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   Winona Republican-Herald, The (Newspaper) - May 4, 1948, Winona, Minnesota                                KWNO-FM SECTION KWNO-FM SECTION VOLUME 48, NO. 66 WINONA. MINNESOTA, TUESDAY EVENING, MAY 4. 1948 FIVE CENTS PER COPY KWNO-FM KWNO Ten Years Old, Brought Area New Entertainment Application for FM Station Made in 1945; Firsts Tests of New Broadcasting Highly Successful Ten years ago, January 16, 1038, Radio Station KWNO was launched tis a service to Wlnona and residents of the Wlnona area. A group of prominent Wlnona citizens. Including His Ex- cellency, the Most Rev, Francis M, Kelly, bishop of Wlnona; Dr. O. E. Maxwell, president of the Wlnona State Teachers college; the Rev. W. S. Whltsltt, minister of the First Congregational church: Dr. A. H. Maze, mayor of Wlnona, and M. H. White, presi- Manufacturers Trying to Meet FM Demands A riatlon-wklo campaign to plac I'M rocolvlng sets In every horn within the service nrcns of FM nn to assure tho rapid development FM broadcasting has boon launchc by the FM association board of d: rectors. Encouraged by tho rapid growl ol FM. but appalled by tho lack o rocolvlng sots, dospito tho fnct tha popular network programs find man now ones are now avnllivblo to 00, people from moro than -10 FM stations, tho FMA board unani mously passed resolutions as follows Culling on all receiving sot manu Xncturors to produce and cllstrlbuti "FM only radio receiving sots at thi lowest prlco possible consistent with high fidelity performance." Aoks More Production Calling on tho Radio Manufactur- ers association and all set manufac- turers to expand FM receiver pro- duction, particularly of "good jow- cont table model sots to moot the crylnfrfltfoinb'fWotr and to Include the FM band in "all radio nncl television sots." Another resolution. In lino with tho FMA's promotion campaign to bring tho static-free, noiseless radio recep- tion to every homo In tho country called on all FM broadcasters to "adopt and uso frequently" tho slo- gan: "Bo Suro Your New Radio lias FM." Tho Federal Communications commission will bo askod by the FMA to "Investigate carefully" all implications for extension ol time ivhoro construction permits have boon Issued for FM stations and whoro tho holders hove not put their stations on tho air within tho time specified by tho commission. Tho board also voted to send a quostlonnairu to every FM broadcast- er regarding negotiations with the American Telephone ft Telegraph Company for hlgh-tUlollty wire lines loading from studios to transmitters. Tnrlff Still Feruling Ponding before tho Fcctcrul Com- munications commission Is a tariff of proposed rates for I'M network lines, fllocl by tho and op posed as exorbitant by tho FM asso elation. Tho FMA board took thi position that a thorough Investing tlon of wire line facilities for FM necessary and that rates must bi cciultablo If FM broadcasters are to compete with established orcllnar; radio networks. Tho hoard voted to meet again In May. brcauso of J'M's rapid expan- sion and brcauso of tho many prob- lems Inherent In tho growth of thi.' Improved broadcast service. FM Eliminates Interference Among Stations Ever feel like chewing nails whon your favorite radio drowned out by tho comedian Is clang of an orchestra broadcur.tlng over another station which crowds out the sta- tion to which you wero originally listening? pretty disgusting isn't it? Well, you don't have to worry with such things when you have a fro- cuiency modulation set, for FM, as it Is known, has complete selectiv- ity to remove the Interference from any competing broadcasting sta- tion. such a station hero March 12, 1946, An FM receiver has constant ley- and granted Winona Radio Service aUy to tho station selected. It chooses automatically tho station dent of Wlnona Radio Service, gath- ered In the station's studios, 216 Center street, at 1 p. m. that Sunday to formally dedicate tho new radio station. There was a four-hour musical program, featuring the Grimm trio, and many congratulatory messages were read. Congressman August H. Androson's voice came from Wash- ngton. The next morning at 7 a. m. regular broadcasting was launched The first program was namec 'Mlnn-Wls-Slppi Time" and con listed of announcements and records hoate's Musical Clock, came on a a. m. It has been one of th r, KWNO. like all other station cr the nation, began devoting uch time to the war effort. Every campaign of mobilization was pub- licized, hours were devoted to home services and a 2-1-hour bulletin service provided locally and through tho network. ABC Service Added On March 1, 1944, the service of tho American Broadcasting Com- pany was added to the facilities of KWNO to bring to this area much new talent, varied programs, ai.'l some of the outstanding shows of tho air. The broadcasting time of the station was expanded and the station wont on the air from 6 a. m, to midnight on December 31, 1D4C, Through the years the growth of the station has been continuous. Additional facilities and improve- ments have been added, to keep It abreast with the changing times, tho desires of the listening public, and to make the programs clear nnd more enjoyable to the radio Istener. Tho best programs avail- able were chartered through KWNO by tho broadcasting chain. In accordance with this policy, ippllcatlon for an FM station was made early In 1845, when this new method of broadcasting hnd been lomonstratcd as a new develop- ment In radio that would greatly ncrcase the enjoyment of pro. grams by the listening public. Permit Granted The Federal Communications Com- MNO-fM Thursday 2 Hour Dedicatory Program of Salutes And Music Planned Perfect Signal to Be Heard Within 100-Mile Radius of City in Three States Minnesota, Wisconsin, Iowa KWNO-FM, the Winona area's new static-free radio station, will formally go on the air Thursday at p. m. At that hour a special 120-minutc dedicatory program will launch KWNO-FM, a powerful voice whose 400-foot transmitting tower crowns Tower Bluff. The christening program will be heard simultaneously over KWNO-PM at 97.5 megacycles on. the FM receiver and over KWNO t 1230 kilocycles on tho standard two broadcasting Gerv ccs of the Wlnona Radio Service. The FM (frequency modulation Ignal will be heard up to a radiu if 100 Southern. Min ncsota, Northern Iowa and West Wisconsin, For the first timi he Winona area will hear radio a' s most perfect development. Salutes Schedule Salutes and' congratulations on ntroduclng the most modern type f broadcasting, hailed as "the best will come from Minne- ota Senators Edward J. Thye and oscph H. Ball; from Congressman ugust Andrescn, and Governor uther W. Youngdahl. Senators Ball and Thye and Con- gressman Andrcsen will be heard a salute recorded in Vashlngtoll, D. C., with an Anieri- an Broadcasting Company an- ouncer ns moderator. Governor Youngdahl will be heard a salute recorded in St. Paul. A satutc om Mark will be heard, too, Woods, president of American Broadcasting Com any, for which KWNO and CWNO-FM are the area outlets, At the broadcasting studio for Dicing their salutes will be Wi- ona Mayor John Druey; Leo C a France, president of the Wlnona Association of Commerce; C. A loatc, vice-president and general anager of H. Choate Company, hlch has one of the longest record of program advertising on KWNO and Everett Edstrom, partner in the Edstrom Music Store and Edstrom studio. M. H, White, president of the Wlnona Radio Service, will also be heard on the dedicatory program, Chorus to Sing Music for the two-hour broadcast will be furnished by the 175-voice Winona Civic chorus, director by I H. Irving Tingley; Mrs. Robcr Leonard, staff organist, playing Ui new Hammond electric organ, anc Freddie He.ver and his I8-pieo Wlnona State Teachers college swing band. Once KWNO-FM is officially 01 the air with this dedicatory program it will be heard 18 hours a day- a, m. to midnight everyday. Many of its programs will be broadcas simultaneously over KWNO, but numerous special events both in Winona and the Winona area will be heard KWNO-PM. exclusively over Classed as a station, KWNO-PM has effective radiateci power of watts. Engineers who assisted in its design and erection have said that its location, atop SCO-foot Tower Bluff, is one of the best FM locations in the nation. with the strongest wave, and then Instantaneously rejects any others that try to get through, If two I'M stations are on the same wave-length the stronger wave is received and amplified and the wenki-r ono Is totally doesn't even come through the loudspeaker as an Interfering back- ground. Actunl demonstrations have been made by receiver manufacturers, where miniature FM radio stations wore placed In opposite ends of tho same rooms, and their receiver was placed between them. At the mission acknowledged the need for a conditional permit for the struction of an FM station. As plans developed, other federal approvals were obtained, and the site of the huge tower, so essential to the success of an FM station. was carefully sclented by engineers on the bluffs overlooking Winona, The selection of the site meant road construction, transportation of Republican-Herald photo Silhouetted Against A Lijrht Spring Sky is the new Radio Station KWNO-FM 400-foot tower located on Tower Bluff, 525 feet above the city of Wlnona. The tower, the lifeline of the new FM station, will usher in a new era of broadcasting in this area at p. m. Thursday. Located on a hi'.l feet above sea level, the flasher beacon on top of the tower can be seen at night for miJes around. shown In the picture above is the new FM transmitter house which is located on a site surrounded by 27 acres owned by the station. Call Letters Denote Beauty of Word, Scenic City Where nnd why do radio stations, fore long the federal agency con- get such odd assort-jtrolling radio set the Mississippi mcnts of letters which usually spell river as a dividing line and ruled nothing? that nil stations east of the river In the nrst place, the first henceforth start with "W" of all commercial broadcast stations; and those west would use "K." n the United States are now and must be started with cither "K" or point where the receiver moved Into It was a success, beyond the ex- thc Infiurnco of tho stronger sta- pcctntions of tho engineers, and that station today KWNO-FM is ready to serve a vastly enlarged Wlnona area. vast amounts of materials to This Is because the Interna- top of the bluff, and a long period tlonal Telecommunications Confer- ot construction characterized allotted those two letters to many production and construction I the U, S. for use to_ distinguish delays. The construction work was finally completed and on Saturday evening the first program test was made. tlon the music of would como forth. country's radio stations from those of other nations and assure there will be no duplication or confusion of ciUI letters. Early in radio's history any sta- tion in the United States could re- quest a call letter beginning with either "K" or "W." However, be- Consequently that is true ot al! U. S. radio stations, FM and AM, today except for a few or the old- est AM stations which adopted a set of call letters contrary to that rul- ing before it was made. These sta- tions were allowed to continue with the the their old call letters due to establishment the call in mir.ds of the public. Researchers into the history of ra- dio have come up with six answers to the question of where radio call letters originate, since each sta- tion operator is allowed to request civic pride. The letters were se any call not already in use. And in that connection, the Federal Communications commission has al- ready revealed that availabilities are growing scarce; most of the possible letter combinations have been taken up and are in use, il not -by commercial stations, by emergency, governmental and ex- perimental stations. lected first for ease in pronuncia- tion, understandabillty, and in being remembered. letters fall into the first category, New Program Service Added By KWNO-FM KWNO-FM, along with its new type of broadcasting, also will pre- isent to its radio audience, the World Program Service of music which features more than separate selections designed for every listen- ing need. This service will bring 32 com- pletely different programs of music, Including the latest popular tunes, played by outstanding musical or- ganizations such as Charlie Spivak Les Brown, Jimmy Dorscy, Duke Ellington, Harry James, Eddie Ho- ward, Guy Lombardo, the Three Suns, and Carmen Cavcllcro. KWNO-FM will now offer such vocal stars as Dick Haymcs, Clark Dennis, Sportsmcns Glee club and the Andrews Sisters. Kay Bloch, Dave Rose and their orchestras head the extensive list of artists which bring the best of music from Ameri- ca's show world. Lovers of concert and salon music will enjoy the artistry of the Cin- cinnati Summer Opera orchestra, Harry Horlick, Erno Rapee and the London Philharmonic orchestra. Those who like western and folk tunes, may hear the Jubllaires, Jim- Housewife Here Listens to FM, Enjoys Quality Mrs. R. R, Wachs. 1178 West Broadway believes a zest has been added to life. She has listened to an FM radio set. Mrs. Wachs is the average house- wife. She is young. She is modern. She enjoys life. Part of her leisure hours arc de- voted to radio. During her working hours she also listens to tile radio. Among other Winona housewives she turns the radio on lor favorite programs and relaxes. What she says is a measuring- stick for other wives. "Most housewives are engaged in some form of work even when lls- ;oning to the she comments, noise and static, lose, for most of us, a great deal of the news, announcements, contests and music. "yesterday I listened over an FM set and was agreeably surprised at the smooth and excellent quality of the voice and music coming over the loudspeaker. "Today I asked my husband to put us down for an FM sot. Perhaps It costs a little more but the picture and the relaxation you get from such listening is Worth It. "Tills is not a commercial plug, nobody Is paying me for saying this, only know a good tiling when I icar it and I nm glad that such :lnd of radio reception has been possible. "'Never underestimate tile power f a woman's opinion'." Secondly- they are the radioimy Wakely, Ridge Runners and world's abbreviation of Winona- the WNO representing this garded by many as one of the most: beautiful in the nation with its natural site in the foot of the Frank Luther. Songs of Hawaii will be offered by the top man In his field, Lanl Mclntyre. Stirring martial airs, college songs, University Has Application in For FM Permit Minneapolis The Federal Com- munications commission has receiv- ed the University of Minnesota's ap- plication for a permit for the con- struction and operation of a fre- quency modulation radio broadcast- Ing station, according to Burton Paulu, manager of the university's Station KUOM. The application authorized by the university board of regents is for a, permit to construct a FM station, 91.9 megacycles to be op- erated on one of the 20 FM clmn- icls set aside by the FCC for edu- cational institutions. The new stn- tion will adopt the call KUOM-FM. Paulu expressed confidence that. Hie application will be approved nnd explained that an FM station at the university would offer many advan- to the average radio listener. He summed up these advantages by uoting the following paragraph rom the application: "The proposed FM tatlon will be used to extend the ducation.il services of the Univcr- ity of Minnesota, as well as to iring to a general radio audience arlcd educational, cultural, inter- national and entertainment pro- rams bnsed on both public and pri- vate resources in Minnesota." Hum Missing as FM Set Warms What docs FM sound like? That Is the question on the minds of all who have not 'heard FM before. In the first place with a pood re- ceiver, you do not hear the familiar "hum" ns the set "warms up." In- stead, out of complete silcnco emerge full, rounded voices, music and Jifelike, incidental sounds. You receive the natural tones and overtones of the broadcast, sounds are not distorted as they pass through your receiver. They arc re- produced with substantially the same exactness and clarity ns when they strike the microphone In the Researchers say that call letters river hills. The word "Wenonah" valley at the'music from south of the broadcast, studio. To put it simply. towering Mississippi (organ melodies, outstanding seJec- distance melts to chair-side reality. denote (1) civic pride, <2) names of universities, (3) names of newspa- pers, (4) names of persons, (5) mis- cellaneous reasons, and C6) no sig- nificance. tlons of sacred music and light opera favorites of Victor Herbert and Gil- bert and Sullivan are included. With the acquiring of the World Program Service, especially for FM broadcasting. KWNO will be able to as appropriate call lettersloffer a wealth of the finest in musi- station, the call'for the Wlnona Radio Service. leal variety and entertainment. In the case of KWNO, Winona's ago nnw firsf. Ftvr xf.atinn. the Cftll'fnr has been declared to be one of the most beautiful in the English lan- guage and with the city's scenic surroundings and name, KWNO jwas selected more than ten years Hence, piano and violin broad- casts sound more natural than ever before. Radio talks and speech ara delivered with facc-to-facc reality. Sound effects, such .is the slosh of water, the tinkle of Rlass, the hiss of a match when struck, will become startingly alive.   

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