Santa Fe New Mexican, October 2, 2005, Page 91

Santa Fe New Mexican

October 02, 2005

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Issue date: Sunday, October 2, 2005

Pages available: 124

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New Mexican (Newspaper) - October 2, 2005, Santa Fe, New Mexico Ron Ridder Tribune covers of sports magazines posing a threat to the delicate psyche of weekend athletes everywhere It may be that the athletic physique is celebrated because sports is held in high regard Sports milestones in diversity for example are celebrated in history books The model figure is maligned because the fashion industry is per ceived as frivolous and superficial Try for a moment to separate the bodies from the business Marion Jones vs Naomi Campbell Maria Sharapova vs Carolyn Murphy Is one figure more or less damaging to womens selfimage Certainly all look as though they have the strength and wherewithal to take care of themselves The various drugs sometimes called upon in both indus tries to increase muscle mass dull the appetite or otherwise lend an artificial edge are part of another The new Nike advertising campaign has been incorrectly lumped into this real aesthetic One ad features a closeup of a womans thigh in a pair of running shorts The copy has the owner of that leg proclaiming I have thunder thighs And that is a compli ment because they are strong and toned and Lets be clear These are not thunder thighs These are runners thighs Bikers legs They are not And there is nothing average about them They are spectacular and inspir ing They make one want to rush out and buy a new pair of Nike sneakers and start training for next years marathon Nike is selling a fantasy just as surely as Victorias Secret is Perhaps Nikes next ad blitz should include a chubby lady with wobbly thighs Her arms could be raised in victory as she wheezes across the onemile marker Is that the reality of the female physique that should be displayed Fashion thrives by con structing stories building images and weaving fan tasies Should the fashion media portray women as they are Or as they might imag ine themselves In the September issue of Glamour magazine the editors ask whether there is such a thing as too much perfection A seemingly unblemished photograph of j the actress Aisha Tyler is cov ered with notes for retouch1 ing A second photograph shows Tyler after her thighs have been slimmed her tummy V flattened her cleavage enhanced The retouching was exaggerated to make a point No one is perfect And in fact perfection can look a little weird Women are increasingly perceptive about the way media images are manipu says Glamour editor inchief Cindi Leive Theres a real level of sophistica tion about whaf s done to an image You can retouch your own wedding photos online And if you happen to have a breakout on your wedding whos to say you shouldnt get in there and retouch Thats using the technol ogy for Leive says with a laugh But sometimes women like to look at other women who have imperfect fea tures and quirks I think the problem is not with idealized images I think the problem what women react to is when they see only one type of Its healthy to occasionally pull back the curtain and remind readers of what most of them already know Fashion is not truth That has always been the oper ating principle of the business Fashion is extravagance and incongruity elegance and rebellion It is envy and exclusivity It is reassuring to occasionally see the machinations of the magician Its nice to be presented with a female physique is a little more acces sible And it is good to see the beauty fantasy broadened to include attributes such as strength and endurance But no one wants to feel as though theyve stumbled into the ladies locker room or caught their neighbors in their skivvies SUNDAY Enjoy it all week long Teachers Pet The Santa Fe New Mexican is not only a big favorite of teachers Teachers and students alike tell us they prefer it to many other learning tools In the classroom The New Mexican is used Not just for current events and civics but also math social studies and reading comprehension and a host of topics Jlie New Mexican pays 49 of the costs associated with supplying newspapers to hundreds of classrooms in Northern New Mexico schools through the Newspaper in Education NIE program The remaining 51 of the cost for NIE is covered by local business donors If youd like to be an NIE classroom sponsor please call Caralea Page The New Mexicans NIE coordinator at 9953851 As an NIE sponsor you will be helping classroom teachers and providing students with a learning tool they love And youll be helping NIE build better citizens And well let the community know about sponsors NIE participation in regularly scheduled NIE thank you ads in the pages of Tlte New Mexican Its good for sponsors good for the schools and good for students NIE is a teachers pet that everyone likes to be around Horthern New Mexico NEWSPAPER IN EDUCATION THE SANTA FE NEWfr MEXICAN Get the whole story The New Mexican magazine Oct 28 2005 SUNDAY 7 ;

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