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Neenah-Menasha Northwestern (Newspaper) - November 23, 1976, Oshkosh, Wisconsin Mcxv. Nov. 22. 1 976 Northwester More Taste Than Higher -American Institute of Consumer Opinion Extensive taste testing shows Merit delivers flavor of cigarettes having 60% more tar. The bottom line was conclusive: In a series of taste tests conducted for MERIT by the American Institute of Consumer smokers from across the country judged MERIT to have more flavor than five leading low tar cigarette brands. What s really startling of major importance to all smokers is that MERIT has less tar than these five brands. 0 7 mg nicotine av per cigarette by FTC Method Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health. MERIT Less tar. Yet more taste. That's the report on a remarkable new taste process called 'Enriched Flavor A way to pack extra flavor into tobacco without the usual corre- sponding increase in tar. You've been smoking" low tar, good taste" claims long enough. Now smoke the cigarette. MERIT. Unprecedented smoking pleasure at only 9 mg. tar. MERITand MERIT MENTHOL MERIT KWSPAPLRl
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