High Point Enterprise Newspaper Archives Oct 23 1925, Page 21

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High Point Enterprise (Newspaper) - October 23, 1925, High Point, North Carolina Easy and effective method to inform local Trade and manufacturers of comparative costs newspaper and Magazine advertising too frequently wholesalers or Large retailers requesting manufacturers for newspaper advertising receive the reply that newspaper advertising through admittedly better is too expensive. Then the advertiser quotes the total Magazine circulation he is buying in that partial state and its proportionate Coset thinking it is cheaper % the Only effective answers to such fallacies Are the facts which Are available for the asking from the authoritative sources listed at the conclusion of this a advertisement. Costs of newspaper advertising by states and geographical divisions have been worked out in simple table form showing number of English daily newspapers separated morning evening and sunday joint line rate of each group circulation of each group. For example take North Carolina. If an advertiser were to say that he is buying 4 magazines providing a combined circulation of 93,753 in that state at a proportionate line rate of 55c, it is a simple matter to refer to these Handy charts and reply As follows comparative Cost of Magazine and newspaper advertising in North Carolina total net paid 12-31-24 Norta Caro i a. Population 2,819,123 line rate proportionate line rate for n. C proportionate Cost of 660 lines 10-ln. Z 4 columns. .2,329,589. 2,350,952. .2,206,520 .1,433,483 19,322 26,146 28,351 19,934 s $12 15 12 9 10c 17c 15 c 13c $56.00 95.20 84.00 72.80. .8,320,544 i 93,753 $48 55c $308.00 93,753 circulation with heavy duplication scattered thinly All Over North Carolina Isnit enough to do any dealers a lot of Good just enough to do a lot of dealers Little Good. Newspaper advertising in North Carolina Sells the greatest number of people at the lowest Cost. You have the advantage of selecting cities where the advertising will do you the most Good. You can select the strongest it Aper morning evening or sunday and you can absolutely eliminate duplication. Morning papers joint evening papers joint sunday papers line line number circulation rate 13 144,341 .556 number 29 circulation 118,399 joint line rate .772 number 19 joint line rate circulation 196,559 .786 1-4 Page averaging 10-in. X 4 cols. 560 lines in every English daily newspaper in North Carolina would Cost Only a $311.36 morning $432.32 evening w $440.16 Sun Day these costs include All newspapers in North Carolina. Of course the average Campaign would not require that Many and the Cost would be proportionately lower. You retain the selection of medium and Market. Invest in newspaper advertising this advertisement appeared in the editor a publisher in the Issue of july 4. And was published by the e. Katz special advertising Agency publishers representatives of new York. Chicago Atlanta Kansas City and 8an Francisco

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