it should be .administered, whether topical or systemic, should be determined by a physician." The fact that even minute amounts of estrogen can be absorbed through the skin and cause systemic effects, was brought out in a 1968 Swiss medical journal report which was later reprinted in the Journal of the American Medical Association. The report stated four children, three boys and one girl, showed signs of precocious puberty after using estrogen containing products. In one case, it was an ointment, in three cases, a hair lotion. ! ' BALDNESS Besides wrinkling, the two other common fields susceptible to highly questionable promises are balding and acne; The most common form of baldness is male pattern baldr ness for which there is no known method of reversal. We all normally lose about 100 hairs a day. An advertisement for a baldness preparation, says: "If you are troubled by. thinning hair, dandruff, itching scalp ... if you fear approaching baldness, read the rest of this statement carefully. Jt may mean the difference to you between saving your hair and losing the rest of it to eventual baldness." The ad goes on to say: "Baldness is simply a matter of substraction. When the number of new hairs fail to equal tbe number of falling hair, you end up minus your head of hair (bald)." "The ad goes on to offer a product which supposedly con-, trols "seborrhea, tbe technical name for dandruff. Dandruff rarely if ever causes baldness. ACNE " As far as acne, the plague of teenagers, Is concerned, I found advertisements for a soap, for instance, which sells for 59 cents. The well-known manufacturer promised the "super soap" would have the "deep-down staffing, action of tiny scrub grains ... purge every oil .clogged pore ..." Another advertisement in a teenage magazine, also from a well-known company, promises a soap which is a "pill for upset skin ... the perfect prescription for pimples, blemishes and oiliness." ^- .According to skin specialists interviewed, these higher priced products have no more to recommend them than plain soap and waiter and time/ I took the ads for wrinkle removers, baldness remedies and acne remedies to FDA and Federal Trade Commission representatives. I also showed them joint ads from elegant department stores land high priced cosmetics-companies promising "revolutionary, breakthroughs" in" cosmetics. dalenJiar Of oCocat\J4appenin^i -A. E. Cross Photo MR. AND MRS. TERRANCE RONALD BROWNING Browning-Gross Valerie Joan Gross, daughter of Mr. and,Mrs. George Gross of Lethbridge and Terrance Ronald Browning, son of Mr. and Mrs. John E. Browning were united in marriage ' in Southminster- United Church. Dr. R. W. K. Elliott officiated at the double ring ceremony. The bride chose a sleeveless empire waistline gown with a three-quarter sleeve coat which formed a train, arid carried a bouquet of yellow roses. Miss Maunita Burton of Calgary was matron of honor, and bridesmaids were the Misses Beverley Browning, sister" of the groom and Janice Gross, sister of the bride. Gowns worn by the attendants of blue peau de sois were trimmed with daisies around the cuffs, neckline and empire waistline a hd featured long puffed sleeves and full skirts. They carried bouquets of white dai- man was Mr. Bob B o d i e of Edmonton and groomsmen, were the Messrs. Bill Browning, brother of the groom, and Darrel DeCoste. Ushering the guests were Mr. Carvil Moorey and Mr. Gary Gross, brother of the bride. A reception and dance were held at the Lethbridge Legion Hall with Mr. Carvil Moorey acting as master of ceremonies. Grace was given by Mr. Bill Hughes, uncle of the groom and toasts were given by Mr. Dave Hogg and Mr. Bob Bodie. The bride's going-away-outfit was a purple and white dress with a sleeveless coat ensemble, complemented by a lily cor- After a honeymoon at Las Vegas, Nevada, the couple are now residing in Taber. '48 Unit of Southminster UCW will' hold  its regular meeting Monday at 8:15 p.m. in the Church library. * * * Tair Chapter, Beta Sigma Phi will be holding its third annual tea at the Auxiliary Hospital on Sunday for elderly citizens of the city. Pourers are Helen Berlando, Nita Hubbard, Pat Hooper, Leslee Nuttall. *   Regular monthly meeting of the Music and Arts Department of Mathesds Club will meet Tuesday at 2:30 p.m. in the home of Mrs. J. Van Schaik, 2205 9 Ave. S.    The montly whist party, sponsored by the Ladies Pemmican Club, will be held in the Club Rooms, corner 5 Ave. and 9 St. S. on Tuesday at 8 p.m. Every-one welcome. Refreshments and prizes.    The Lethbridge Handicraft Guild wffl hold its regular monthly meeting on Tuesday, at 2 p.m. in the Bowman Arts Centre..  * * The regular monthly meeting ! the board of directors of The Rehabilitation Society' for the Handicapped, will be held at,the work shop, 1261 2 Ave. A.N. on Tuesday at. 8 p.m. Election of officers. * . . * General meeting of the Ladies Auxiliary Army, Navy and Airforce, will be held Monday at 8    Major Burnett PNG Club is holding its regular meeting Tuesday at 2:30 p.m. in the Oddfellow's Hall. �   ' Minus,One Club will hold a social evening in the form of a pot-luck supper Monday at 8 'p.m. in Southminster upper hall. All members are asked to bring something. The evening will be completed by the showing of a film. For more information phone 327-1448. Chinook Unit- of Southminster UCW will hold a dessert bridge in Southminster hall Wednesday at 2 p.m. Anyone wishing to make up a table is requested to phone Mrs. J. D. McCutcheon at 327-3303.  * � The regular meeting of the Lethbridge Auxiliary to Shrine Hospitals for Crippled Children will be held in home of Mrs.' Ed Owen, 2814 6 Ave. S. on Tuesday, at 2:30 p.m. Shriners' wives welcome. All The Ladies Auxiliary to St. Michael's Hospital will meet on Monday at 8 p.m. in the nurse's residence. A11 members  are urged to attend and bring any interested persons. * * * The Whjri-A-Ways wil hold a crazy hat party in Senator Buchanan School, Monday at 8:15 p.m. sharp. All sqtfare dancers are welcome and asked to wear crazy hats. Lunch will be provided. * *  TOPS Gay Weighs No. 96 will meet Monday from 7 to 8 p.m. in St. 7 Augustine's parish hall. All interested persons invited to attend. For further information call 328-6343. ALUMNI TO MEET Alberta Hospital Ponoka Nurses Alumni Annual meeting will be held at the Ponoka Hospital in the. Hopewell games room on Saturday, April 25 at 2 p.m. Supper will be served at 6:30 p.m. in tbe Royal Hotel, Ponokat I IT* OUR S BIRTH-I DAY! CELEBRATING Itsl 'SEVENTY � .seepage 7 WIN A $100 GIFT CERTIFICATE Simply By Cashing Your Family Allowance Cheque and filling out a lucky coupon at Woolco and placing it in the entry box. Draw for a $100 Certificate Will Take Place THURSDAY, APRIL 30th At 3:00 p.m. Open Daily 9 a.m. to 6 p.m. Wed. 9 a.m. to 1 p.m. - Thurs. and Frl. 9 a.m. to 9 p.m. College Shopping Mall 2025 Mayor Magrath Drive ;