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New Braunfels Herald-Zeitung (Newspaper) - October 8, 1991, New Braunfels, Texas New Texas October 1991 Page 5 SUCCESS STORIES A LOOK AT SUCCESSFUL BUSINESSES IN NEW BRAUNFELS AND COMAL COUNTY Becker Motor Is owned from left In photo at George Beck er and Arno The begun by August Becker In Is served by receptionist Lynn Prelss and office mana ger Gene and title clerk Benola Photos by David Si lens and Annelles Schllckenrleder Becker Motor true local tradition By DAVID SULLENS Editor and Publisher In a time when turnover is a problem so significant that major automakers are holding national press conferences to announce special programs to reward employees who stay with a dealership two or three the four primary technicians at Becker Motor in New Braunfels have been with the firm an average of 30 Norman Hummel joined the dealership in Kermit Jonas joined the dealership in Walter Oehler joined the dealership in And Tom Vasek is described by Arno the dealerships managing as our newest one hes only been with us eight Becker grins when he says knowing how much most dealers would like to be able to say their firms least tenured technician had only been with them eight Lewis who does light technical has been with the dealership since And Becker is quick to tell you that its technicians the people who provide service after a car is sold the key to his dealerships The technicians working on the cars in the back are the key to our he said last because theyre the ones who make the sales for Youve got to take care of your and thats what they Becker is proud of the skill of his They are required to go to school every year to retain their he but we also do a lot of additional training here using videotapes and interactive laser The skill that training and the importance Becker places on taking care of our customers are very visible in the customer satisfaction index issued by Chrysler Motor That which is based on surveys of shows Becker Motor ranked consistently higher than any other dealer within a 50mile radius of New Becker Motor was established in November 1928 as a Chevrolet Arno Beckers grandfather August Becker moved to New Braunfels from Seguin to establish his new He was accompanied in his venture by Louis Arnos In the firm dropped the Chevrolet franchise and chose Dodge and Plymouth to replace During the 1930s Walter Arnos bought into the Becker Motor also handled the DeSoto line for a time in the late 1950s and early 60s after the firm which had been handling DeSotos in New Braunfels The companys first location was on San Antonio It left that site in locating where the Wright Building is but two years later moved to the present location of Dietert Auto As an interesting Joe the Becker employee with the longest joined the firm in He began as a parts sweeper and today is in That location I Arno Becker because that was during my growing up The present dealership was built right at the end of the he About that George Becker became a making the company a threeway In the late Leroy Becker sold his interest to the other partners and in Arno bought into the Georges son Bobby Becker became a partner during the 1980s and is now the firms sales Arnos son Blair is the dealerships parts Like his father before Arno Becker has long been heavily involved in his A member of the McKenna hospital the Wurstfest Association and the New Braunfels Lions Club of which his father was a longtime member he recently completed a threeyear stint as a member of the New Braunfels City the last of those years as He is a member of the Paul Lutheran Church and has served on the church Becker is proud that his firm which employs 37 people is a fullservice offering new and used car complete including a body and leasing and Service and parts from left are Walter Oehler Milton Norman Jose John Blair Faustino Kermit Frank Esplnoza and Jerry The sales includes Don Bilynda Vickie Eddie Kenny Joe Judy Kiostal and Don Employed in the body shop Darrell Rene Paul George Romero Mike Charles Mulkey and Manuel Olivares EDITORS NOTE Success Stores Is an feature stories about successful businesses which are sponsored In part by the businesses Success Stories will appear In the New Braunfels HeraldZertung through Successful New Braunfels and area businesses which will be featured In the series Include BECKER MOTOR COMPANY 547 South Seguin New Braunfels 6253463 CENTURY 21 NORRIS 604 Seguin New Braunfels 6258061 DON MAXWELL CHEVROLET 386 San Antonio New Braunfels 6253451 HOFFMANN AGENCIES 447 Seguin New Braunfels 6257502 KRAFT MOBILETEL 679 Seguin New Braunfels 6297466 KRUEGER MAZDA South IH35 New Braunfels 6201188 LAFARGE Snlrns Wald Roads Box 311507 New Braunfels 6257338
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