New Braunfels Herald Zeitung, May 5, 1994, Page 8

Publication: New Braunfels Herald Zeitung May 5, 1994

New Braunfels Herald Zeitung (Newspaper) - May 5, 1994, New Braunfels, Texas man discovers ono ll in Her Front Yard Finds hundreds of basineases on doorstep Local reaident Gladys Whiriee re-veakd on Mooday that the city's largest shopping mall is right at her fa*!‘ Every business in town, even biigiift hi tows is right here,” sh* proudly proclaimed while hold-ii* a copy of the local newspaper. have to get in the car to go shoppe* anymore!” Mrs. Whiriee nflwbd “I read the newspaper, so I don't waste gas and my time driving*! over town looking for the best bargains or finding what I need.” She said all her neighbors did the same, and considered the newspaper the best shopping mall in town. The Newspaper Advertising Bureau indicates most people agree with Mrs. Whiffet, confirming ft out of IO shoppers find it easier to compare prices in the newspaper. Mrs. Whiriee was later heard to comment "Without the paper, I wouldn't know where to get the best buy. I can't imagine shopping anywhere else.” A recent Consumer Oma Service report disclosed that the Whiriee woman was typical, with IO times more people choosing the newspaper over radio or television for '‘Best Buy” shopping tn-frvmatkm. The report also revealed that almost 60% of shoppers decide where to shop from the newspaper, and 82% say newspapers allow them the best comparison of goods and prices. "It's the smart thing to do,” Whir-lee said. "Why even my boss shops the paper. And he’s wealthy.” Mrs. Wbman confesses she would rattier shop close to home with newspaper "Ifound I could save ^    m time, and even more    § money, by making my    I shopping decisions    ( at home with my    I newspaper.”    rn Whiriee is employed by Clyde Perkins, a noted local philanthropist and businessman. When confronted with the fact that newspaper readership increases as income increases, Mrs. Whiriee replied, ‘‘About all Perkins does is read the paper. That must be why the rich get richer.” Perkins was unavailable for comment.7°7 LANDA 1X78130 ;

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Publication: New Braunfels Herald Zeitung

Location: New Braunfels, Texas

Issue Date: May 5, 1994

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