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Globe-Gazette (Newspaper) - January 4, 1965, Mason City, Iowa Whats in a name A fortune Billions made i renting lists By DENNIS DUGGAN New York Herald Tribune Newt Service Sukarno is expected to try to set up a little U JAKARTA Indonesia AP Indonesian President Sukarno is expected to try to form an or ganization of young nations as a rival to the United Nations It is believedhere that In donesias opposition to the seat ing of Malaysia on the UN Se curity Council was only a pre text for quitting the world or ganization which the Indone sians claim has degenerated into a mere tool of the United States and Britain Sukarno is thought to envision Indonesia taking the lead in a new organization of what he calls the new emerging forces as against theiOldfos old established forces Hhas had no success with such ideas in the past In 1963 Sukarno got little sup port whenhe withdrew Indone sian athletes from the Olympic Games after he set up the games of the new emerging Ganefo Nor did he draw much sup port last October at the second conference of npnaligned na tions in Cairo when he said their approach was outdated and should be replaced by his con cept of the new emerging forces However Sukarno might pro pose a regional grouping similar to the Organization of African Unity that would not require other nations to pull out of the United Nations An occasion for him to put forth this proposal would be the second African Asian conference in Algiers in March There was no word from the presidential palace in response to UN SecretaryGeneral U Thants appeal to Sukarno to reconsider his withdrawal deci sion Foreign Office officials were not available for comment since Monday is a Moslem holi day Indonesian diplomats at UN headquarters in New York were believed preparing a for mal withdrawal statement to follow up their oral declaration on Friday Philippine newspapers noted with concern that both Commu nist China andIndonesia t he Philippines two largest neigh bors were now out of the United Nations and beyond its moder ating influences The general expectation in Manila was trou ble ahead In Cairo the governmentcon trolled newspaper Al Masaa said it disapproved of Indone sias withdrawal from the Unit ed Nations and called on Sukar no to reconsider The paper said the move would be tantamount to fleeing from the international battlefield where nations are scoring a series of victories against imperialism In Malaysia a Britishsup ported defense buildup was un der way amid expectations that Indonesia would step up its mili tary campaign against the 1C monthold federation which it charges is a device to perpetu ate British colonialism in South east Asia Malaysia meanwhile served notice on Indonesia that it will repel any act of invasion against Malaysia with any force which is necessary to quell it They apparently referred to re cent border incidents between the two countries SUKARNO NEW dropping is big business The direct maii industry which thrives on names has grown into a bil lionayear industry and is get ting bigger each year despite rising postal costs and an occa sionar ripple of resentment on the part of some people who put unwanted mail on a par with childbeating A littleknown aspect of the direct mail industry is the work done by a handful of what arc known as mailing list brokers There are only 30 or so compa nies in the country which are in the list brokerage business The president of the biggest of these companies is Arthur Mar tin Karl who company Names Unlimited Inc has been sup plying names to customers since 1933 Karl estimates that the list brokerage business has grown to a millionayear business Karl rents lists of names to users charges them to for each thousand names and collects a 20 per cent commis sion for his troubles Like all list brokers Karl has little capital equipment His forte is that of a prospector He knows where to get lists of names he has a pretty good idea of what a company can get out of a given list and he says he has more business now than I can handle Like all of his competitors Karls company is privately held and he declines to say how much volume the company does each year But he admits his company is the biggest as well as the oldest in its field And he says that many US firms are overlook ing a lush source of added rev enue by not renting out their own customer lists Many companies of course do rent their lists Among these are H J Heinz Diners Club Hearst Publications J C Pen ney and TimeLife Inc Karl collects his money by acting as a gobetween for these companies and for list seekers He says he can put his hands on some 1500 different lists and he is paid for knowing which list will be most effective for which client The lists range in size from 25000 names the minimum that Karl rents to 45 million or the names of all those listed in telephone books Naturally Karl is a strong booster of the direct ap proach to selling If you want to reach a national audience you can take a color page in Life magazine It would be a lot cheaper than a direct mail campaign But direct mail does two things that a page adver tisement doesnt For one the prospect himself is identified For another the message is far more private Forest City crash kills Woden The newspaper that makes all North lowans neighbors Home Edition VOL 104 MASON CITY IOWA MONDAY JANUARY 4 1945 UOe Paper oi Two Associated Press Full Wins No 282 Ford wins Hallecks job Photofax DISRUPTED SESSION A man in a Negro minstrels costume is hustled off the floor of the House by a policeman The man identified as a member of the American Nazi Party interrupted swearingin ceremonies when he rushed out on the floor shouting Ise the Mississippi wants to be seated youth FOREST CITY Gregory J Gjerde 20 of Woden was killed in the collision of his truck and a car on Highway 9 six miles east of here Saturday Authorities said G j e r d es truck came off a side road onto the highway and was struck by the car driven by Joe Cervera Jr 18 of Estherville Gjerde was thrown out as the truck spun around and it then rolled over on top of him Riding with Cervera were his father Joe Sr about 40 am Bonnie Cervera 39 Joe Jr am Bonnie were reported in gooc condition at a Forest City hospi tal Born Dec 27 1944 Gar ner Gjerde was the son of LJoyc T and Florence Bergman Gjerde He is survived by his wife the former Rosalind Ryer son a son Scotthis parents three brothers Ronald Fores City Lloyd M Woden Eugene R Peru Ind and a sister Judy Crystal Lake Funeral serviceswill be Tues day at 2 pm at St Johns Lu theran Church in Woden Th Rev John H Jacklin will offici ate Burial will be in Gran Township Cemetery with Olson Funeral Home Forest City i charge North Iowa Weather outlook Considerable e I 0 v d i ness through Tvesdey with brisk Warmer Monday night lews in opf Continued miU Tuesday mid IN terHwest few southeast Weather Details on Page 2 LBJ may unwrap tax budget cuts WASHINGTON ent Johnson may take the raps off some taxcut and State of Monday udget secrets in his ic Union message ight First however he ecial religious services mark ng the opening of the 89th Con tive July 1 There has been speculation the proposed tax nut might approach billion Gross is sworn in to House Peterson makes no objections WASHINGTON AP H R Gross RIowa took the oath of office Monday for a ninth term in the House There was no objection raised from the House floor prior to Gross being sworn in with other members by Speaker John W McCormack DMass Stephen M Peterson Dem ocrat said last week that the peppery conservative would be asked to stand aside when the oath was given to members elect Peterson has contested Gross election Gross called this idea ridicu lous and pointed to his certifi cate of election issued by Gov Harold Hughes of Iowa Sworn in with Gross were five new Democratic members from Iowa and Rep Neal Smith DIowa who returned for his fourth term Cross was the only GOP member of the Iowa House delr egation to survive the Demo cratic landslide in the state He was certified the winner over Peterson by 419 votes The new Democratic mem bers of the delegation are Reps John R Schmidhauser of Iowa City John C Culver of Marion Bert Bandstra of Pella Stanley L Greigg of Sioux City and John R Hansen of Manning In the last Congress Iowas House delegation consisted of six Republicans and one Demo crat ress The morning services were eld at the National Presbyteri n Church eight blocks from he White House The President was still put ing finishing touches on his an lual message to be delivered jersonally at a joint session of he Senate and House at 8 pm CST The speech which the resident hopes will set guide marks for the work of Congress n the busy year will be broad cast live by television and radio networks Johnson was departing from radition in making it an eve ning speech Most president tave addressed Congress during he noon hour but Johnson want ed to get maximum television and radio exposure in unveiling preliminary blueprint of whal he calls his Great Society program t chief executive will touch on major legislative proposals to be submitted in the weeks ahead But he was not expected o go into detail on these leav ing that for special messages to be sent to Congress later If he follows last years pat tern he also will disclose the broad outlines of the new feder al budget to be submitted later in the month For the second straight year he was expected to announce annual federal spending at less than bil lion There was a possibility too Johnson would put a dollar figure for the first time on the size ot the excisetax cut he will ask Congress to approve effec i Il In addition to discussing do mestic policies and programs attended presidents usually devote part of their State of the Union mes sages to foreign affairs There were no advance hints that Johnson planned any surprises in this area Inside The Globe House ceremony interrupted by minstrel Nazi WASHINGTON AP The swearingin of the new House was momentarily interrupted Monday when a man in Negro minstrels getup rushed out on the floor shouting Ise the Mississippi delegation wants to be seated Two Capitol policemen quick ly seized him and hustled him off the floor As he was being Clear newt 3carried away he shouted Long Society news 547ilive Rockwell MOB ROUTS clubs swing ing part of a mob of 1000 demonstrating for over Riot against US Taylor in Viet Nam SAIGON South Viet Nam AP A mob of 1000 rioted through Saigons main streets for more than three hours Mon day calling for the overthrow of Premier Tran Van Huong Viet Cong guerrillas am bushed another Vietnamese Ranger company near the town of Binh Gia and killed a US adviser the first American to die in 1965 Nine Rangers were killed and 30 or 40 were missing So far six Americans have been killed in the fighting around Binh Gia which started last Tuesday Two others are missing and presumed cap tured Government casualties are estimated at about 500 Since December 1961 247 Americans have died in combat in Viet Nam throw of the government of Premier Huong routs a policeman in Saigon Photofax Tran Van North Iowa news I Sports 910 Bowling page 11 This was an apparent refer ence to George Lincoln Rock well head of the American Nazi Squads made no of armed attempt to marines stop the Latest markets A bystander asked the Mason City news 1213 Comics 14 Editorials 15 Transit timetable U Classified pages H17 man whether he was one of Rockwells boys and he shout ed yes Capitol police said he gave his name as Robert Lloyd demonstrators in Saigon but rioters manhandled photog raphers and any police who got in the way Fights broke out repeatedly as the crowd charged about the city At one point the mob unfurled a banner denouncing involve ment of the American govern ment and Ambassador Max well D Taylor in Vietnamese affairs At least a score of persons was believed to have been in jured Among those hurt was Associated Press photographer Huynh Cong La The mob was not allowed to enter Buddhist headquarters and Buddhist spokesmen claimed they were not involved But the mob had assembled originally at the call of Bud dhist leaders to protest the trial of students arrested last De cember in antigovernment pro tests The trials were canceled when the mob appeared on the waterfront Photofax ANTIAMERICAN RIOTS Rioting students in Saigon raise antiAmeri can banner during fivehour demonstration Banner demands that US govern ment and Ambassador Maxwell D Taylor stop interfering in t h e affairs of South Viet Nam Regular Mississippi delegates are seated Marines pushed strators away from he demon the water AP Phototax BROTHER SENATORS Sens Edward M Ted Kennedy DMass and brother Robert D NY right are the first brothers to hold seats in the Senate in 162 years The last set of brothers in the Senate at the same time were Theodore Foster of Rhode Island and brother Dwight of Massachu setts from 1800 to 1803 front and they made their way through the streets to the citys main marketplace carrying the limp figure of a student they claimed had been beaten un conscious Saigons military governor Brig Gen Pham Van Dong called on thepopulation to re main calm and dont let your WASHINGTON AP The House voted Monday to seat the five regularly elected repre sentative from Mississippi de spite a challenge which sought to deny them seats The challenge had been ini tiated by the Mississippi Free dom Democratic party a pre ponderantly Negro group Seated under a resolution adopted on a voice vote by the House were veteran Reps Wil liam Colmer Thomas G Ab ernathy Jamie Whitten and John Bell Williams Democrats and newly elected Prentiss Wal ter a Republican Seating of the five Mississip pi regulars came after Capito police had turned back three Negro women from Mississipp who sought to enter the House chamber on a contention they They presented themselves at he main entrance but were ad by Chief Carl Schamp of he Capitol Police You have no floor privileges The three are Fannie Lou Hamer Annie Devine and Vici oria Gray Each in turn presented to Schamp a paper which they selves be fooled by the Insidious plots of the Communists were contestants and thus en titled to enter said attested that they were bona fide contestants and as such were entitled to be on the floor Creates anew image For House Republicans WASHINGTON AP Rep Gerald R Ford of Michigan was chosen to lead House Re publicans in the 89th Congress Monday unseating Rep Charles Halleck of Indiana Ford 51 backed by younger members who wanted a fresh forceful image for their party defeated Halleck 7367 Halleck 64 had held the job for six years Ford gave up the post of chairman of the party confer ence in order tochallenge Hal leck for the leadership Rep Melvin R Laird of Wis consin won Fords former job In nominating Ford for floor leader Rep Elford A Ceder ber RMich said millions of Republicans are awaiting our decision and hoping House Re publicans will provide them with a fresh and forceful image Cederberg also predicted Fords election would improve the prospects for Republican gains in Congress in 1966 The shattering defeat they suffered in last Novembers elections helped overturn Halleck In the contest for the confer ence chairmanship the vote was 75 for Laird and 62 for Rep Peter H B Frelinghuysen of New Jersey a member of the 1 i b e r a 1oriented Wednesday Club a group of about 20 House Republicans Rep Paul R Fino of New York had announced his candi dacy but withdrew to leave the contest between Frelinghuysen and Laird Laird was considered by some liberalwing Republicans to have identified himself too closely with Sen Barry Gold waters forces in the fight over the party platform at the Re publican Convention in San Francisco last summer Laird was chairman of the Platform Committee As trim and vigorous as when he starred on the football field 30 years ago Fords appear ance was a major asset in rally ing the younger members be hind him At 51 he is 13 years younger than the man he unseated Ford had far more than his appearance to offer however During 16 years in the House he achieved a solid if unspec CONGRESS Continued en 2 House rules loor privileges SAM Fkw Timdto Duui to PM tt A provide some for persons in volved in seating contests We are here in our capac ties as contestants said Mrs 3ray first of the three to present herself You are not allowed in here Schamp said You cant come on the floor of the House You do not have floor privi leges The three then departed quiet ly and said they would confer with other Mississippians who are here in a move by the pre ponderantly Negro Mississippi Freedom Democratic Party to challenge the seating of the five representativeselect from sissippi Mis Long elected by Democrats in the Senate WASHINGTON AP Sen Russell B Long DLa 46 a Southerner who classifies him self as an economic liberal was chosen by Senate Democrats Monday to fill their No 2 lead ership post Long won on the second ballot with 41 votes six more needed Runnenup on this test were Sen John O D RI with 25 and Sen Philip A Hart DMkh with two The job was vacated when Hubert H Bhnaptew ed vice president A
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