Page 34 of 28 Nov 1957 Issue of Daily Review in Hayward, California

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Daily Review (Newspaper) - November 28, 1957, Hayward, California It Ltd sails to Tritt 1957 new store completed by Milens Milens credit jewellers one offer units., thus All. Milens stores the East Bay s re can Otter our customers parallel Tail engg Prises. Bring to a Climax services and Milens More thana year of work with of to Weir new store lame brands at 398 Foo Thul blvd., at the Corner Lei own throughout the East Bay of Russell st., in Hayward. As jewelry department stores this is their third unit in the the Milens units feature All the East Bay. Well known nationally advertised the new Milons Hayward repro name brands of Diamond rings setting an investment that totals watches. Silverware jewelry per More than is the second Sonal accessories arid a variety of and homewards that Are Avail Able in the Western hemisphere and from abroad. 1 departments at Milens Hayward include electrical , a Louis a. Milens president of the Dios phonographs Luggage still Milens store outside of Oakland. The first addition t o the Chain was opened in Richmond two years ago and other units Are planned for the East Bay in the near future. Firm bearing his name founded this Enterprise Back in 1934 when he opened Milens Oakland with six employees. Since then this original store has expanded seven times in area and the firm has grown to such size that 172 employees Are associated with him. It is indeed a pleasure and. I might say a Challenge to open this new store in said Mil ens we already serve so Many customers in this area that we Felt it Only fitting and proper to open our next new store Here. In fact we have been seeking the right location and negotiating for the one chosen for More than years Ever since our decision to bring Milens stores closer to our patrons in this huge rapidly grow ing two county area. When you con Sider that we have Cus and movie typewriters dinnerware and homeward gifts. In addition of course there Are watch and jewelry repair departments completely staffed with competent Union craftsmen for immediate local service. Each department is staffed with competent trained personnel who know their wares thoroughly and can ably assist in any selection be it a three Carat Diamond ring priced above or a Silver and Crystal Salt and Pepper set at 51.99.1 opening sex considerate easy to pay credit terms which Milens jewellers Fea Ture Are on an individual basis Vith every customer by an experienced credit manager and staff of assistants who Are Spe Cillay trained in this Milens policy of consideration and understanding. The opening of the new Milens towers on our books you can in Hayward is set for this coming Fri Day morning at 9 a.m., and the. Der stand that we feel a real Obliga Tion to make their shopping As easy and convenient As the president of Milens added the store in Hayward will be managed As an Independent and separate operation. Manager named saturday from 9 too on sunday it will be a Complete self con from 10 to 5, and next monday pertained business with stocks As am ple and adequate and diversified As our downtown Oakland he continued. The manager of our new Hay Ward unit is Lester Selan who has been a resident of Hayward for Many years and who has been associated with our firm continuously for 19 years except for. His service during War ii. His last duty was that of managing our Richmond Selan has Complete authority and purchasing control to maintain our Hayward store As an Independent establishment with All the variety and breadth of. Merchan Dise selection available in our oth packing. From 9 a a. To 9 . Store will remain open until 9 . Milens Are making this occasion a four Day Celebration with special values free gifts to visitors and at Tractive . The. Special Holiday decor All dressed up for Christmas Milens credit jewellers new Hayward s Turc will Greet its first customers Friday. Displaying the latest and the electrically run wrist watch by Hamilton in keeping with and Ever increasing modern Hamilton watch co. Has sought a surer simpler and More accurate method of powering. A watch. Now Hamilton has perfected it electric Power. Until now., All wrist watches have depended upon a mainspring for Power. Since the first watch was wound nearly 500 years ago the mainspring has been the ancestor of All time keeping devices and until now Little change had been made on this Basic principle. After Many years of endless re search and constant testing. Ham Ilton has substituted electricity which supplies constant unfailing Power in place the lowly main Spring. A miniature Power Plant with a tiny motor now runs that Friday opening Mulens jewellers store a Vriens credit jewellers of Oak open their new store. Here this addition to the Hayward re tailing Community is housed in a sparkling Ultra modern Block Long building just completed by Trie famed Benjamin h. Swig enterprises. Located on the Corner of foothill blvd., and Russell Way the Milens Branch will con Tain More than 6000 Square feet of sales and office space. Overall the new million Struc electric watch Curacy. With incredible a traditional in gifts and jewelry the store is located on foothill blvd. At Russell wire five times finer than human hair an Energy cell the size i of a Small shirt Button and tiny that has a bearing on the Comfort and efficiency of our store per Sonel. These efforts we consider Well Worth while by removing necessary strains annoyances of pressures from our store Selling staff and office staff we can in crease their efficiency and pre serve their changeling the exclusively better service and assistance to our customers. These considerations led to the installation of 100 per cent Day Ture occupies a total area in Cess of Square feet. Warnecks associates of Way on the Hayward strip. Magnets of a special Platinum Al addition to the expect o r a Loy now Combine to Maks the elec Light lighting system throughout m the store and 100 per cent Auto _ temperature control with Francisco Are the architects air conditioning designers while construction was these same handled by Haas Haynie Gen-1 controlled the store layout and the eral contractors of san Francisco. Design for the various built oxbridge Wall cases and Reserve St oct architects and contractors had to overcome. Many problems Dur ing construction since part of the building it was1 discovered would have to lie directly Over an old Oriental beginning Trie watch a truly modern Miracle of the electronic age. First diamonds came from Asia for 2000 years the world s Dia Ponds came from the Orient. This most famous of the world s stones traces its beginning in laces diadem and other Decora Tio is which the Queen could Wear jewel of brides from the 15th Cen Tury on. The ancients called it the at will remained state property. As the growth of Lan s history from sometime the Power and wealth of the tween 800 and 600 . Old Royal courts among the people during that period Diamond has spread the love and own put the. Aid of in became an Industry in India Reship of the most Brilliant of ally the betrothal ring the Diamond is mentioned As the s Unstone because of its Brilliant flashes of Light. Like the passion of love it sent Forth a flame with with its Shim Concrete de retaining Walls there was constructed what is virtually abridge Over Julie Creek in order t o allow for simplicity in watch design and construction provides a finer de Gree of accuracy. And the watch never needs winding. In fact there Are no winding parts. An electric watch will time wherever you place it in any position or Angle whether on your wrist or Oil Sheldon Milens executive As Lowed Asia yielded monds known including the Koh i diamonds Are the average citizens cause it was once believed that the free gift wrap at Milens stores especially Welcome to any Noor the russian Orloff the Hope of democratic America. Yet at tie Jena Amoris or vein of love ran ind other famous stones. At first same time because of. The match a from this Finger directly to the the gems were used mainly in Royal and religious regalia. Ceremonial swords chains of office scepter land cups for the Coronation of less fire of its Beauty the Diamond heart. It is a Symbol rather than a still r e m a i n s the richest prize style and is mounted in prongs of j Jbangs were jewelled with diamonds. Milon s free gift wrap ser about the lath Century and court ladies in Europe among the jewels of Royalty that is. The Royalty still left and known by that name. Actually the r Royalty and sometimes now in the Price of a Diamond is mined by its Carat weight its extra charges for interest brilliance color and credit. Cd. In t Drill dance Puiul

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