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Lethbridge Herald Newspaper Archives

- Page 11

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Lethbridge Herald, The (Newspaper) - April 6, 1920, Lethbridge, Alberta V i v 1 1 i f i I 1 i 1 I f w u u u !r f 1 V I 1 i i demanded to the beginning of advertising almost three hundred years ago It is the most'vital question the publisher has to answer, recent years the most difficult, because circulation was, for centuries, an unknown to the advertiser and a matter of guesswork to the publisher. u The Audit Bureau of Circulations Answers This Question It Supersedes "Blue Sky" Statements audits of indicate clearly and accurately not only the quantity, but the quality of the circulation of the paper, and are accepted by national advertisers, and advertising agents as positive and accurate information. The vital thing about, the "A.B.C." guarantee-is that it stamps the "Sterling" mark on the circulation oif a newspaper. It places circulation data before the man who decides where advertising appropriations shall be spent It enables the advertiser to figure on figures based on facts without'further investigation. V x ______________________________________ i_____________________________________ i i The Herald is a member of the Audit Bureau of Circulations Statement Will Be Sent On Request fa f i a I 1 i i f i 'W i f 4 ;