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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - April 2, 1974, Lethbridge, Alberta THE LETHBRIDQE HERALD TuMday, April 2, 1974 SUNday 'a little bit of to stir the Calgary sabbath i 1 If you have ever thought of starting your own newspaper and there must be a few of you out there stop for a moment and consider "SUNday in case you haven't yet heard, is the latest entry in the Calgary jouinalist field, it comes out once a week, on Sunday naturally, and is aimed at the 86 per cent of Calganans who stay home in the city on even the hottest summer Sundays These unfortunates have for years and years until Feb. 17 "Sunday's" first issue lived with newspaperless Sundays. Into this void jumped an entrepreneur named Mike Horbey, who two year's ago left his job as Calgary Mayor Rod. Syke's executive assistant to start his own public relations company "SUNday's" a vowed intention is to hven up the pnnt news scene in Calgary and to "get behind" the local news to a greater extent than the two dailies. "We hope to raise a few says editor Bob Parkins, former city editor at the Calgary Herald He describes the paper's approach as "bright and brash with a little bit of muckracking here and there." "We're not out to cause trouble but we'll print stuff the others the 31-year-old editor says. Certainly "SUNday" raised a few eyebrows with its fourth edition which headlined a story on financial difficulties of two Calgary public school trustees who spearheaded the controversial move to raise trustee honorariums from to In total though, it would be unfair to brand "SUNday" with sensational, yellow journal, or muckraeking labels. A thoughtful in-depth article explaining the dispute between the Canadian Union of Public Employees and the Alberta Civil Service Association, that surfaced in the recent liquor store "study sessions" was an example of the kind of "behind the news" writing the paper hopes will gain it readers. A heavy emphasis is also placed on features, leisure and sports with five pages devoted to sports and five to entertainment and the arts, including a literary page for local poets. Crossword puzzles, bridge, chess, and astrology columns, are aimed specifically at people who' like to sit around on a Sunday with such reclining activities The paper supports local writing talent to an extent carrying a number of local columns including a nostalgia column by a Calgary old-timer, but already more material coming in than the paper can use. "We've been deluged by would- be Pulitzer-prize says Mr. Parkins. But it hasn't been easy getting a new paper off the ground in one of the few remaining Canadian cities with two competing dailies, and unforseen difficulties added to its teething woes The first edition had to be put out on borrowed equipment when typesetting and headliner equipment ordered from the eastern United States was tied up in Massachussetts by the truckers' strike It arrived five days after the first edition was out. The staff of four reporters was hired just nine days before "SUNday's" first Sunday and it's still not uncommon for everyone to put in 90 to 100 hour weeks. Reporter Jon Faulds who left the security of the Calgary Herald's education beat to join "SUNday" says people have asked him if "SUNday is a religious publication On one occasion, he says, a person he phoned for a story, immediately afterwards called the Better Business Bureau to check up on the publication. Editor Parkins describes "SUNday" circulation as "satisfactory, after a slow start." Nearly all the copies distributed to retail outlets are picked up and home deliveries are beginning to mount, he says Advertising has gone up every issue, he says, and is about what was projected. Can the paper survive' "We're set up to go for a Mr Parkins said "If we make it, that's great If we don't, we had a lot of fun and a few tears." FOR TAYLOR The great .snooker match wwii I ;