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Lowell Sun (Newspaper) - September 28, 1938, Lowell, Massachusetts THE LOWELL SUN WEDNESDAY SEPTEMBER 28 1938 It Opens "with ang THURSDAY at 10! Standard Time, of Course Shortly before 10, Thursday morning, an aerial bomb will rise high above the Bon Marche and in a loud, staccato "BANG" proclaim the opening of our DIAMOND JUBILEE, In rapid succession, fifty-nine other bombs will vie in tonal volume to accent the Importance of this great occasion. As the sixtieth explosion occurs, our doors will open wide-in hearty welcome to our biggest Birthday Party in three generations. On the following four pages, you'll find SIXTY glorious one chosen because of its outstanding value to represent a year in the colorful history of the Bon M'arche's march of progress. Six bie, bright, cordial floors fairly sparkle with hundreds of other Birthday just as important and just as value-full. For your own sake.. -for your family's sake.. .for your home's sake, BE HERE THURSDAY MORNING at 10! THORSDAY'S AND FRIDAY'S PURCHASES WILL APPEAR ON STATEMENTS RENDERED NOVEMBER FIRST A Nationally famous label you wouldn't expect to find on such excellent COATS for so little money 6-60 Tric A S'-orrM of delightful fashions nnd warm fnbrk-s in .smart- I.v tailorfd nnd flcwfi. BOK cnr.ts! Ri ffcr ,_ Coats! for Misst-s nnd in Black. Tan '-tV Winfl- and i! Mixtun.s. for MJss.-s i J-: Women. J Floor Genuine Value in Genuine Leather BAGS Jubilee Prim Our bcpt-sHHru: styK-s! Top-han- dles, fronK-s. In calf, sui.'d-.1, buffalo and guai- nkin. Also and faillos with unusual s'n.-'H franios. Bl.'tck, SiiiCc, Navy, Croon and Plum. Strict Floor A Famous Label on every pair FABRIC oves Price d.M'.T.-n! in Wool SUM) Values Pullover. .Cardigan. .Classic Wool Sweaters That's Our Jubilee Price! Rejoice at these calues in SKIRTS at Bhop Becond Floor 3600 prs. FAMOUS 5 SILK HOSE SAVE 59c ON THREE PAIR Imagine it! 3 and 4-t.hrcad chiffons and 7-thr.'-iil sf rvicr- weights, all guaranteed Fl RST QUALITY.....RINGLESS----nnd RK-ENFOKCED HEELS AND TOES! You the sturdy wearing qualitios thnt. havo made World-Boat or Hosiery famous, -so stock up now and save! Hosiery Floor For the First Time in Bon Marche History, We Offer Our Most Popular Brand of Regular Quality at 2- 46 For JUBILEE DAYS ONLY Smart, youthful, tailored or dressy FUR FELTS! High crowns, brims, ail-purpose hretons. "Pork Pies" and oven our famous Cockade Beret! Black. Brown. Xavy, inr. Teal, Purple Plum and Laurel Green. -i'v-23. Hat Floor Amazing but TRUE Our ENTIRE Line of Women's High-Fashion Fall SHOES Jubilee-priced TV-W nrv.? f'rs you, lit ui'l licht arid low v. ill you uh'-r; try c-n YCK'R jv-tir of i
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