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New Braunfels Herald Zeitung Newspaper Archive: February 15, 1987 - Page 9

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Publication: New Braunfels Herald Zeitung

Location: New Braunfels, Texas

Issue Date:

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   New Braunfels Herald-Zeitung (Newspaper) - February 15, 1987, New Braunfels, Texas                                Chamber View New Texas February Horizon bright for economic development in New Braunfels URDUM hpfs inl Knnnmn 1 i i ByTOMPURDUM Executive Vice President Greater New Braunfels Chamber of Commerce There is a slight increase in in dustrial prospect activity that began after the first of the There are a few industries looking to relocate and some planning expansion of their We also have been contacted recently by consulting firms that specialize in industrial site This ties in well with the newly formed Economic Development which kicked off at the beginning of this The new council offers a unified effort on the part of the school districts and Chamber of Com it is an ap propriate time to give the reader an inside look at how industrial prospects search for a community in which to locate and how the Chamber handles the prospect when contact is its not a simple matter to describe a typical in dustrial prospect and the typical manner in which the Chamber handles that prospect because each approach by a prospect is and therefore the Chambers response is modified we can give you some of the more common procedures and methods The overwhelming majority of contacts made by prospects with the Chamber demand It is common for the on the first look at a to keep their identity confined to one per or perhaps a half dozen at the Often the contact is made by telephone or correspondence asking for demographics and related in This may be followed by a visit for a windshield tour of the city in two or three hours and contact with only a Chamber staff In one of the early visits the prospect will ask to meet with selected community leaders to deal with specific At this the prospect is usually looking for land sites and requests for information become much more In almost every the prospect will eventually want to meet heads of existing industry to determine the attitude of the community toward industry and economic labor labor problems and other in formation such as truck tran mail It is not and in fact it oc curred in our community not too many years for a prospect to send in an advance team of their executives in casual clothing giving the appearance of tourists or perhaps traveling This advance crew will visit with service station at sales clerks and other similar contacts to find out about the community from the average citizens point of Today the market place is highly competitive and an industrial prospects search includes many more community traits than in previous years when the only concern was labor cost and availability and In the United States there are 10 times more economic development organizations seeking industry than there are announcements of new locations or relocations of with this fierce competition and the increased demands by industrial prospects for a wide variety of the Cham I Seguin Upholstery Shop We are not the but one of the Complete upholstery service Seats Interiors from headliners to carpet Weekdays 5 115 o o HvraldZrttun bers job has become very demanding and extremely There are a few basic rules that must be followed to have a suc cessful economic development organization such as the New Braunfels First of it must practice confidentiality as an agency and it must insist upon confidentiality on the part of those community leaders and government officials who are brought into contact with the industrial The confidentiality factor cannot be emphasized too much for several Two critical reasons are that the prospect docs not want its competition to be aware of its plans and it does not want to upset its employees On the other the Chamber does not wish for the information to be leaked because it attracts additional competition from other com munities and other the most important factor in industrial development is to establish the need for con fidentiality in everyones This means that representatives of various boards of trustees and other such agencies who participate on an industrial prospect contact team may not be able to go back and tell the other members of their board about an tovtrmiD ITIM roticr 1 rinlw at Itw SPECIALS GOOD industrial Other necessary requirements for economic development are an in ventory of industrial and basic information on the This includes utility tax demographics on the employment It is true that quality of life has now become an important factor to many industrial but work ethic and business climate are still at the top of the it is of utmost im portance that every citizen recognize the need and value of a growing industrial complex so they m can respond appropriately when they are visiting with strangers who may be industrial Land utility good fire credit crime school water tax abatement and all play an important role in industrial For this the Chamber often demonstrates an interest and a concern in the various government as their actions have a direct effect on the climate for industrial Now the question has the New Braunfels Chamber been successful in its economic development program The answer is best presented by using employment The percentage of em ployment on manufacturing payrolls in Comal County runs between 26 and 30 percent on a consistent and this does not include em ployment on mining Guadalupe County is the only county in this area that is com The state average runs about 15 while and Travis counties run about 10 we do not land every industrial prospect that the Chamber comes in contact but we have certainly gotten more than our r WOMT TO LIMIT i AD EFFECTIVE DATES IFEBJFEBJ IFEBJ 13 I 16 I 17 I 18 I 19 I 20 21 iv Krogering Youll find super savin cost cutter specials this week at Kroger during Rodeo So stop by the Kroger corral and lasso in the 3 OR 5 CHUB PACK Ground Beef C MOUNTAIN PEPSI DIE1 PEPSI DIET SLICE ALL FLAVORS Pepsi Diet Pepsi CANS 3 CALIFORNIA iceberg Lettuce HEAD Skinless Fcijitas TENDERIZED HOLLY FARMS GRADE A Whole Fryers LIQUID Purex Bleach VINE RIPE Salad Size Tomatoes Maryland club Coffee BOLL Aurora Tissue Pinto Beans FOB BAG Kroger sugar smn See the Saving Dif f Krogering   

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