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Lethbridge Herald Newspaper Archives

- Page 48

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Lethbridge Herald, The (Newspaper) - April 9, 1974, Lethbridge, Alberta 16 THE LETHBRIDGE HERALD TUflday, April 9, 1974 1 Circulation As The Herald flows in a steady stream up the conveyor (top left) from the press to the circulation department, more than a dozen people spring into action to make sure you get your paper in reasonable time. It is no easy task. The Herald's subscribers are scattered throughout Southern Alberta and Southeastern British Columbia in an area bounded on the south by the U.S. border with Alberta and B.C.. to the north in a southeast line from just north of Vauxhall to Vulcan to just south of High River, to the east by Elko, B.C.. and to the west by Bow Island. For mail subscribers of which there are about 4.000 address is automatically stamped on each copy (centre For carrier delivery, papers are counted in bundles, wrapped and tied (centre) for delivery to each depot by car or truck (top Fifty three percent of The Herald's circulation is in the city of Lethbridge. The newspaper carrier is the unsung hero of the circulation department. Customers demand their paper whether it is raining cats and dogs, blizzarding or 110 degrees in the shade. Being a carrier is a job of no little rssponsibility. The Herald's 562 carriers 234 in Lethbridge and 318 in the retail trading area deliver over 19.000 papers a day, a full 78 per cent of our total circulation. The balance is sold through the mail and dealers. Carriers deliver a staggering papers a year. ;