Lethbridge Herald, The (Newspaper) - April 9, 1974, Lethbridge, Alberta
8 THE LETHBRIDGE HERALD Tumday, April 9, 1974 Advertising If the newsroom is the nerve centre of a newspaper then advertising is its lifeblood. Without it the product which sells for 10 or 15 cents would cost from anywhere between and But advertising is also news. It is news for the consumer about a new product, a bargain at the local supermarket, the latest fashions national, local or classified. Advertising is to a large degree what makes the newspaper as we know it possible: it is deeply involved in developing the business life of the community it serves and generates the large bulk of any paper's revenue. At The Herald over a dozen skilled people help plan and develop sales campaigns (top left, top right, bottom right) for virtually overv kind of business in Southern Alberta. for it is local advertising that is the mainstay of papers such as The Herald. But they also are involved in presenting national sales campaigns to Southern Alberta and Southeastern B.C. Unlike local ads. where The Herald salesman may be intimately involved with Ihe advertiser in its creation, national ads are handled by advertising agencies and usually are fully designed when they come to The Herald One of the most fascinating facets of the advertisirig are the classifieds (bottom They are one of the best "Department stores" in town. For a relative few cents anything can be offered for sale in what sometimes has been called a citizen's marketplace.