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Cumberland News Newspaper Archives May 15 1986, Page 4

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Cumberland News (Newspaper) - May 15, 1986, Cumberland, Maryland 4 Cumberland Timet Newt. Cumberland md., thursday May 15,1986 Pitfalls Are Many when trying to Market games by Harihar Krishnan up business writer Dallas up a after being a hooked on to games for nearly 20 years j. Stephen peek can claim to be an authority on the game Industry which is expected to Gross Over $1.2 billion in sales this year. Besides being a player of every game that became popular in the past two decades peek also produced marketed or designed some 130 new games during this period Only one of those games Ever made it big in the Market an experience that taught him a marketing lesson he now imparts to his clients As big As the game Industry is Only a handful of games Ever make it to the top and not Many of those that do stay there for Long. A Only a very few of the estimated 3,000 new games that will enter the Market this year will survive a a said the 39-year-old peek a director of Yanqui to publications which packages games. Peek recently completed a Book entitled a a Xerox. Quick copy Center is nere Speed 40 copies per minute Quality Brilliant Sharp details reduces enlar6es to 11x17 Price inexpensive competitive a my Mil he and business run wit Usu i everybody commercial prefer to printing company paing 1 109 Cumberland Street. 301 777 0570 a games their making and unlike a new Book or a movie whose Public reception can be gauged in the first few weeks of its release a new game requires a much longer marketing period to determine whether it will succeed peek said. A most of them bomb. I ought to know from my own experience a said peek who rattled off several Brand names that Are still in the stores two years after being introduced while others Are gathering dust in warehouses and basements. A i got hooked on games when i was to years old and i never got off. Producing and marketing games is the thing i do Best. As far As i know i am probably the Only one who produced designed or marketed 130 games. There Are Many companies which have created that Many games but Notan peek said new games Seldom Are unique and it is extremely difficult to sustain popular interest in them. He said a new game should sell at least 50,000 pieces a year for it to be considered successful. A monopoly still Sells some 350,000 pieces a year some 50 years after it was introduced. But games like that done to come into the Market often. Trivial Pursuit is perhaps the greatest Success of this Century with annual sales of More than $400 million. But even with the blockbusters like monopoly trivial Pursuit Uno Dungeon and dragon you will notice they All stayed on the Market for several years before becoming a financial Success. A it is word of Mouth that makes a game a Success. That is Why nobody in this business gets Rich overnight. You also need to make deeper and deeper Market penetration. Each game starts off in a typical game store. It should then Progress to mass merchandise markets like Sears then to Book stores educational institutions and gift peek said 50 percent of All the games Are purchased by those who done to play the games themselves but buy them As gifts for others. A of those who receive these gifts Only 20 percent use it More than once and then it gets put on the shelf. You Are Only looking at 50 percent of the Market for additional peek said the game Market is Only for those who have the time endurance and Faith in their product. He said even a limited test run of a new game can Cost $6,000 or More and can take As Long As four years before it is accepted by the Public. Peek said his advice to those with an idea for a game is to find out if there Are similar games already on the Market and How they Are doing. Next make sure the instructions Are easy to understand because that is what most players want. Then have an objective person play the game and get his or her reaction. Or a better Timeto buy one. Manufactured Homes by Champion Home builders co. Are built better from the inside out. Beginning with floor joists and exterior Wall studs that Are spaced 16 inches apart. That makes for solid construction. In most models we exceed Federal fire safety standards by using fire resistant residential like drywall throughout. Each Home by Champion also features thick fibreglass insulation in the outside Walls and floor plus thick Rock Wool insulation in the roof. Ask your retailer for the impressive a values we also offer extra insulation packages to increase your Homes Energy efficiency. Plus we offer the exclusive weather shield insulation system. The High Quality of our construction is further evident in our ceilings. Many models even feature textured seamless dry Wall ceilings for fire resistance and attractive design. Each Home by Champion also has Many other Quality features inside. Like Fine furniture cabinets in the Kitchen and Bath. Double Well stainless steel sink. Fashionable carpeting in a variety of colors. And name Brand appliances such As a Whirlpool refrigerator and Range. A Broad Range of luxury and convenience options Are also available including a Builtin Whirlpool microwave oven a Whirlpool dishwasher decorative ceiling fans a Wood burning fireplace and Many More. A new Home Purchase is probably the most important investment you will make. Your authorized retailer can Tell you Why you should invest in the Quality construction of a Home by Champion sold under these brands Champion Atlantic and Meadow Creek. # Hampton Home builders co. Built better from the inside Nelson Homes of 422 Mobil Homes Claysburg 3/2 Miles w. Of route 220 n. Indiana on route 422 Claysburg. A Indiana. A 814 239-2751 412 349-5544 Tyi county Homes 422 Mobil Homes route 219 n. I mile e. Of Kittanning Dubois a on route 422 814 371-6035 Kittanning a Blacks Home sales 412 548-5544 old route 22 tvs county Homes i mile w. Of route 66 iv2 Miles Duncansville n. Of route 322 Duncansville. A Shippenville. A 814 696-4088 814 226-6730 lifestyle Homes showcase Homes Wye switches route 220 s. Duncansville a Cresaptown my 814 695-4244 301 729-2511 Luke building project a this architects rendering shows How the approximately $8 million nos. 8 and 9 paper machine building expansion project at Luke will look when completed Center. The present Structure is being extended 200 feet. Work on the project has begun by Carl o. Belt company Cumberland. Completion is set for late in 1987. The Luke Mills new administration building just occupied in May is located in right foreground. The former Devon club now occupied by the engineering department is at right Auto dealers who Catero Uwono to find a better built Home. To women reap dividends Birmingham Mich. Apr the wooden plaques above Kathy Ashton a desk Tell it All. For years Village am jeep Renault heralded its Salesman of the year. But the latest one is unisex sales Leader of the year it says. Car salesmen take a Back seat to Ashton and the dealerships other Saleswoman most of the time these Days reflecting the growing Power of women in the car Market and the Good Fortune of dealers who make special efforts to land women customers. A women who come in Here usually go straight to my desk a said Ashton 26. Henry Ford peddled Model to to women aggressively 60 years ago so catering to women Isnit Reward for Safe return or information leading to return of Paddington male Collie. Very Large Black and White with Tan trim on face. Wearing Black Collar. Lost in Keyser Tri towns area. Call Kauffman a 301-786-4490 new. But the splintering of american families and the growing number of working women have increased their marketplace Power and dealers Are catching on. A Host of new surveys indicate that women who accounted for 15 percent of new car purchases 20 years ago now buy More than 40 percent spending More than $55 billion on new cars in 1985. The influence of women on car purchases by their husbands also is growing. A women have the Money and they re spending it a a said receives award a Sheri Hay Alt daughter of Gilbert b. Alt and Mary f. Alt City has received the academic All american scholar award from the National secondary education Council. The award is judged on academic achievements. She is a student at Washington Middle school. Ashton a sales manager de Dewel. A a you la be surprised How Many women whip out the old Check Book and Call their husbands and Tell them what they just . And foreign automakers who once treated women As second class customers have changed their ways dramatically in recent years holding seminars for salespeople flooding dealerships with videotapes on How to keep women from walking out the door and gearing More advertising toward women. Chrysler corp. Has dispatched a female consumer relations official around the country answering women a questions about cars. American motors corp. Has a travelling task Force pushing the merits of jeep Utility vehicles to women. Race Driver Lyn St. James appears at dealer car clinics for women on behalf of Ford motor co. # women employees at Chrysler and am now critique All prototype vehicles to Point out things women May or May not like. And the Chevrolet division of general motors corp. Has Sleazy Sam an obnoxious Salesman who stars in a sales training film. The message act Sleazy lose business. Dewel 34, works on the premise that few cars Are sold without financing so women who think they can to qualify for a car loan a Are the ones that get my he employs techniques he Learned a few years Back while Selling condominiums next door to a Houston Hospital. Let your fingers do the borrowing. To get a loan from first National these Days All you need is a Good reason and a Telephone. Want Money for a new car pick up the phone. Need an additional room for your Home pick up the phone of you prefer to visit any one of our statewide offices that a Fine too. In addition to reducing the paperwork we be also reduced the time it takes to get you an Call this toll free loan line number now for Quick response to your loan request. 1-800-842-Bank answer to your loan request. First National will heartily agree that Money can to buy everything. But the list of those worthwhile things Money can buy is a Long one. Call or visit us today. You done to have to be a first National customer to borrow from us. But wed sure like to try to make Vou one first National Bank of Maryland Federal Reserve system i of All the things Money can buy see first National for a loan. Opportunity Lender

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