High Point Enterprise Newspaper Archives Jan 29 1939, Page 18

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High Point Enterprise (Newspaper) - January 29, 1939, High Point, North Carolina To go four Sec. The High Point enter Pri see pied Mon i Center of Industry High Point North Carolina sunday january 20. Ioalla in readiness for opening of new Center theatre Mondo simple but fitting exercises will Mark opening of theatre preparations which have extended for More than a year to produce new amusement Center Vav ill culminate at that Lime nearly 40 per cent of floor space in theatre Given to lobbies lounges vast preparations which a Duce a new amusement Center Day night when at 6 30 o clock opened to the Public. Since that Day Early last year when the new House was finally conceived and plans were started activities were increased and a constantly i erasing number of people Bent their efforts to do an outstanding Job in the matter of a Quot House of happiness Quot for the furniture Center. Now it is a matter of hours until the Public May see the results. Tons of steel Stone Mortor and bricks have been added to More tons of Concrete millions of nails and rivets have been moulded together Over the course of months by the expert hands of tradesmen artists artisans architects contractors and decorators. Tile Climax begins with the opening of the main doors at 6 30 of clock. Fitting exercises the new Center will reveal splendor and ease within but to an anxious Public without there will be simple yet fitting exercises to Mark the opening. Formalities of the exclusive variety have been entirely abandoned and the opening is to he just a Mani a Mouth family event in which the Rich and poor the general masses will take part in the spirit of neighbourliness. From 6 30 to 7 of clock High Point and its neighbors May walk around Over the new entertainment institution which Lse to Bouse their amusement Home to inspect a to rest and to Chat with friends. A no officious Ushers will direct to any Point but attendants will be on hand to guide answer auctions and give information. It will be a House warming with every Man woman and child invited to see and enjoy All parts of the theater. There will be no reservations no favouritism no special prices jut a simple beginning of the service for which the theater was built. At 7 of clock the picture program will be started continuing in 9 o clock when simple Aud fitting exercises will observe the passing on to the Public of a truly modern motion picture theater. These simple exercises will be under the direction of Capus m. Waynick. Editor of the Enterprise who will Art As master of a ceremonies. When the Brilliant tights Iii the auditorium give Way sol 9 of clock to the dim hues it restful color the great curtain will part to reveal the band of a High Point College under the direction of the Man who has guided it to its Fame. Olin it. Blickens Derfer or Waynick will speak for Tho citizens of High Point and bring on High prints first citizen or. C. S. Grayson who As mayor of the City will receive from Hugh smart manager the use of the theater for the people of this Section of North Carolina Brief comments will be followed by the parting another set of curtains revealing the lights Ami shadows on the big screen of the first unit of the motion picture program. The Center then will be a living reality and will have started its career for the relaxation and amusement of the people of this Section. It is expected that hundreds of residents of nearby towns and cities will join with High Point in witnessing the opening of the House which also will serve to entertain Many of High Points neighbors. Two picture program the Complete program will be shown before and after the ceremonies. Then on tuesday the theater will be opened at i p. In. With the same picture program headed by the Carolinas Premier of Dorothy la incur s newest attraction Quot St. Louis blues Quot which also will be shown wednesday. On thursday the feature attraction will be starring Jeanette Macdonald and Nelson Eddy and one in technicolor. A then on sunday the Center will bring the new melodramatic hit Quot Jesse James a starring Tyrone Power and also done entirely in technicolor. Pc extended Over a year to pro for High Point culminate Menthe doors of the Center will be lobby space Iii Center divided into distinct i nits Bach with own decorative treatment and purpose once upon a time a As the Story books i say a lobbies were things in hotels not in Heaters. Any up and coming theater manager 25 years ago see the need for any space devoted to lobbies and lounges. As a result patrons waited outside playthings of the wind. Rain Sun or Snow. Or jammed unto fort ably against the Back Row of pleats. By contrast nearly forty per cent of the floor space of the new theater is devoted to inhibits and lounges. The significance of such generous consideration for the Comfort of patrons i is driven Home by the realization that the space devoted to j lobbies and lounges and foyer is i nearly As Large As the magnificent auditorium which to the theater proper. The Beauty the luxury the i architecture and color scheme of Tho new Center overflow through i the spacious lobbies Clear to the sidewalk curb. The Lobley space in the new a enter is divided in to distinct units each with its own decorative treatment and purpose. The instant one Steps under the Light studded marquee he is in the theater for the spacious Glass cases to each Side with heir unique displays arc. Virtually a show in themselves. Upon entering the theater is the Box office lobby with its terrazzo flooring Laid in an intricate. Colourful pattern. Past the first doors is the promenade lobby a Long amp and impressive Hall lighted indirectly with colourful lamps behind a Large suspended place quest. Upon walking through this lobby one enters the stairway lobby which is beautifully decorated and lighted with a brilliancy of colors and from which one enters either the auditorium proper or ascends the Beautiful Stamps to the Mezzanine floor. On the Mezzanine floor is to be found still another restful lounge richly carpeted and finished in addition to the Ladie. Cosmetic room and the menus lounge w hich Are warmly lighted and beautifully decorated. One half of the f>6 signers of the declaration of Independence were College bred 16 had Quot classical a educations 2 were instructed entirely by tutors and 16 had very Little learning. Orchid perfume largely is made up of synthetic substitutes since it is so expensive to make it in a pure state. The poets Corner of Westminster Alibey contains a bust of Longfellow and tablets to Lowell and Walter Hines Page. Seats in Center auditorium comfortable widely spaced the auditorium of the new Center theater is dominated by the Large expanse of Row upon Row of seats covered with Rich Coral leather and mohair. The seats Are soft wide and restful and the rows Are spaced widely enough to permit patrons ample room for stretching their legs out comfortably and permitting late homers to move pact without discomfort or inconvenience. The seats Are placed on the floor in staggered positions that enable a Patron to see the screen Between the Heads of the two patrons in the seats in front of hint. This advantage is enhanced further by the slope of the floor. The seat Are As restful As an easy chair. They Are of the latest d and represent the Utmos Beauty simplicity and cons lion. There Are no exposed i nuts or screws and the coloured leather and mohair bolstering is put on wlthou1 use of tack.-. Not Only arc Bottoms soft Dine to the is Springs but the backs also constructed with Springs. Transport pilots for one Ai must pass a Rigil physical every 15 Days. Especially is is the test on Tho pilots by out of every too cars sol great Britain six Are mad America. Hugh smart resident manager of the North Carolina Heaters hic., whose offices will in housed in Hie new Center. New Center theatre in Center of City Beauty. Comfort Ami convenience combined in construction life is just about what you make it. In Short you take Back exactly what you put in. Humans reap As they sow. It is an age old philosophy. That is True of business True of Industry True of the Profe Lons. There Are no deviations and no exceptions. Locate a Beautiful comfortable modern theater in a City and you have Given the Community a new heart a throbbing vital Force that stimulates business creates happiness invites relaxation and assures Contentment a Good theater is a Magnet in Force. To it Are drawn the tired worker hard working Fanner the zealous teacher the expectant juvenile. It is the assembling Point of men and women boys and girl. Countless numbers of persons in need of relaxations and temporary Freedom from the cares of life lose themselves in its Glamour its j purpose is to entertain to Penlight j in. To build and to the credit of j the theater it has done a1 these. These thoughts were uppermost in the minds of the officials of North Carolina Heaters inc., in planning the new theater Central location was considered to be most important choosing the site on South main Street a Point which represents almost the Center of High Point. In a Gigantic undertaking of this kind involving the expenditure of a huge sum of Money there were other important Points for consideration. The Beautiful attracts said Hugh smart Man Ager of the theater. To this must be added Comfort and superimposed must be convenience. These ideas have been welded into the Ceiler Thater. Lavishly constructed. Centrally located it is the last word in Comfort. Add to Ait these entertainment of the highest calibre and the Center becomes a Pinnacle of Enterprise dedicated to Community welfare and Progress. / one of the Navy a new planes dubbed the Quot flying Arsenal Quot carried 49,000 pounds of explosives on its test flights. The plane will travel about 240 Miles an hour and has a cruising Range of about 4000 Miles. About 4,000 electric lights in new theatre Light will vary from three Watt Lande Lahra lamp to thousand Watt Mogul base lamps there will be approximately 4 too electric lights in the new enter theater and several Miles of electric wiring. The electric Light lamps vary from a 3-Watt candelabra lamp to thousand Watt mongol Hast lamps Inelus re to these lamps will be the Dew fluorescent lamps first to be used in High Point which ire said to he six and one half times brighter than Ordinary lamps. The Center is the first theater in the Carolinas to use fluorescent illumination. Many lamps Are in the marquee which embodies a Flasher system with Borders of Swift a moving color. The space for he attraction signs Are Illumin item with Neon from behind. Diffused lighting is used a Ghoul the Interior. The promenade lounge just past the Entrance is bathed in brilliance from a Large hanging plague. As the visitor strolls on into the theater he notices a Subtle diminishing of the Light a skillful effect which prepares the Patron for the dim restful Ness of the lobby. All of the fixtures Are of the latest and most modern Type to harmonise with the modern Interior. In the huge Coral and Tan auditorium the Light is especially effective. Diffused lights shed a Luminous glow Bright enough to make every seat visible without Eye Strain hut soft enough i not to interfere w Ith clearness i on the screen. Every Light in the auditorium is concealed and indirect there being not a single exposed bulb to cause Glare. The instalment plan was first used for the Purchase of automobiles in 1904, previous to that time it was necessary to have Cash of hand to buy a Cai. Opening tomorrow 6 30 p. M North Carolina s Ultra modern theatre and with the opening a new Era in entertainment dawns in 10 opening attraction a cargo of rhythm Romance Melody and laughter no seats reserved regular admission prices it \ Uga i n hoi la 12 13-2 00 p. Iii. All seats 25c 2 00 to to i 30c 0 00 to 10 00 40c i liken 10c mat a and night St Louis blues c the event will be in keeping with the importance of this splendid Community institution. We guarantee a new experience in Comfort convenience and restful Ness to enhance your enjoyment of the Choice of the world s finest screen entertainment. A Paramour. It Fura Dom Lamour a Lloyd Nolan uti Chuah a Jerdan Cowin Willian aunut a ust Parker a Maline a divan Cliff Najarro the King s men a Watt Maine jus tax and More Schubert s unfinished symphony by philharmonic orchestra of la. S. A. Popeye c Artoon Quot Ops is right Quot news even to special dedication exercises at 9 00 p. M. The theatre is a vital Force in civic life proving More than just a thing of Beauty. A restful Haven for Leisure hours drawing together Young and old. The Center s coining attractions in Jeanette Macdonald Nelson Eddy a sweethearts Quot starts thursday Tyrone Power Henry Fonda Nancy Kelly a in a Jesse James Quot Louis Hayward Tom Brown its screen promotes education starts trends sets styles advances Art and teaches right from wrong. It mirrors the events and history of a wide wide world. We believe that in the new Center you will find to fax kind of a theatre. In 46 Duke of West Point Quot Clark Gable Norma Shearer a in a idiots Delight Quot Loretta Young Richard Greene a Kentucky Quot

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