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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - April 2, 1974, Lethbridge, Alberta Tuesday, AprH 2, If74-THE LETHBRIDQE HERALD Lynne Van Luven Funnies are no laughing matter The "little woman" doesn't seem to be giggling as much as she used to. In fact, if you're an even partially perceptive observer of human nature, you might have noticed that womanhood in general has been somewhat serious of late. Women just aren't as jovial, easy to please and ready to laugh at men's witticisms Tor efforts thereof) as once they were. Perhaps there's a simple explanation for this depressing state of affairs: women aren't laughing because most of today's humor consists of "men's jokes." And the men are telling all the wrong jokes, bluff and droll fellows though they may be. Humor, it would appear, is no laughing matter. Can a joke be accused of chauvinism? Is an anecdote a male chauvinist pig, or even a piglet? Indeed, lamentably, it would appear humor is ignorant of women's liberation. Recall the most recent joke you've heard. In nine cases out of ten, if there's a woman in the cast at all, she's probably stereotyped as a 'dish', a fender denting dummy, a 'dog', a scatter brained flibbertigibbet or a manic shopper. You know the traditional "women's Presuming few of us can afford court jesters, a 'stand-up comic or a live-in wise-cracking cousin, where do we turn for our daily dose of cleansing laughter? No, I mean where, besides those dedicatedly and determinedly "fun-nee" television sit-coms? A good many of us, after a long and wearying day, like to pursue the comics in our daily paper. I like the funnies, rank them along with the front page as reading musts. But what I see there doesn't exactly FARM TRACTOR BATTERY SPECIAL! OFF OUR REGULAR LOW PRICE ON ALL DIESEL BATTERIES TO APRIL 30th. 1974 will you tettef IM act now! LETHBRIDGE BATTERY CO. 217-12 St. 'B'S.. Lethbridge PHont 3Z7-5587 cause me to fait on the floor laughing. "Do you know women's liberation -has no sense of read a recent banner on MS. Magazine. "No, but sing a few bars and I'll hum was the snappy comeback. In other words, I think I have as good a sense of humor as the next person (don't we all, until the joke's on but why can't cartoonists pay the same respect to women's liberation that they show to other major current events? Maybe because the majority of cartoonists are men? Consider some of the In T. K. Ryan's the principal female characters are a helpless "little girl named Echo, and a homely, love starved spinster whose sole occupation is begging a scrawny cowboy to marry her. Moral: better dead than unwed, unless you're the helpless little girl type. The arch chauvinist of all cartoon characters is, of course, Andy Capp. Significantly, Andy's wife Flo is one of the few cartoon wives who work. She supports loafing Andy through all his flirtations with the neighborhood chippies, his unlimited LETHBRIDGE SPRING BULL SALE April 3 and Exhibition Pavilion, Exhibition Grounds LETHBRIDGE, ALBERTA 175 Horned In the right fit. 40 Aberdeen At the right price! 43 Polled Working condition 3 Fits your pocket book! READY FOR IMMEDIATE EXPORT ABERDEEN ANGUS HEREFORDS SHOW TIME: AprH 3-10 a.m. M.S.T. Wtd., AprH 3 p.m. M.S.T. SALE TIME: AprH 3 1 p.m. M.S.T. Thun., AprH 4 p.m. M.S.T. SHORTHORNS to bi sold immdiittiy following Angus Sila. KEN HURLBURT NO. 274 AUCTIONEERS: JOE PERLICH No. 285 awat SALE SPONSORED BY: SOUTHERN ALBERTA CATTLE BREEDERS ASSOCIATION ULEOMMCTtllY: LETHBRIDGE DISTRICT EXHIBITION For catatOMMti willfv LBtnbfMQa1 And District ExMbitton 3401 AVMMM South, ANMrta. T1J 1G6 or Uliphem 403-32I-44I1 capacity for a But strangely enough, Andy, rather than Flo emerges as the Flo isn't spineless she bops Andy often enough, but is always made to seem shrewish for spoiling the peer bloke's good times. I'd wager a cartoon showing a wife who's a sloven, a flirt and a n'eer- do-well would have a limited engagement about one week in the average Canadian daily. How about Walker and Brown's "Hi and Louis is portrayed as drudge minded, always thinking up ways to spoil Hi's golf games. Irma, next door, is trod upon mercilessly by boozing Thirsty Thirston. The only truly individualistic member of the female cast is the baby girl Trixie and that's only because she hasn't yet learned "her place in In Mori Walker's "Beetle the two women we see most often are at opposite ends of the female yardstick. There's sexy Miss Buxley (obvious play on every man craves in a woman) and the flat chested secretary who is plain and therefore receives no recognition for her efficiency. Bouncing Buxley is an incompetent ninny, but gets by on her looks. Johnny Hart, in "B.C." gives us only one really active woman and she's made to seem a 'butch', a big tough 'broad' who goes around pulverizing snakes- The implicit message is: girls dance on tippy toes and shriek "eek" when they see snakes and other creep-crawlies. Then the big strong men can rush in and rescue them. I could go on, but the ample sample is illustration enough. Just once, why can't just one female cartoon character be portrayed as efficient, attractive and in control of herself? Funnies? About as hilarious as hemlock juice. Gttifrcial "ANIMAL CLINIC" STOCKYARDS-LETHBRIDGE Phone Daily 8 i.m. to 10 i.m. 327-8822 A. I. School Commencing April 8th-12th Apply early Enrollment limited Semen available from all Breeds and all major Bull Studs For Complete Livestock Sales and Service call FRENCH LIVESTOCK Mon., p.m. Feeder Hogs Slighter Hogi Sold MoRdiy Thru Friday Exporters of licilitits lot mt loitiq htfs. Baby Calvos WE BUY AND SELL FAT AND FEEDER LAMBS DAILY carry on ill LIvmtock Wednesday and Friday Fat and Feeder Cattle Sale ML FMDAY-IP.II. Special Stock Call Fetdtr Sato Ed French Dwi KlMun. MS-4JU Kwi MMtt Magrath TM-M07 I WhH HenHMaf CoMlgn all your Livestock to: C. E. FRENCH LIVESTOCK "In MM HMrt of CwMdrt Ranching Country" PtVMM OfflM: P.O. BOM S.S. 1-7-7, UthbrMgt, ;