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New Braunfels Herald-Zeitung (Newspaper) - May 5, 1994, New Braunfels, Texas Lifestyles HefaldZeltuna 4Jtt Founders of Downtown The founders of the Downtowft Association were honored at a special lunch meeting held at Tree Tops Restaurant on Tuesday April 5 Plaques were awarded to founding members Gene Chollett Henne Kermit Krause Hilmar Tschoepe Merritt F Schumann Hel muth Salgc Goerge Goepf Judge Robert T Pfeuffer Paul Btimer Joe Faust Wallace John son and Louis and Russell Vollbrecht Even though this group of founders had begun gathering informally for quite some time prior to their first official meeting the first recorded minutes of what was then called the Downtown Merchants Association were taken on April 24 1967 at a meeting held at the Chamber of Commerce The first elected offi cers were Paul Bruner chairman Sid Shipley vice chairman Roy Allen secretary and Wal lace Johnson treasurer Still very active in the association today are founders Gene Chollett of Cholletts Mens Ladies Fashions Helmuth Salge of Salges Sewing Machine Repair George Goepf of Goepf Jewelers and Wallace Johnson of Johnson When asked how the Downtown Association has changed over the past 27 years Chollett explained that when the organization was first formed its two main goals were to promote business for its 25 original members and improve the downtown parking situation The first members i were very protective of the Downtown Merchants Association There were strict boundaries drawn and if you were outside of the area you could not be a Chol lett explained Things are quite different now Its current list of 100 members includes retail merchants not only outside as well as inside the downtown area but anyone interested in the viability of the downtown area and the beautification that goes on amongst Chollett continues In Founders of the Downtown Association Wallace Johnson Helmuth Salge Gene Chollett Merritt Schumann Louis Vollbrecht and George Goepf 1973 we amended the bylaws to call us the the meter so the owner wouldnt have an unhap Downtown Association because of all the prop py customer on his hands In 1974 offstreet erty owners and other professionals who want parking as we know it today was made a real ed to join such as bankers attorneys doctors ity when the association negotiated with the retirees and any other i Johnson Brauntex Theatre whose parking lot was used believes that this interest has helped to keep only in the evening when movies were shown our downtown from dying as other towns have This arrangement is still in effect today A special place in the hearts of Goepf John The founders recall the challenges of the son Salge and Chollett are the Christmas lights parking situation downtown especially when which every year turn Main Plaza and the the parking meters existed It was the days downtown area into a sparkling wonderland when a penny bought you 12 mi nutes of park Chollett recalls that in 1968 the newly formed ing and a nickel bought an hour Every time Downtown Merchants Association possessed there was a problem with one of the meters the about worth of Christmas lights which cars owner would inevitably go into the near they sold to Wurstfest Wurstfest was in need of est store and take their frustration out on the pro decorative lights for Wursthalle This prietor The founders even recall a friendly policeman who when seeing that a meter was near its limit would go into the nearest store get a penny from the proprietor and slip it into served as the beginning funds for the Down town Merchants Associations Christmas Light Committee formed in August 1969 and chaired by Johnson Johnsons committee soon dis covered how expensive an outdoor lighting project could be But the they needed was soori raised 41n Johnson we actually raised arid used the extra to decorate the Band Stand Helmuth Salge remembers trie founders had their own way of notifying each other if they quickly needed to get die word out about some thing Called the hot the proprietors would immediately notify each other by phone of any problems such as bogus bills or if a shoplifter had been spotted We caught one shoplifter through out hot recalls Salge and when police seWched their car they found a lot of stolen clothing from a San Mar cos Downtown businessmen have seen vast changes in the area during the past 2030 years Cholletts opened in 1962 and Gene Chollett said in those days all you had to do was open your doors and people would come All the New Braunfels businesses were concentrated in downtown and people would come in from out of town to shop Also there used to be a time when people wouldnt take a cent out of town in order to keep their tax money local to do good things for New explains Chollett But you dont see quite so much of that anymore with New Braunfels becoming a type of bedroom city to San Antonio A lot of New Braunfelsers make their living in San Antonio and thats where they shop The pies the same size it used to be but there are so many more slices to choose Salge points out a change in the type of retail shops downtown Downtown used to be all retail stores of necessity such as grocery stores and clothing The Gibsons opened Landa Plaza was built and much of downtown emp tied Thats when we downtown merchants knew we had to get organized and form an organization to promote ourselves as a FARM AND RANCH available on how to freezebrand horses By JOE G TAYLOR County Extension Agent A publication on how to freeze brand horses is now available from the Texas Agricultural Extension Service There are four reasons why horse owners should identify their animals said Dr Doug Householder Extension horse specialist Identification allows easier man agement of large groups of similar horses acts as a theft deterrent dis courages fraudulent practices with reg istration or health papers and enables hotse owners to personalize their hors es There are several identification meth ods available including natural mark ings such a color manmade marks such as fire and freeze branding and a new method where electronic chips are placed in horses necks There are advantages and disad vantages to all House holder said Theres no ideal tech However in the past few years freeze cryogenic branding has become extremely popular because it is safe economical and simple to do It can be done on horses of any age appears to be relatively painless and does not scar or damage the horses hide The skin of a horse contains mil lions of hairs that make up the horses coat Each hair shaft has a mentproducing follicle and a growth follicle below the skin Householder said When the intensely cold iron used in freeze branding is placed on the skin for the correct time and at the correct pressure it destroys the color follicles at the brand site so they no longer pro duce pigment However the hair still continues to grow and appears white If a freeze branding iron is left on longer both the color and hair folli cles are destroyed and a bald brand is produced On a lightcolored horse this bald band shows up better than a white brand Horse owners may purchase the equipment and brand their own horses or hire veterinarians or freezebranding technicians to perform this service he said The freezebranding publication addresses the common questions or concerns about the process the type the metal and design of the brand head that is needed and the procedures reed ed to get the best brand It also contains information on brand registration and paperwork To order the publication ask for Freeze Branding publicaj tion number L5084 from county Extension Author to sign books at New Braunfels stop Bestselling romance author Brenda Hiatt daughter of New Braunfels res idents Geneva and Bill Detty will be visiting to autograph copies of her newest paperback release Bridge Over Published by Harlequin Superromance this book is a time and travel romance with a twist a modern day woman trades places with a woman from the early 1800s and each must adjust to a new time a new cul a new love As one reviewer said its like two books for the price of Brenda will be signing books and meeting with her fans at the New Braunfels WalMart from 1 until 3 on Saturday May 7 This will be an excellent opportunity to pick up a special Mothers Day gift at a very reasonable price Bridge Over Time has been hailed by the reviewers This is one of the best time travel romances that has been written in Affaire de The only disappointment is when it ends you wish it could have gone on book cries for a sequel GEnie RomEx Twice the Brenda Hiatt adventure twice the fun and twice the NW Houston Dont miss it Ms Hiatt has garnered a loyal fol lowing with five previous books all Regency romances from Harlequin Her first Hiatt titled March sold over copies and was nominated by Romantic Times magazine as Best First Regency Lord Dearborns Des tiny February 1993 received a five star review from Affaire de Coeur mag azine and Daring Deception July 1993 landed on the Waldenbooks Series Bestseller list and received Gold Five Stars from Heartland Cri tiques In August she will have anoth er Regency published as half of a special twoinone Harlequin release Regency Brenda attended Texas Uni versity from 1979 to 1981 in pursuit of a masters degree in wildlife science While there she met her husband Kei th a former member of the Corps of Cadets As an Army wife Brenda accompanied him from Texas to Hawaii and back Currently they and their two daughters live in the Houston area where Keith is finishing his sec ond year of law school at the Univer sity of Houston Brenda visits New Braunfels often Her parents have lived here for more than a dozen years and she also has an aunt Mrs Theresa Hamm in the area Starlight Gala Td Cablevlslon of Central Texas Is helping the Comal County Unit of the American Cancer Society by donating a percentage of Its Installation fees for the month of February to volunteers planning the 1994 Summer Starlight Gala The Gala Is the major fund raising event for the local unit of the Cancer Society This year It Is set for June 10 at the Civic Center Shown here pre senting the check to Laurie Tleman chairman of the Gala Planning Committee Is BUI Wlteox and Kymberly Neuse right from TCI Cablevlslon All funds raised by the event stay In Comal County to help local programs and patients For Information call 6295717 Vacation Celebration New Braunfels Merchant interested in increasing your traffic 25 to 35 within 35 days The New Braunfels Herald welcomes once again the successful vacation celebration promotion for your business Package includes 4 full page color ads identifying your business as a vacation celebration location to register for the free vacation Plus photo of winners in paper 2 vacations to the following destinations valued at to 1 6 x 2 banner for your entry way 1 ballot box with header 1 full color window display 2 x 3 2 table toppers 4 vacation celebration buttons for employees Orlando Florida Branson Missouri New Orleans Lousiana Las Vegas Nevada 595 00 LET THIS PROMOTION WORK FOR YOU Extra packages available for CALL NOW 6259144 to speak with your representative He sees downtown filling up and coming baclX now in a different way Antique stores and arts and crafts shops have opened which are good 5 tot tourism And in some ways he sees the downtown area beginning to revert back to years past with the Main Street Project encour aging second story living quarters above the shops I Wallace Johnson says that I am beginning to see more and more people coming into my store and saying Id rather shop in New Braun kinda like it was back in the 50s and 60s I think the outlook of our downtown i future is J Chollett believes that customers like coming into a store and being called by their something the big cities cant offer And all the i founders are in agreement that personal cus5 tomer service is of utmost importance to a shopper Small independent service busi nesses are coming back says Salge The service industry is picking up J because quality items arent thrown out they are George Goepf whose father began his busi ness in 1925 has been located downtown ever since then and says hes there to stay town is a good place to be Its a good shopping environment and there are a lot of good people says Goepf He believes the strength 5 the Downtown Association offers has helped to i keep downtown viable especially with all the new young members we have in our organiJ Johnson believes the best thing the J Downtown Association has to offer is the cohej siveness of everybody working together professionals business people volunteers Our members are not interested in improving just the downtown but the entire community There is now a cohesiveness to bring New Braunfels back on the map as a whole instead of each of our own little individual i
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