High Point Enterprise Newspaper Archives Mar 28 1976, Page 51

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High Point Enterprise (Newspaper) - March 28, 1976, High Point, North Carolina Cd to�0 Trio \9� jul oks your Orin comparison two on aisle Price if you believe in Mother Goose and the tooth fairy Price comp Aricom in supermarket ads should be right Down your Alley. We refer to those occasional food store advertisements which exploit the everyday shelf vice differential Between our store and the store Down the Street. Usually our store uses a Chart to highlight the Havinga we offer Over that dastardly competitor. But Vtha Tever the format Down the Street has about As much Chance of winning As the District attorney has of beating Perry As Long As our store Calls the Quot a or bets on us Drom Otio t amp 0 a cd. Squad merchandise is not always Ity. Too we Don t believe that or Bels As a general Rule should w compared to advertised brands where equal Quality is implied. Exact product versus exact product is the Only True Way our store against Down the a any More than 40 items 4 because limited a Quot tone to. Mason. A shots place your Dew another supermarket prow. Wrinkle is to fill a shopping cart with groceries from Down the Street and display it alongside a similarly filled Wagon from our store. Each cart is tagged with to ratio us. A a total tape and the numbers May Street and Many a. Look something like this us $35.25. Should be spotlighted because them $38.70. Does our store Ever lose item comparisons furnish but Only when Down the Street makes its things limited information. Quot Orisons. Want to make a real grocery Price a matter supermarkets comparison ask our store to make a a Quot emotional pro a a total Price tally every item in the in else store. Predictably we will turn you town. So make your own pricing Survey record of your purchases by and Price and com streets of a car us a Evv. It Tow oing to which advise you u. Nor Are ail comparison Aas Quot Ort matchup dishonest. Its store versus Down the Brand name comparisons frequently pare your list to Dow. The iceberg. .20 Weringa rate not Only the a he 10,000 assortment of the higher ticket Mote expensive and less frequently purchased too. A time consuming chore a in useful information it Book supermarkets that sing nothing but the Price comparison song Are out of tune As you May have noticed Beltway has recently begun talking about the honesty and straightforwardness of supermarket Price comparison ads. It s our feeling that the Only Way to judge a supermarkets prices is to shop the entire supermarket. Not just for groceries but for meats fruit vegetables poultry Frozen foods baked goods Dairy products. Everything. Its our View that a supermarket that carefully picks and chooses the items most favourable to them is somewhat less than straightforward. A a and somewhat less than honest. At Beltway Well never stoop to these comparisons. As you can see by the reprint above we re not alone. Bedway discount prices without discount treatment. Greensboro High Point Demersville Reidsville Danville

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