Tuesday, October 29, 1991

New Braunfels Herald Zeitung

Location: New Braunfels, Texas

Page: 5

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Text Content of Page 5 of New Braunfels Herald Zeitung on Tuesday, October 29, 1991

New Braunfels Herald-Zeitung (Newspaper) - October 29, 1991, New Braunfels, Texas New Texas October 1991 5 SUCCESS STORIES A LOOK AT SUCCESSFUL BUSINESSES IN NEW BRAUNFELS AND COMAL COUNTY Vision and risktaking part of Bluebonnets strategy ly DAVID And then he went a steo M By DAVID EOnOT MM rUMSMf The Bluebormet FordLincoln Mercury dealenhlp in New Braun fell ii lucceti story not only but the state The dealership has been honored for the put two consecutive years at a member of Ford Motor preitiftoui Top 100 That honor meani that Bluebon net ii one of the giant automakers top 100 dealerships nationally in both talei volume and in cuitomer latiifaction Bluebonnet President Gary Kah lig came to the dealership as its general sales manager in Septem ber of In the year before his the dealership sold new and used cars and In 1988 and 1989 Blue bonnet sold more retail Ford trucks than any other dealer in the And last year more than cars and trucks were sold by the New Braunfels Ford We have a good sales force and we aggressively advertise and mer says Theres strategy Ford Motor allocates vehi cles to its dealers on the basis of past The more vehicles a dealer has sold in past the more he is allotted in the current But a dealer can pass on allo cated When he came to New Braun Kahlig immediately set about buying up the allocated vehicles passed by other In Kahlig the local dealership bought more than 200 Ford trucks passed by other And then he stuck his neck out by investing a lot of money in aggressive advertising and by sell ing the vehicles at significantly lower profit margins than other dealers found Sometimes well do a deal even if we dont make any money just because we want die Kahlig explained last The strategy Today Bluebonnets inventory is even by many dealers in major metropolitan That permits heavy volume sales and that heavy volume permits excellent pricing of Bluebonnet But there was more to Kahligs he decided that his special ty was going to be Ford Fscriei pickup And then he went a step We specialized in buying trucks that appealed to the average A lot of dealerships will carry inventory thats but its not And here Don who coor dinates advertising and public rela tions for the New Braunfels dealer ship steps into the The bottom Belken is that Bluebonnets success Is due to Gary Kahligs vision and risk Ana that success has fostered ever greater Today Bluebonnets specializa tion includes not only Fords sales leading but also other members of the Ford truck lines Aerostar Ranger Explorers and conversion As this is Bluebonnets inventory includes more than 100 conversion Thats the largest inventory in the Kahlig points More than 35 percent of all trucks sold in the New Braunfels area are sold by But just as 3540 percent of all Ford trucks sold in the San Antonio market ore sold by Bluebonnet now encompasses seven separate facilities in New including the citys largest body its largest vol ume service which is staffed by 18 trained technicians and three service and a facility on 135 that Kahlig sub contracted all by himself in between selling The dealer ships make ready facility now located on Walnut Kahlig probably will soon be replaced by a new facility located nearer the Seguin Avenue All of that brings a lot of people to New Braunfels from otheTCom people who generally are here for at least one meal and who shop at other New Braunfels stores and shops while they are Bluebonnet employs 130 people and meets an annual payroll of Gary the man around whom all of this makes his home in Gruene with his wife and 3yearold who is a stu dent at Peter Paul Catholic He is a native of San Antonio and graduated from Antonian High School In 1973 before going on to earn his bachelors degree in busi ness administration from the Uni versity of Texas at Austin in After he left Kahlig worked as a freight salesman for five years for a San Antonio area common carrier Then he joined a major Ford staying there for slightly more than two years and moving during thaTUme from Salesman to sales manager then to vehicle direc tor for the dealers Hyundai He was the top salesman within the dealerships organization for 18 out of his 19 months selling 25 cars in his first a feat almost unheard of within the Some would call Kahlig a work He is at the dealership by every day and seldom does he leave before 8 But he still finds time to hunt and to play Canyon Lake aboard the 21foot Chris Craft boat he won about a year ago for selling Gary president of has used vlilon and rltk taking to make the New Braunfelebaeed motor company a In 1988 and 1989 Bluebonnet sold more retail Ford trucks than any other dealer In the Kurt Is the dealerships general sales Photos by David Sullens Novel Ehrhardt la Bluebonnete service In the he gives a customer the keys to one of the Bluebonnet Body Shop manager Bo Qoodsori is pictured with one of the shops service cars owned by the dealership for use by service EDITORS NOTE Success Storlet la an advertorial feature stories about successful buslneaiM which sponsored In part by the businesses Success Stories will appear In the New Braunfela HeraldZeltung through Successful New Braunfela and area businesses which will be featured In the series Include BECKER MOTOR COMPANY 647 South Seguln New Braunfela 6253463 BLUEBONNET MOTORS 315 Seguln New Braunfela 6268011 CENTURY 21 NORRIS 604 Seguln New Braunfeli 6258061 DON MAXWELL CHEVROLET 386 San Antonio New Brnunfelt 6253451 HOFFMANN AGENCIES 447 Seguln New Braunfflt 6257502 KRAFT MOBILETEL 670 Seguln New Braunfeli 6207466 KRUEQER MAZDA South IH35 New Brnunfela 6201188 LAFARGE Solms Wald Roads Box 311507 New Braunfels 6257338 MILT FERGUSON MOTOR 699 San Antonio New Braunfela 6262361 MINNESOTA MUTUAL LIFE INSURANCE 1000 Walnut New Braunfelt 9262368 TXI CEMENT COMPANY 8 Box 108 New Braunfels Excellence through team

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