High Point Enterprise Newspaper Archives Jan 29 1939, Page 20

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High Point Enterprise (Newspaper) - January 29, 1939, High Point, North Carolina Page six Sec. The High Point Enterprise Piedmont Center of a High Point. North Carolina sunday january 29. I pro new Center theatre designed to Appeal to feminine love of beaut indirect lighting and View of auditorium from stage to Balcony tasteful color effects will Charm fastidious decorative features Are t outstanding in Hie of South s most modern amusement houses of for no other reason than that they would walk in Lovely surroundings High Points to j men will flock to the new i Center theatre which is deigned not Only to Appeal to feminine love of Beauty but to flatter it As Well. The soft glow of indirect lighting fixtures tasteful pastel color effects on Walls and ceilings will Charm the fastidious an i win the approval of All for the new theater on South main Street. They will Admire the color scheme that is followed throughout from the lounges and lobbies to the auditorium. On each Side of the promenade lounge huge softly lighted mirrors. Arranged As decorative features add depth and warmth to an altogether Lovely room. Done in Pearl Gray and blended tones of Lavender this spot is a fitting introduction to the restful Beauty of the entire theater. The inner lobby or foyer which features the great stairway otters a Panorama of Graceful curves and subdued color blending into a modern fantasy of decorative Art. Graded shades of Rose fade into anti corals where the Stair i w kinds up to the Mezzanine Rotunda and the atch Tural treatment introduces a Subtile change. I thick brightly coloured carpet adds to an attractive pattern in i Der foot and ties the entire theater into one harmonious do n Una i simple soft tones feature the auditorium treatment. The Brilliant decoration which appears there is concerted at the proscenium Arch and focuses att Niton at Shaf Point. A feeling of a Ness conducive to relaxation of dominate throughout and will contribute considerate v t then latest in sound equipment placed in Center theatre reproduction of sound will contribute greatly to motion picture entertainment remarkable new Western electric Mirro phonic sound equipment with the latest outstanding improvement has been installed in the new Center theatre and according to expect ions the reproduction of sound in that theater will contribute greatly to the motion picture entertainment. Mirro phonic is the definite fulfilment of a scientific Ideal. Moviegoers who remember the first so called Quot talking pictures Quot can remember How Quot tinny were the talking voices the singing voice and the sound effects. There were Many who confidently predicted that Quot talking pictures never would get anywhere because of the enormous technical difficulties that stood in the Way of reproducing faithfully overtones that go to make up the naturalness of a sound As it is heard by the ear. Constant improvement in the technique of sound reproduction in the to years since Western electric first gave those primitive Quot talking movies to the Industry have gone far to remove that Early prejudice and to prove interesting series of hits slated for Center theatre never in the history of motion pictures has a More interesting series of potential hits been scheduled than the list of pictures now being released or nearing release by Hollywood. Conceived to meet the demands of the most exacting Market in screen history the Best pictures of the current season Are now getting underway and have been selected for the new Center theater. A preview of the coming attractions reveals score of dynamic hits on the Way. Among the pictures to play at Early dates ate Jeanette Macdonald and Nelson Eddy Here starting thursday to Quot sweethearts Quot Jesse James with Tyrone Power Henry Fonda Nancy Kelly and Randolph Scott Quot the Duke of West Point with Louis Hayward. Tom Brown and Joan Fontaine Norma Shearer and Clark Gable in Quot idiots Delight Kentucky Quot with Loretta Young. Richard Greene and Walter Brennan Mickey Rooney in Quot Huckleberry finn Quot Claudette Colbert in Quot Zazas Bing Crosby in Quot Pari honeymoon a other pictures to play later will include Jeanette Macdonald in Quot Broadway Serena Day Robert Montgomery in Quot fast and Loose Quot Joan Crawford in Quot ice follies of 1939�?� Spencer Tracy in Quot i take this woman Wallace Beery in Quot sergeant Madden Charles Laughton and Elsa Ilchester in Quot the beachcomber Quot Fred Macmurray and Madelene Carroll in Quot cafe society Quot Bob Burns and Gladys George in Quot in a from Missouri Cary Grant Victor Mcl Aglen Douglas Fairbanks or. In Quot Gunge Din Quot Don Ameche and Oretta Young in a Alexander Graham Bell Quot Alice Faye Constance Bennett and Nancy Kelly in Quot Tail spin Quot Vav. C. Fields Edgar Bergen and Charlie Mccarthy in Quot you can to cheat an honest Many Bett Davis. George Brent in Quot dark Victory Paul Muni la Quot Jaurez Quot Bette deals and Errol Flynn in Quot the Knight and the with controlling instruments which maintain the air at a temperature and humidity constant with outside temperature Aal healthful conditions. This View in the new Center shows the auditorium Lookin g from tile stage to the Balcony. How after Row of luxuriously Ifo table Coral coloured seats upholstered in leather and mohair. The auditorium contains 1,800 seats about a score of which especially equipped with hard of hearing photo by sin Ith s studio comfortable Are new Center theatre s Cashiers to Ament of the attractions presented. For the women of High Point we recommend the new Center theatre knowing that they will and there a flattering Appeal to heir love of Beauty and Comfort. from one Enterprise to another the new Quot Center theatre of to those who have made it possible for a High Point to have the newest and most modern theatre in North Carolina. We wish you every Success. 140 South main St. A. Mil ii Cashiers at the new amusement Louise Gibson mrs. Caul Fulton and equipment has been installed to produce the effect of 158,400 pounds of melted ice every 24 hours. The system utilizes freon As a refrigerant and the entire application is compleat and modern in its design utilizing the latest features of air conditioning Aud designing. A new Type of condenser is used which utilizes practically no water. Filters Are provided for cleaning the air. Approximately 20.000 pounds of Sheet Metal were used in building duets to carry the air throughout the building. The air conditioning system is constructed to avoid chill blasts and drafts. As patrons enter the theater they will notice scarcely any change from the outside temperature. As they move into the theater the air about them in summer will become gradually cooler and by the time they reach the fully Cool auditorium they Wilt be prepared to enjoy the Mountain fresh atmosphere completely. Iii the Winter the air is cleaned Tiou Ebere Are show Alane. Left to right they Are my heated and circulated to provide mrs. Hazel photos by Smith studio. J in even temperature throughout the building. Posters for All events Best wishes to the St a huh mrs. Thursday Center Globe poster corp. 113 s. Hanover St. Baltimore my. A muh How wrong those Early predictions could be development of what is now known As Mirro phonic sound makes it possible to suy that the True potentialities of natural it living sound reproduction has been realized. Western electric is Sal to have brought sound reproduction to such a stage of perfection that audience can for the first time actually expert i ence the full emotional effects j of sound As it is originally produced. One of the highly important features of Mirro phonic is that it eliminates completely one of the major problems that has beset motion picture patrons and theater owners in the past namely Tho guest of a Good Quot seats and Quot bad Quot neats. The new j design of the Horn elements j which somewhat resemble a honeycomb projects an a von. Com j manager the system is also equipped r. K. Stewart and son High Point n. C. General contractors for theatre another Quot House that Stewart built Quot 4k a in Amk a v a my i Ais Best wishes to the modern new theatre ters h. F. Kincey general manager of Tho North 4�?Torwlinn then-inc., of Ila riot to. Remarkable Cooling system installed in new theatre from his Sanctum underneath the stage of the new Center theatre an expert Quot Weatherman Quot will disprove Mark Twain s Observance that although everybody talks about the weather no one does anything about it. North Carolinas Heaters were Petely balanced sound to every part of the House. Mirro phonic it is declared not Only brings a living Quality to the singing and speaking voices hut faithfully reproduces in All their original tonal values every sound. In addition to the very latent and Best sound reproducing equipment sound in the Center will be of outstanding Quality also because it was constructed especially for talking pictures. The entire Wall and ceiling areas of the auditorium have been treated with a special a a acoustic plaster. Among the first to install Cooling equipment of course and the exhilarating i easiness of washed and cooler air is no oddity but the recent developments in air conditioning which have been incorporated into the construction of the new Center theater permit new Comfort and Healthfulness. Every three minutes the air Iii the auditorium will be changed Aud so silently and gently that there will be no sound no draft to indicate that the Gigantic conditioning Meeh animism is functioning. The conditioning system is located underneath the stage in three separate hut connecting rooms. Thirty seven million two Hundred thousand cubic feet of air will he circulated Ever 24 hours. In the summer the de Humidifier will remove or wring 35 million grains of moisture from the air every 24 hours. Refrigeration congratulations on securing the big pictures Jeanette Macdonald Nelson Eddy in a a sweethearts and Tyrone Power in a Jesse James we Are proud to have had a part in the construction of this Beautiful new building lumber and Mill work were furnished by us let us give you an estimate on your building requirements Snow lumber co. Established 1880

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