European Stars And Stripes Newspaper Archives Oct 8 1967, Page 10

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European Stars and Stripes (Newspaper) - October 8, 1967, Darmstadt, HesseBy Sid Schapiro is new York Bureau to blondes Havel this burning question popularized As a hair tint commercial was the subject of an hour Long spoof on a Tele vision network. For girl watching this to be a Dazzler As blondes blondes and More blondes were show Nat the Beach parties expensive salons and in very shiny Al Capp served As Nar Rator injecting his incisive Brand of humor. He concedes at the outset that any serious evaluation of blondes i ridiculous. We All know he Points out that blondes Are primarily to be whistled at flirted with joked about and As Fotenas possible since the Abc to show was sponsored by a company which makes bleaches and other hair products for women there were some pre show utterances that it s a so Capp told newsmen. Capp who has been deflating phonies for years in his i l Abner comic strip declared it comes up with a valid interesting study. I saw the film before j did the Nar ration and i Promise you if i thought this was one Long commercial i d have gone Home he said. If not an out and out promotion did the program contain a built in subliminal pitch i m not so sure Capp said. The program does t say blondes have More fun. It shows that blondes attract More attention. But the Odds Are three to on against them getting according to a program poll of 60members of the Sigma Chi fraternity at Urcla seven out of 10 prefer to Datea blonde but almost the same percent age choose a Brunette for the marriage bit. In one Experiment it was noted the boys had to choose a Date from a blonde a redhead and a Brunette. They picked the blonde. Actually she was the same girl wearing different offered this explanation the blonde looked like action like some body who d be great to have at a party. But these same Fellows said a Brunette would be their Ideal As a homemaker and the Mother of their pausing a moment during the interview he observed if i were girl in the 18-22 age bracket i d think about this. If i were a stockholder inthe sponsor s company i d Daisy Mae the shapely heroine of App s i l Abner has to be a blonde the cartoonist said because she had to Foge 10 � 1967 by news Syndicate co. Inc world rights reserved represent two aspects of the american girl that Are considered most desirable. She had to represent frivolity an certainly the blonde is Gayer than the non blonde. Blonde Ness also represent purity which is the most maddening combination in a Well stacked 1 see it this is the most Ideal american pointed out that Golden Fetoai girls traditionally were symbols of purity until Jean Harlow made Ner big splash in the she came on the scene Tike movie Vampire was always a a Matte Capp commented. And up to tote. Time of Harlow bleached blonde was a derogatory term. Now clearly Harrow s hair was never coloured by nature Ftp the was a smash. Harlow changed the whole attitude of the Community. Here was a clearly manufactured blonde who was a sex menace. Then along came the Marilyn Monroe and the Jayne bleached blonde is no longer a bad thing to say. Being blonde by Choice has a very instinctively understood Mes Sage. It tells a Guy i m a Little jazzier a Little More available than a girl who in t blonde and he added with a Grin we respond to the in its commentary on the country Sfair haired girls the to Snow explored the attitudes of the american Public Analysed the historic background of the blonde mystique and interviewed such authorities As author Anita Loos who wrote gentlemen prefer blondes psychologist Joyce Brothers Betty Frie Dan author of the feminine mystique Marya Mamie noted lecturer and so Cial commentator and Nina Blanchard director of a prominent Hollywood Model appropriate attention was Given to the estimate that Many millions Are spent annually by girls to Dye their dark tresses most irritating thing about blondes is that they Don t do anything miss Loos commented. I think that s the Basic Quality in blondes. They Don to anything and it s very comforting to gentlemen to be with blondes who Don to anything. Blondes have an attitude of careless Ness an unthought Ful sort of Light temperament that makes people especially gentlemen feel easy i their pres Don t have the same feeling of fighting their Way that Brunette do. Blondes get further because they Don t have to know too much. They get there on their in his epilogue to the program do blondes have More fun narrator Capp says our answer is unhesitating unequivocal and irrevocable. Yes without a doubt blondes do have More fun. Now the Only question that re Mains is More fun than what " Jean Harlow changed the whole attitude of the the stars and stripes Marilyn. Blondes have an attitude of we All know blondes Are to be whistled at flirted with joked Abou cuddled says philosopher Capp. Sunday october 8, 1967

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