Arcadia Tribune Newspaper Archives Jul 20 1938, Page 4

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Arcadia Tribune (Newspaper) - July 20, 1938, Arcadia, California Tar or Arcadia daily Tribune wed Toja a a amp. To gym j , to i lotion of the Peri advertise meal new l Oik to gel s which Apnoea if j id a it May 8 and 9 ntswspap15 or a cwt a it a 19 19"8 May .flvertisln8 Bureau of kaon Avenue is ��?�1 w of a. A a in i hit a a v v i la it a a to Ltd a it id a Ute. Cust>a5bbpw \ \ j to v. / y a Yvo a t a a i n i 11 4 tit r h la i in % a t # of a Quot x pm i of i v. 4l i Rumor to so our months of nibs of 1937�? ill move Dong la i i a i i i a reason you Sec is this a Orui ions on he titled to a the i urge org Siniza to Ost every a u place where bit mole and 11 up ? i i 44k u w ��"�?�wwo0ry�y a a am a not a a 1�?o is end part in t Nese or s6 is cd. J6ven Quot tin hat a is w�0 s afl0u been our part in these a it it a even Flea �6 i n tis it try advert Leinz wspe.per3 re0ent a Fript amp Sif Nevis ape a m the coup1�. Ave Aone a Ore in a Nacer to of u Bane in column play units to rat 6a, a tue style amp ave s a .nffnjln5 a Rod riot of it pc. Idea Rogers is As much i Yle smart biosphere of advert 7 i cd irs oils go out a Quot 6 fiend a never Jit Juth St. Ltd to hr94t4v\ to object Lesso a a 9 Rogers pee Well known new York retailer of Quality mens apparel is going ahead in spite of the limes Rogers feet a sales volume is up in spite of the limes largely through newspaper advertising. Not through Large ads entirely mind Quot mostly through Small single column space Quot not through sales announcements alone but through Quot generous use of in a it Lional copy Quot not through spasmodic i i i i o 1 of a to f r 11 c Noveis reel f. Rec cd messages read or. Ferns letter. J experience which can be duplicated by misers is a timely object lesson for other retailers for manufacturers of things that retailers sell. There is More business today for those who Many Omer a j d of newspaper advertising. Advertising Iii Jan n news a i a r r publishers association of which the Arcadia daily Tribune is a member

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