Tuesday, December 5, 1972

Madison Capital Times

Location: Madison, Wisconsin

Page: 9

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Text Content of Page 9 of Madison Capital Times on Tuesday, December 5, 1972

Madison Capital Times (Newspaper) - December 5, 1972, Madison, Wisconsin THE CAPITAL TIMES Tuesday Dec 5 9 Holiday Inn Has Something For Everyone A Night This is part of a 1400 a day luxury spite In a suburban Washington Holiday Inn mo tel The three bedroom four bath snlfe has everything but paying guests only sightseers It features a circular bed with drinks on tap from the headboard AP Wirephoto WASHINGTON Holiday Inn with rooms for the masses offers something a little different for travelers near here A suite with everything from servants quarters to scotch and martinis on tap The threebedroom four bath suite has everything in fact but paying guests The operators of the inn in suburban Gaithersburg Md arent unduly distressed that no oil sheik has yet trod the oriental rug or that no international financier has ever propped his impeccably shod feet on the desk This sweetest of suites has been a publicity gold mine from its circular bed to its Olympicsized Roman bath Its definitely helped our business says innkeeper William Dunmore noting par ticularly the luncheon trade Sightseers sometimes number 40 a day he says They are told that limousine and 24hour maid service arc included in the price and all food and drink of course Theres also the cedarlined sauna the boardroom complete with decanter of brandy and the Chippendale furniture All in all theres a lot of floor space and about tied up in furnishings and appoint ments says Dunmore There have been some nib bles on rental but no bites Dunmore says he received some offers for New Years Eve I was afraid theyd tear It up so I didnt rent it to them The suite was the brainchild of Norman Groh Norfolk Va businessman and holder of a number of Holiday Inn franchises He does something like this every once and a while says Dunmore I thought it would make a nice apartment for the manager says manager Dun more He didnt buy that for a minute Dunmore says the price of the suite probably will come down after the first of the year after the furor dies down In the meantime other rooms at the Inn start at Public Interest Researchers Lower Boom On Ads Claims For Color TV WASHINGTON UPI Over half of 59 advertising claims for color television sets fare not substantiated a Georgetown University Law School public interest group said in a report issued today The report by the George town University Law Centers Institute For Public Interest presentation analyzes nine volumes of data compiled by the Federal Trade Commission in late 1971 after the Commis sion asked 10 manufacturers and two large retailers to sub mit material backing the 59 ads Nineteen ads were judged to be unsubstantiated because they drew misleading com parisons were exaggerated or made unsubstantiated claims of superiority Thirteen other claims were held to be unsub stantiated because the manufacturers submitted in sufficient or Irrelevant data Of the 18 substantiated ads BPEBSQSA Installation The Madison Chapter of SPEBSQSA will install its of ficers for 1973 at its Christmas party Dec IB in Rennebohms commissary on Badger Lane The officers are Richard Bluesing president Emerson Black administrative vice president Steve Schlough program vice president Paul McWilliams secretary Gary Nielsen treasurer James McNall immediate past president and Kent McDonald and Joe Hipp additional board members the institute reported thatonly 4 were claims for characteris tics unique to the set advertised the rest were for features which were more or less stan dard for sets of similar quality The manufacturers dis avowed nine advertise ments saying they had been prepared by retailers The report which was print ed by the consumer subcom mittee of the Senate Commerce Committee was written with the assistance of George Peter a research engineer at Corn well University in Ithaca NY For the past 10 years Peter has been in charge of the Radio Astronomy Observatory at Cornells Center for Radio Physics and Space Research From 1952 to 1968 he owned and operated a television sales and service business in Ithaca Any one who has yoyoed from seat to set adjusting away purple skin and green sky knows how frustrating color fine tuning can be the report said All manufacturers are anx ious to develop the perfect automatic color tuning device but no one has been able to achieve it as yet in the meantime many manufac turers have done the next best thing exaggerate the present capability of the tuning devices In a letter to Robert Pitofsky director of the FTCs Bureau Of Consumer Protection dated Nov 27 Victor Kramer direc tor of the Institute urged the FTC to take appropriate ac tion against those advertisers whose claims violate Section 5 of the Federal Trade Commis sion Act It was at Pitofskys suggestion that the Institute undertook its private study last May However Kramer told a news conference I will not consider going to court to get the FTC to do its job Of the 32 unsubstantiated claims eleven were made by Sears Rtebuck five each by Zenith and PhilcsFord three each by the Radio Corporation of America RCA and Maganavox two by General Electric and one each by Admiral Montgomery Ward and Sylvania Of the 14 substantiated but not unique claims four were made by Sears Roebuck three by Motorola two each by Mag navox and RCA and one each by GE Montgomery Ward and Zenith Of the four substantiated and unique claims three were made by RCA and one by Sony Of the nine disavowed ads four each were made by Magnavox and RCA and one by Matsushi ta Wisconsinyou certainly know howto enjoy a holiday Leave the snifters and civilized sipping to Lemonlime soda Plain old seltzer Or even all bv people Wisconsin know J other people Wisconsin people know Fine Brandy means a lot more than that Especially during the Holidays So go ahead Wisconsin Keep enjoying the convivial one J Bavet With ginger ale its delicious lonesome ontherocks Also keep enjoying Bavets rather convivial a positive boon around giftgiving time And have a Happy As if you had to be told Because Wisconsin knows better MANY BLANC AND COMPAXVNEWVORK NY EIGHTY PROOF BUDGET WAVE Rundells 307 W Johnson 2555197 AND COFFEE SHOPS EARLY BIRD BREAKFAST Two Grade A Eggs Buttered Toast and Jelly lOLIDAY SHOPPERS SPECIA L ROAST TURKEY DINNER k AltlUTrhFi9itil Stnti HO to Hoi Kind Heal fit Northwest The great way to Florida Beginning December 13 Northwestwill have more great flights to Florida Take a magnificent 747 to Miami or Pete youll enjoy the extra allaround comfort The ceilings are over eight feet high the cabin afes are as wide as in most restaurants In First Class a spiral staircase leads to a plush redcarpeted lounge And all the seats are so constable they make time fly wunye an Jn pm fll9ht we direct series to Pete And on every flight youll enjoy our great Regal Imperial Service JTU can enjoy Roricla even morQ by joining one of Northwests Disnev World Tours or a sundrenched Caribbean cruise y Come on along on Northwest great way to great places For details and reservations call a travel agent or Northwest Orient 2556711 To Miami am 747 via Chicago Opm via Chicago pm via Chicago To Pete am 747 via Chicago pm via Milwaukee pm Current schedule changes 10 at ova December 13 To Ft Lauderdale am via Chicago via Chicago pm via Chicago FLY NORTHWEST ORIENT kls Great way to great places