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Kingston Gleaner Newspaper Archives Mar 28 2015, Page 1

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Kingston Gleaner (Newspaper) - March 28, 2015, Kingston, Kingston www. jamaica- gleaner. com VOLUME 181 NO. 75 KINGSTON, JAMAICA 44 PAGES INCLUDING GCT $ 60 Follow us on: SATURDAY, MARCH 28, 2015 ... SEE PAGES C1- 4 ... SEE PAGES C5- 8 FEATURES INSIDE ISSA threatens legal action to protect Champs sponsors ORGANISERS OF the ongoing Inter- Secondary Schools Sports Association ( ISSA)/ GraceKennedy Boys and Girls’ Athletics Championships at the National Stadium and sponsor LIME are up in arms over Digicel’s posting of branded images from the event on their social media platforms. Digicel, which is not associated with the championships, has been posting pictures and other content from and relating to the event, causing ISSA to, through a release issued yesterday morning, threaten legal action. “ The Inter- Secondary Schools Sports Association ( ISSA) announced that it is prepared to take legal action against individuals or companies making unauthorised affiliation of their brands with the Boys and Girls’ Athletics Championships under way at the National Stadium. ISSA is warning that such actions are illegal and directly contravene the rights of approved sponsors of Champs 2015,” read the ISSA release. FALSE IMPRESSION “ ISSA has observed instances where unauthorised individuals and companies have been giving the impression that they are in partnership with the organisers and associated with Champs 2015 by engaging in activity such as sharing of copyright names, images, videos, and messages,” the release, which was signed by ISSA president Dr Walton Small, continued. “ The schools’ sports body is calling on those in breach to immediately cease and desist from activities connecting them with the event and pledges to move aggressively to protect the rights of legitimate sponsors.” However, Digicel’s Marketing Manager Peter Lloyd contends that his company is simply continuing its efforts to highlight the performances of local high school athletes, giving no indication that the company would be toning down its activities. “ For us, it’s about the athletes and showcasing their talent to the world for fans who might never be able to see them perform live otherwise,” Lloyd told The Gleaner via email. “ The athletics highlights on Jamaica’s largest social media fan base proudly showcase the successful journey of thousands of young athletes,” he added. It is not clear whether LIME’s contract with ISSA prohibits the posting of images or information from the event by a rival company. ISSA lists its sponsors as GraceKennedy, LIME, Huawei, TVJ, Pepsi/ Gatorade, and Puma. RUDOLPH BROWN/ PHOTOGRAPHER Grade six students of Calabar Infant, Primary and Junior High School in Kingston celebrate the end of the Grade Six Achievement Test yesterday. See related story on A2 . André Lowe Special Projects Editor – Sports H ANG ON to something, folks! This year’s Inter- Secondary Schools Sports Association ( ISSA)/ GraceKennedy Boys and Girls’ Athletics Championships is going down to the wire. The heavyweights, defending champions Calabar High, and their bitter rivals, Kingston College and Jamaica College, have been swinging at each other all week; none has fallen, and with everything still left to play for after four days of competition, expect a finale worthy of its billing. The contest is no less intriguing on the female side, with Champs queens Edwin Allen holding off the challenge of a hungry and spirited Hydel camp as they get ready to flex their muscles today and, most likely, confirm their second straight hold on the title, and third in four years. It’s far less straightforward on the boys’ side of things. Calabar, on the prowl for their fourth straight hold on the Mortimer Geddes trophy, have set themselves up for a final push towards a successful defence. But they must be wary of a determined Fortis faithful, as one slip could send the title back to North Street, a place it has eluded since 1999. Oh, how purple hearts would be filled. Don’t forget Jamaica College. They have been far less vocal, doing their damage on the track and in the field. The final march is on. This is shaping up to be one of the greatest Champs title races in recent history. Gleaner Gleaner A thletics G Down to the wire! A student of Calabar High is in full get- up to support his school yesterday at the National Stadium in Kingston. PHOTOS BY RICARDO MAKYN/ STAFF PHOTOGRAPHER Edwin Allen’s Saqukine Cameron in action during the 200 metre heats yesterday. SEE MORE IN THE SPORTS SECTION

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