Lethbridge Herald, The (Newspaper) - April 13, 1972, Lethbridge, Alberta
1IH LETHUKIDGE HtKAlD Thursday, April 13, has it been Vc.ir .illi-i Hie Uni- ted li.is f.iiU''l I" reneh its 1'lie Uisl cam- by tin.' l.oJilirulsic Com- iinmiiy 'Uu'-t. funds (or Us Hi aOTU'k'.s, was tbo u r.HU'd SKI1.- filHi. iiirro llii'.n SJ'Kirn) short or tlic turret nf Slo.i.TJI. SoiiH'iiiiiiii TV.ui: '.vrong. As far us rh.uilv potentials are coiimTC.i. l.oili t> r i d R c c.miint lie c.-illi'.l a poor city. Tho i cl Milk and Hie Heart Fiii'd drives prove IJ'M arc gcn- ORMIS ?nl cause. llcai-t iMtnpaiijii netted sr.'.n.'.J on a Monday blilz in Fctmiaiy. making l.ctlibridfie. tlie nly '.litli largest per capita cunliilmlion in North Amni'ira. the Heart Fund's r.ol was 12.UM over 1K71. Hie chi'Sl's final for the 11171 campaign a tle- tri'Hse of S'H'J from duln'l join the United Appeal, ill-cause we knew we would never tot thai much money from the community a llearl Fund official said. Community executive diicilor Jim Smilli, who is 01" retiring next year tliat some charily clm'l want to join the chcbl because (hey know they raise more on their OU71. The success ol campaigns by non chest agencies has templed several member agencies lo consider witli- St. John Ambulance lias aleeady received permis- sion from il.s national head- quarters to withdraw Irom the chest it Ihe next campaign (ails. Comments At Ihe community chesl an- nual meeting March 15, many pronosals for improving fhR campaign performance were aired. To get a comprehen- sive picture of u'hat went wrong, The Herald interview- ed the chest slatf, Ihe 16 member agencies, men-in- the street and housewives. Following are their observa- tions: United Appeal was sup- r. imsed to he the only cloor-i'i- (ml (n'opJL1 .still have their doors knocked :il many Unit's, soinu JH'riiOIld dOIl't ii that ilic ill agencies, by virtue of their being eliesl membiMs, canuoL do (toor-to-door vnssing of their own. On liu oilier hi) ml, (lie chest camuit Mop non member agencies from canvassing. United Ap- peal thus saves 15 calls, but LS iwt the only should be members of tho chesl? Is it useful lo bo a member, inemucrKlup now- adays meaning less and restricted freedom in one's own fund-raising1' Do, for in- stance (ho. Family Y and (ho Canadian Nai tonal Institute for the Blind have the same need? should rcccivo more money from the chest, .since it. is a ed idea Hint people are more willing lo donate to agencies than look iider the disabled? YAICA asked the chesl for and was given SIS.MO, less limn it wanted. Tho Canadian Menial Health As- sociation asked for S5.500 and was given S'-MiTO, less. Is this fair? Suppose a man had only one dollar to donate, and he were approached by YMCA and CM II A, which agency should or would he help? Little publicity h e re is nol sufficient publicity, many persons say, including from I his newspa- per. The Herald gave much more space lo Hie Cup of Milk Fund (its own campaign) than lo the United Appeal. All agencies wanL more space than they can possibly and reporters are looking for more news from the agencies than the arc now providing. But one thing is certain: if a particular agen- cy receives more publicity, thai agency has either a bel- ter publicity officer or a worthier cause to be publi- cized. pendulum between service and financing. The agencies exist primarily to serve the community, not lo raise funds; yet funds ore nc cess a ry for their opera- lions. Most agencies are dis- appointed with Ihe chesl; but if they pull out and raise funds on their own, not only will the community be incon- venienced and United Appeal face the chinper of collapse, bul nlso manpower am) voluji- leer time required or raising funds will be sacrificed. Al- ready, some agencies said that out of necessity, they are spending more efforts on raising f u n d s llian they should. community chest or- ganization. It has only one full time employee, Ihc ex- ecutive director, and a uart- limo secretary who works full- lime during the active months of (lie campaign. Here come two criteria for debate. The chest obviously needs more staff. On (he o I h e r hand, Ihe chest is already spending much more than it should on administrative ex- pciiscs (ideally. per cent o[ proceeds should go to Ihe agencies) mill there is bound lo be criticism if Lhe chest hires more slatf, not lo men- lion I he professionals. There are remarks that (he staff are underpaid, overworked; there aie also comments Ihnl a younger, more dynamic per- sonality is required lo operate Ihe chest afler Mr. Smith's retirement Timing -The preparation ol Ihe campaign should be longer, the actual execution of the campaign shorter, many per- sons say. New ideas, more enthusiasm and active in- volvement by the member agencies are desired. Urnled Appeal in Lethbridge is now almost a routine laken for granted, dragging on and as- serting unnecessary pressure on the citizens, which tends to lead lo a boomerang effect. It lacks Ihe thrust befitting (lie nature of the campaign, pctcnlial donors are not approached. Perhaps the fem- inine ap-proach and mother na- ture of the housewives should be utilized more generously, with women playing a morrj active role. is nol the only place where United Appeal fails lo reach its objective. On tho other hand, Lethbridge is one of UK? extremely few cities lo fail by such a wide margin ?.nd long continuity. The last United Appeal cam- paigns also ended up short in Calgary, Edmonton and Medicine Hat. In fact, Lhn combined performance of U in- led Appeal campaigns in North America has failed to Hoorciyll Spring-cleaning time is are inviled (o send (heir comments on Ihe United Appeal ID reporter Joe Ma. The resulis will be com pi lea" uncl a further slory wnllen. Comnicnls might answer queslicns including the following; 1. Do you think lho United Appeal is worlh sup- porting? IF nol, why not? 2. Which cf ihe 16 member-agencies are you willing to support; which ones are you un- willing 'to support, and why? 3. What do you Inink should bo done lo improve (he record of the United Appeal? 4. How many times a year are you apprcached for charilable donah'ons (excluding bollle drives and similar aclK 5. How would you react lo two separate United Appeal campaigns, ono for Ihe disabled and disease-orienfed chcrid'es and Ihe other (a few monlhs laler) for Ihe club activities groups? 6. What other comments do you have? rcncli the target since 1957, netting 99.2 per ccnl in 19157, 90.3 per ccnL in 1968, 97.3 per cent in and per cent iu 1970. public may have some misunderstanding about the United Appeal and agen- cies getting money from it. On ttin other hand, many per- sons question the wisdom of tlic YMCA and some other agencies' represent a L i o n. Wiile none of the junior pro- grams at YMCA and YWCA pays for themselves, the ques- tion is: should (he YMCA re- ceive and the Multiple Sclerosis Society only IIov.' is the priority deter- mined? What arc Hie criieria for cutting down funds when the objeclivc was not. reach- ed? Many say if the able-bo- died agencies continue to re- ceive the lion's share of tlie money, they can hardly sea justification of the purpose of tho campaign. This can be demonstrated by the fact (hat persons refused lo donate any mouey on Oct.'4, 1971, Ihe day of thn house-to-house canvass. Un- less something is done about agency represent a I ion and fund distribution, more peo- ple will refuse to support the community chest. Volunteers volunteer of the campaign. As Ernie Law- son, last year's campaign chairman said, Iheir job is "not a thankless job, but cer- tainly not a very pleasant ono." It would lie ungrateful to blame any of the volun- teers, since they provide a community service without any material reward. But many canvassers did a half- hearted job. It was found out that many residents (rorn whum the canvassers report- ed no contribution were not even approached. The shortage is even ob- vious at Ihe board level. At the annual meeting, two board vacancies were left unfilled. Is the alternative? Since everyone agrees that the United Appeal is still the best way to raise funds col- lectively, employing ISie max- imum availability of volun- teers at one thrust, what must therefore be done is to improve ils performance and right its wrongs. This in- cludes organizational restruc- turing, active involvement by t lip review o f agencies taking part and fund distribution lo them, cooper- ation between the agencies nud news media, government support, perhaps a sur- vey lo determine the com- munity's altitude toward Uni- ted Appeal. Members Ijct ILS take a look at the lli member agencies and how Uie money was distri- buted. Kvery agency was al- lotled the same amount of money as in which means every agency is gel- ling less than it needed, be- cause all were asking moro Canadian lied Cross, member of the Internalional Red Cross, an agency of mercy. The under privileged commies arc not the only ones to gain help from it: when tragedy .strikes in Can- ada, the Hed. Cross moves in Co aid niitl relieve the strick- en Money asked: given: an inrcr national association, Men and boys who arrive In a slrungc city know they can get help from it: The YMCA, called the Family Y in Lelhbridge .also provides many programs Lo the community. The niimin.l rost per heart of service is but with helr> from the chest and other sources, the cost per head for juniors is reduced to S20. This is the most commented-upon agency, bul the YMCA says that money from the chesl does not help businessman members. Asked .giv- en Salvation Army is one of the most successful philan- thropic Christian denomina- tions in the world. Dedicated to the needy and the distress- ed, rehabilitation to the alco- holic and aid lo the transient. persons in trouble, even in alien territory, turn to the Sal- vation Army for help. Asked Sl-MCQ; given S12.000. -YWCA: Similar lo the YMCA, but for women only. However, the YWCA docs not have as good looking a building as YMCA and it does not have as many paid pro- fessionals. The YWCA 5civcs mainly out-of-town girls and women. Asked given S9.G75. Family Ser- vice provides counselling for couples unable Lo cope with budgets, marriage b r c a k- dovvn, child alienation and so- cial problems including alco- holism and drug abuse. An- other service is its Ilomema- ker program for children needing care. Fees ore charg- ed on a sliding scale, down to nolhing for the really poor. Asked given Howard Sociely pro- vides service to men who aro in jail or who have recently been released and are trying' to find their way hack to so- ciety as law-abiding citizens. Asked given -Victorian Order of Nurses charges per home visit, and fees can lie reduced for those unable to pay. The ser- vice ails down hospital costs .iiid relieves needed beds. Asked S9.5M; given .Mental Health. Association's goals arc to pre- vail incnl.il illness, lo insure tlic best possible care, treat- ment and rehabilitation o[ llic menially ill, anil to promote research into tlic causes prevention of mental disor- der. Asked given Scouts helps develop a. sense of responsibility in thn l.tnys and assists them in ar- riving al decisions. Tim boys can have fun, sucli as camp- ing, al a reduced cost, and have their energy channelled toward recreation and char- acter-building. Asked given National [nsll- iulc for llic Blind: for more than GO persons in and the district, CNIB means the difference between Ihe dull, lonely life of the com- pletely dependent person, and the interesting, meaningful life of a self supporting in- dividual. Loss of eyesight is a. shattering experience. Asked given J3.325. John Ambulance Is to preserve life and reduce dan- ger from injuries to a mini- mum when doctors are not immediately available. All St. John members are volun- teers, and they devote an av- erage of 300 hours of free lime a year to training in lirsl-aid and duly. Asked given Canadian Arthritis anil Kheinnalisni Society Is an agency promoting and co-or- dinating the attack upon these diseases through research, ed- ucation and rchabililation. Ar- thritis and rheumatism strike unexpectedly. Asked given Guides receive train- ing aud conlinuous opportun- ities for leadership develop- ment in their own locality to help them become useful citi- zens. A fine and fun group for young girls to join. Asked given league: the pur- pose of the Navy League Ca- det Corps is to teach aclolns- cenl boys the value of good citizenship and failh to ideals. This is achieved through a training scheme based on Ihe naval theme of inslruclioiw. U also inspires adolescent hoys interested in a military sea career. Asked giv- en Canadian Paraplegic Siiricly is to rehabilitate par- aplegics to their optimum po- tential. Accidents nrc most common cause of para- plegia and unless a victim is re established in a worth- while occupalJoti, he loses the feeling of value and dignity, and resents the long years he must spend in wheelchairs EIK! hp dependent on government aid. Asked given Council seeks clarification lBildni The Lethbridge and Region man Dr. Scott Angus to write Mental Health Planning Coun- to Neil Crawford, the minister. cil, confused by (he provincial government's thinking on the role to bo played by regional planmng councils, decided Wednesday night to seek clari- fication from the minister of health and social welfare. The council authorized chair- Centurions lo play al coffeehouse The Centurions, a sis-mem- ber Christian rock group, will perform at a couccrl-roffee house Friday at p.m. in the basement of tlie First United Church. The group will be in Leth- bridgc as part of the United Church UCAIR Celebration on Ihe weekend, and the coffee house is open to everyone, al- though directed primarily to- ward young poeplc. The Centurions, rated as the (op group of thnr kind. performed with tho New Chris- the him the boundaries of Lelhbririge region, the scope of planning, money avail- able, and most Important of all "are we slill in existence. The council was told lhat Dr. C. P. Ilellon, acting direc- tor of the mental health divi- sion in Edmonton, visited bridge last month. "Dr. Ilellon asked us to give (hem specific details of tho need in our re- ona member who met him said. I Dr. Ilfillon also told the coun- j cil members tiiat there wilt he seven regions for mental health I planning in the province, with- I oul specifying the exact boun- daries, without indicating Ihe range and scope and financing ceilings of planning. Dr. Angus said he uuderslood the new mental health act would be passed this week. Kunz installed i OKANUM fUNS) Tony Kunz has been installed exalted j ndcr of the Elks. Mark Gryschuk and installing officer [-Yank Vyse, both o( lilnirmorc, took part. They were assisted by the Jloyal Purple drill lenni Mrs. D, Kunz was the pianLst Oilier officers: past exalted Cap lain Noali Sunday at Si. Aiiguslinc's Captain Noah and His Float- ing Zoo, by Michael Flanders and Joseph Horovitz, will be performed in place of the reg- ular sermon at the 11 a.m. ser- vice Sunday al St. Augustine's Anglican Church. Caplain Noah and His Float- ing Zoo is a cantata in pop ilyle and an account of tho Old Testament flood. U will lie sung by the St. Monica's girls' choir, and accompanied and directed by Edward Green- wood, choirmaster. The public is invited lo at- tend, The group wl I sing m .loth- B lrcilsllrei-. Don cine Hat Snturday niBhl at the D chaplain, Don Oass- M Patricks Roman Catholic b ile Pralle Church returning lo t 'd BaM> jnnc; bnugc Sunday for n perform, i; d M, anrt thrcc. ance at 7 p.m. at the fcxlnbil.on %ar truslc Cas'e j, k The Public Is Invited To Attend A MISSIONARY RALLY friduy, April 14 pm. THE SALVATION ARMY CITADEL 4th Avenue and 13th Slrecf South SPECIAL GUESTS: COLONEL and MRS. B. PED1AR MAJOR and MRS. C, BURROWS CAPTAIN BARBARA WILLIAMS SPECIAL MUSIC: MINI SINGERS (Anne Campbell) EELL RINGERS ORIGINAL OIL PAINTINGS CUSTOM FRAMING fino quality material nr tow, low priccl HOUSE OF FINE ART 409-5 St. Soulh Phona 328-1314 3rd door norlh of Greyhound Bus Depot Store Hours: Tuei., Wed. and Sat, 9 a.m. to p.m. Thins and fri 9 o.m. 9 p.m. Canucks win COALDA1.K fllNS) The Coaldalc Canucks won the peo wcc hockey tournament spon- sored by (he county of Lelh- southern regional re- creation board, In Ihe fifth and final game the Canucks won 4-3 over Ihe Rcndymade Coaklalc Maple Loafs afler fining into overtime for 111 minulcs. Eddie Hraun scored (he over- lime goal, his second in the game. Oilier Canuck scornr was Donald Kasner with two. Scoring one apiece for the Maple was Calvin Miller, Kicky Spellman and Boyd Mill- er, weather 011 weekend? The metcrologist says we will encounter "bikini weather" this weekend. But first, we have to get Thursday out of the way. Tlic mixture of rain and snow was due to end around noon ami the sky was expected to clear. Today's high will be in Ihe 45 lo 50 decree rnnge while the low tonight win be around 30. For Friday, Saturday nnd Sunday it will he sunny and warmer with temperatures hov- ering nround the CO degree mark on all three days. As Jar as tliis smattering ol .snow tfccs, it doesn't even come close lo a record a Inlc spring snowfall. You only have to look back to the spring of 'Ii7 lo heat it. ,1IM SMITH may retire from Appeal. Multiple Sclerosis Sn- cicly is lo help victims of Multiple Sclerosis, or MS, a debilitating disease of the cen- tral nervous system. This dis- ease lias thus far defied me- dial science anil the MS so- ciety is dedicated to an un- ceasing program of research. Asked given These nrc the facts and fi- gures. The consensus is that IvClhbridReUcs luivc the money for charily; but it is also their freedom of choice and conscience to donate or not, to donate more or less, and to donate to agencies they think are worlh supporting. .Statistically, mcsl Ixithbridge- itcs arc giving less than what the community chest calls their "fair share.'1 There is no magical formu- la Lo make United Appeal a quick success, uut if (he com- munity is not as rasponsive as it used to be, it should for obvious reasons find out where campaign has fail- ed the community, rather than blaming the community for Lingoncrosity. Cancer scientists gel grants A record amount of has been awarded by the Na- tional Cancer InsliUUe of Can- ada to Alberta scientists and students in the form of re- search grants and scholar' ships, Ihe Canadian Cancer So- cioly announced today. This is a substantial increase from the grants given to Alber- ta Jnsl year said Cecil Gordon, LeLlibridge Can- cer fund raising campaign chairman. Largest single grant in the province, goes to tlic I MeEachern Cancer Research I Unit at the University of Al- berla. TIME Daily passenger flights and parcel express con- "necling Lethbridge with Edmonton Red Deer Calgary Medicine Hal TIME AIRWAYS Southern Alberta's only scheduled airline For information and reservations, call 328-2331. AIR 'Vie Amen or Diners Club BENEFIT Slit., April 15th; 1 p.m. For The Anne Campbell Singers Many unusual items no) gencralfy found at auctions SPONSORED BY Southwest Auction Services 2508-2nd Ave. N.