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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - April 6, 1974, Lethbridge, Alberta NMAtt-sr A lOOfC AT THE WORLD IN 1974 Trouble spots Map shows how the world today is liberally splattered with small wars, dormant wars, potential wars am. assorted rebellions and revolutions. Two chocolate firms up for sale MONTREAL (CP) Notices advertising sale of the assets of two chocolate manufacturing companies in Ste. Hyacmthe, Que., will be published today following an announcement of foreclosure by National Trust Co. Ltd. and the Canadian Imperial Bank of Commerce. The sale-is being handled by Mercure, Beliveau Associates, which took formal possession of the assets of Chocolate Novelties Co. Inc. and Regent Chocolates Ltd. earlier this week v The Regent plant has been closed since late February when the federal government ordered a recall of all its prod- ucts from the Canadian market on the grounds of possible bacterial contamination. Pension revisions introduced OTTAWA to the PwMlon Plan (CPP) designed to remove MI diKrtminiuoa and to tower the age for automatic payment of CPP were introduced in the Commons Friday. Under the toll, the benefits will be paid automatically at age 85, instead of 70 as at present. Persons between 65 and 70 now must takaa means test to acquire benefits. It now is possible to collect the pension between age 69 and 70 if a person is retired. The will make the pension automatic at 65. The bill changes widows' pensions to survivors' pensions, thus eliminating sex discrimination, says the government. It means that a husband sur- viving a woman who was a contributor to the pension plan would be able to collect a survivors' pension. This provision is retroactive to 1966. The bill also makes another attempt to exempt members of religious sects from payments under the pension plan. A government attempt to do this, mainly to help the Hutte- rites of Western Canada, failed last session because of a filibuster by Jack Homer Somerhing ten ible 's hoppenmg m Canada, and everywhere else for that mattei we re get- fing more and moie accustomed to things not lasting very long We accept it as a (act of life Shuts seem to up easipi Shoes fall apart faster There thmw away when you ie finished with them Furniture iust seems to be nailed together Craftsmanship, ii would appear, is fast be corning a corny, out of date idea And it doesnl look like things cue gelling any better "Quality keeps going down yet prices keep gong up." Take cars, for example A car is the second most expensive purchase (afioi a horre) that most Canadians make lisa big dec.sion find it rosis a lot of money So you d sufe like to Ihmk that it s one item that would last Yet how many 7 or 8 yeai old cuis do you still see clnving around these clays'5 In fact, how many A or 5 yeai old ones'3 Not too many Unless they re Rolls-Royces or Volkswagens (There are over Volkswagens 4 years old and older driving around in Canada At thirty or forty thousand dollars, it s not unreasonable to a Rolts to last indef- initely But at a mere of the price, why Volkswagens of all the other cars m the world0 MNIM pcvptc inOnK WV Iv In spite of the fact that few things m life are made the way they used to be, we still make our cars the way we used to VVir'n a kind of insane iiiOiOuCjhneSS So thorough, that the editor of a famous American motoring maguZuic wrote, "1 cannot pretend to understand the Wolfsbur g mentality Which is understandable Since we have never understood the mentality of "planned ob- solence" as it relates to a large part of the auto industry As phrased by a noted author, among others, it states maximum sales volume demands the cheapest construction for the briefest interval that the buying public will tolerate" Incredible, isn't it'3 But, c, reality Just look around Our reality is equally unreal But in a little more comforting way It starts with the way we painstakingly make a car From the moment its first two parts come together, it starts to be poked, eagle-eyed, tested and re-tested by a group of the most uncompromising people in the world The -VW if that weren't enough, their work in turn is inspected by over 500 inspectors who do nothing but inspect the inspectors When it gets done, it gets done right One reason why we're not afraid to lavish more hand-work on the Super Beetle than exists' on almost any other car m the world Big or small In this throw away society, we also throw things away Except they re parts that can t meet our almost inhuman quality standards Foi example Our shock absorbers are made to absorb an actual shocks (If they lose more than 10% of then spring UN9 0V iH9 MOtittCpflHSIMNy Mlllff CflFS the entire shipment being tested is thrown out) And on and on it goes for every last part that goes into every last Super Beetle A little crazy maybe, but the only way we know to make something as close tp perfect as is possible wvny BO HlOjy WCD DfpJigng OUT new cars even yew? SMnefhng wrong with last year W For the last 25 years, we've done something efse nobody else thought of domg We didn't spend nil of our money working on looks We've worked on the works (Who wants to be driving a car that'll look a couple of old m a couple of years, anyway9) And the money that's saved by not re- tooling for frivolous new styles each year gets poured right back into the car So you'll find intelligent and desirable things on a Super Beetle that you won't find on many more expensive cars Like A sealed bottom McPherson strut front suspension 15" wheels for longer tire life Neg- ative steering roll radius. (It causes the Super Beetle to move straight ahead as you brake, when one side of the car is riding on ice or snow) Parts that are interchangeable from year The VW Super Beetle. to year Materials and worksmanship that aie the best money can buy Wommtiesandservkeor Where ore they now then I need limn? Our madness doesn t stop with the we make the cai It extends right into the way we service it We call it the VW Owner's Security Blanket and again, it gives you a package unlike any other in the world A 1 2 month mile warranty including a 24 month, mile extended warranty for internal engine and transmission component1-, electronic analysis with four free ex- press care and a dealer repair guarantee If a warranty repair takes overnight, we II even lend you a free car by appointment for as long as it takes The mechanics who work on our cars aie something else again It takesnt least three years to become one They re factory trained, and when they're not working an Volkswagens, we're working on them At even, more VW Factory courses that we send them to regularly so they 'can even further perfect their techniques and knowledge Totally at our expense (When you work as hard as we do on perfecting a car, you work equally as hard at perfecting the men who work on the cars "They get a let when yen bought ft? wny sneuM you get M ittfe when you Strangely enough, one 'of the nice things' about owning a Suoer Beetle is selling it Since they're built to hold up, depreciation is held down In a sense, the older it gets, the more valuable it gets Look around ond check the prices of used Super Beetles Because iney rarely look used, the prices are generally high. (Quite often a 5 year old Beetle will be worth more than some 5 year old cars that cost twice as much to begin with) Common sense again. When you moke something that lasts, everything about it will last. Which might help to explain why more Beetles have been sold (over 16V2 million) than any other s.ngle car model in the history of auto manufacturing And why more of them are still on the road If you're looking for a car that's proven it can actually deliver what it promises, year after year, drop into' your nearest VW dealer's and look very carefully at the Super Beetle. If nothing else, it'll at least re-assure you that somebody's still around who believes making it last, comes first. EARLY WEEK SPECIALS 1 Ice Cream SMW Star AsnrM Flows. 1 plitlic 199 COFFEE Green Peas Eawtrii Rotolir, FiM or Etetric Pro. Grind Town Hmm AswrtM FMCW. 14 n. u. tin 4; 99 Pineapple Taste Tolls, Sliced Crushed. Tidbit, 14 fl. oz. tin.. Fresh Bread Skylark Frish Hot Cross Cluster. of 12 Sifowiy Premium Sandwich Whiti toil, 20 oz. not wl. 3; 79 Orange Juice Bel Air Frozen Concentrate. 6% fl. oz. tin Fruit Salad Town KOBSO Canada Fancy WholoKornolVatPik 12 n. oz. tin 2; 79 Cranberry Whole See. or Jolly. Town House, 14 fl. oz. tin OMMckMMrMFItvNre EASTER STORE HOURS: We will remain open until 9 p.m. Wednesday and Thursday, April 10 and 11. CLOSED GOOD FRIDAYI Many more grocery In offoetlvo April 0 Wo rooorvo tho right to limit quantmot. Copvrtftht IMt, Stfemy Limited ;