High Point Enterprise Newspaper Archives Sep 12 1972, Page 3

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High Point Enterprise (Newspaper) - September 12, 1972, High Point, North Carolina You la still find the same Fine gasoline you be always known. Same courteous efficient retailers to help you. Our Tiger will sex it a be displaying the Exxon sign at 25,000 service stations and it s a big Job. But in just a few months Well be Exxon coast to coast. We d like you to think of it As a new name for an old Friend. We re changing our name but not our stripes. We want to be sure you understand Why we re changing our name. Beat use while we re changing we done to want you to change. Here a the reason for the new name for years we have used different Brand names in different parts of the country. Complicated for us. And confusing for our customers. So we re going to change the names of of r stations to Exxon. / when that happens you la have just one Brand name to Kex it a for. But remember while we re changing our name we re not changing our stripes

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