High Point Enterprise Newspaper Archives Mar 22 1972, Page 8

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High Point Enterprise (Newspaper) - March 22, 1972, High Point, North Carolina Unhappy Consumers can vitally affect big corporations by John Cunniff a business analyst new York a everyone is concerned about the consumer today because the consumer has his hand in everything and is quite literally forcing institutions to conform to his wishes. How can he be ignored complaining to retailers suggesting legislation to his congressman boycotting products contributing to groups that expose deceit in merchandising and simply by turning his neighbor s mind he translates anger into Power. Speaking at the conference Board this week. Herbert Brunn vice president consumer affairs of Ria corp., provided an insight into this phenomenon from the corporate viewpoint. Last year said Brunn his consumer affairs department logged 21,500 written or telephoned about 83 per cent of these were simple inquiries such As a where can i get service Quot such As a where can i get service a the complaint areas constituted Only 15 per cent or 3,-400 contacts a such a Small percentage of people who have our products or use our services that it is almost unmeasurable on a percentage but then this statistical Fly speck multiplies into a sizable blemish. The people who take the trouble to Contact you said Brunn represent a Small number of your unhappy customers. The tiny figure is Only a Symbol. The Impact on the seemingly Invulnerable corporation continues to Rise if each unhappy customer influences two or three new buyers. A your dissatisfaction Index goes up very fast while your sales Index moves in the other direction a Brunn noted. But often there is still another escalation when the elected official or the one seeking office enters the picture and politicized the problem either for selfish or altruistic ends. Politicians Are intuitively Alert to such trends said Brunn who referred not just to product and service problems but to a Broad area of criticism of the business Community for its alleged failure to respond. The end result often is legislation or governmental pressure on Industry sometimes even after it has corrected the defect in its . For boys who want to easter Parade in style. And moms who want to stay on a budget. Sale 12" Reg. 15.98. A whole wardrobe in itself. Many Way suit. Includes jacket Vest and 2 pairs of flare leg Slacks. Rayon with Nylon acetate or polyester. 8-12.sale 15" Reg. 19.95. Boys single breasted Blazer with Western styling. Features Button Down Flap pockets and belted Back. 100�/o Dacron textured polyester. Sizes 14-20. Polyester Slacks 8-20. 7.98 s70 men s textured polyester suit in handsome Tan or off White. Single breasted 2-Button Model fancy pockets. Sizes 37-4660 polyester knit suit in Brown Blue or Navy patterns.47�?� 100% polyester double knit sport coat with single breasted styling and scalloped Button thru pockets. Fancy patterns in 37-46. 14" menus Oxford combines smooth and grained or brushed leather. 6-12, 17" menus 7 Side zip Boot is soft grained or Patent leather. Sizes 7-12. A a by a jul. I i in us gun. Many different ways. Includes jacket Vest and 2 pairs of flare leg Slacks. In assorted styles. Rayon with acetate Nylon or polyester. Sale prices effective thru the values Are Here every Day. Yes you can charge it at Penney s in Westchester mall. Shop monday thru saturday 10 00 . To 9 30

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