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Mason City Globe-Gazette (Newspaper) - January 28, 1963, Mason City, Iowa T A J CITY GLOBEGAZETTE 4AGE Disentangling hasnt been easy Luther Hodges sets the record straight IT SOMETIMES APPEARS that nobody in the upper echelon of the Administration has a good word to say for advertising The concept of eco nomic waste often expressed by bright young theoreticians seems to have acceptance among their superi ors Thats why those with a stake in advertising as user or as purveyor were heartened last week in Chi cago to hear a highly respected mem ber of the Kennedy official family pay compliment to advertisings role in the making and the maintenance of Amer icas unmatched economy That spokesman for the Adminis tration was Luther H Hodges Secre tary of Commerce and the meeting before which he spoke was the News paper Advertising Executives Associa tion Advertising he declared is clearly the most efficient and eco nomical way of selling Nor did the cabinet member stop there In an obvious slap at the cynics who view advertising as uneconomic he offered this observation For my part have no doubt that ad vertising is dynamic highly constructive force in our economy Without it our national per capita income would fall the market demand for goods and services would shrink production would fall off and many jobs would disappear The former North Carolina gover nor once put the matter even more sharply into focus in a piece written for Advertising Age magazine America does not have to choose be tween schools and soap between missiles and consumer products between progress and can have them all and advertising can help us get them The primary function of advertis ing is to inform persuasion is second ary Through advertising the consum er is advised of the products available acquaints them with their uses and tells them where they can be obtained to the consumers greatest advantage To this basic precept Hodges pro vided a postscript By increasing volume and lowering selling costs advertising brings the con sumer goods and services at lower prices Advertising with a truthful mes that describes most adver a hallmark of business re sponsibility This is a tenet and tool employed by ethical business t6 win the respect and the confidence of the American public Advertising has performed a vast ly important role in creating the ap petite which placed American produce tion on a plateau high above the re mainder of the world Its detractors have not viewed the subject or the scene in perspective Thank you Mr Hodges for direct ing attention to the distortion This man was a common thief NEWSPAPERS in Chicago and its environs have been filled of late with stories about the trial conviction and imprisonment of an exmayor of Gary George Chacharis His part in hindering the govern ment in its collection of taxes on 000 in kickbacks and payoffs led to his arrest He testified that the irregu larities took place before he became mayor that he hasnt stolen anything 6ince assuming that office The judge in the case in comment ing on the shakedowns of Gary busi ness firms characterized Chacharis as despicable a hypocrite and a disgrace to the people who honored him an below ITS BEEN SAID Small crimes always precede great ones Never have we seen timid innocence pass suddenly to extreme Jean Baptiste Racine Show us a home with young children sug gests Hank Hook in the Davenport Democrat and well show you where every pack of play ing cards counts out at something less than 52 One of the questions Iowas voters will be called upon to answer ia the 1964 elections is whether a Republican legislature or a Demo cratic governor was to blame With unmarked patrol cars on the high ways many former bad actors are now driv ing as if there was a policeman right behind Substituting return of the saloon for liquorbythedrink strips the proposal of its glamor Memo to Motorists Were right at the height of the fenderbender season in North Iowa Remember 10 years ago B F Rusy executive secretary of the Wisconsin State Soil Conservation Committee will be main speaker at the annual meeting of the Production Credit Assn at the VFW Club on the 29th 20 years ago United States heavy bombers flying fort resses and liberators attacked naval installa tions in Germany It was the United Stales Army Air Forces first attack on the German homeland 30 years ago George Barrett member of the Pioneer Flyers Inc firm here has been appointed member of the aeronautics committee of the Iowa department of the American Legion by Commander W Earl Hall 40 years ago Paul Prehn Mason City wrestling in structor of the University of Illinois is un derstood to be the first professional and coach to write a text book on wrestling rules and methods His book is entitled Mod ern Scientific Methods of Wrestling 50 years ago Three beautiful Colby aulos Mason Citys representation at the Chicago auto show to be held the first week of February are loaded ready for transportation to the Coliseum ingrate to the country which adopted him Judge Grant also castigated the firms that had paid bribes to the Cha charis machine and blasted local cit izens because corruption breeds on public apathy and a spirit of resigna tion That this admonition fell on barren soil however was evident in the state ment by Garys first Negro justice of the peace that if after serving his prison term Chacharis should return and run for mayor of Gary Ill sup port him and Im sure my constituents will too The future of democracy doesnt appear very rosy down Garyway Pros and cons Some interesting points of view gleaned from our exchanges We cannot tolerate Castro Garner Leader This editor for one does not believe that this country can tolerate the presence of the Castro government in Cuba that attempted coexistence with Cas troism would amount to a disaster and would result in a virtually total collapse of the re spect of Latin America for the United States Another reminder Charles City Press Why shouldnt there be a campaign to burn car headlights when ever daytime visibility is poor and not just on occasional holiday to serve as a reminder to motorists to drive carefully because of the risks involved in highway travel V Increased educational opportunities Britt NewsTribune The principle of in creased educational opportunities for Iowa children has been established through up grading of teachers and expansion of curric ula and it should be worked on The joys of being governor Algona Advance Governor Hughes is find Ing out the joys of being that no matter what you do you are wrong Selling begins at home Kewanee HI StarCourier Before we sell Kewanee to others we have to sell it to our selves Then everybody is happy Buffalo Center Tribune Everybody is happy when everybody is making money Editorial of day Somebody has to pay the tax AUSTIN HERALD A bill providing tax deductions for college expenses is being spon sored by First District Congressman Al Quie who is being joined in sponsorship by three other Minnesota Republicans The bill offers income tax deductions for educational expenses including tuition re quired books laboratory and library fees and supplies The idea undoubtedly is attractive and will appeal to many who have children now in college or who intend to continue their education beyond high school But one of the difficulties of our present tax system is that the deductions and other considerations for special groups have only served to increase the tax rate There is the obvious fact that while cnts of the college students would benefit from such a bill other taxpayers would have to make up the loss of revenue the bill would cause observing To your Roving reporter The ABCs of VD spreading in teenagers By BURTON H FERN MD YOU CANT hide your head in the sand and pretend that VD doesnt exist Not when its among teenag ers One victim in four is under 20 Many are only 14 or 15 VD spreads only by di rect contact Sometimes kissing is enough The frag ile germs cant live outside the body Public fountains and washrooms dont spread VD There are two main kinds The cork screw like syphilis germ can destroy any organ It still kills thousands each year Dr B H Fem The infection starts with an innocentlook ing sore where germs penetrated the skin three to 12 weeks earlier This sore heals with out treatment A little later syphilis germs invade the bloodstream and bring on a flulike illness fever headache sore throat and a blotchy rash All this soon fades and the germs go un derground For 10 to 25 years they lurk silently And then sudden mental illness Blindness Crip pling Heart trouble Blood tests can detect the lurking infec tion In most states you have to have one before marriage and again before each baby is born Babies can catch syphilis from an infected mother Years of complicated treatments have now been boiled down to a few shots of penicillin The other main kind of VD brings on a discharge and burning when male victims empty the bladder In females this infection lingers silently damaging tubes and other internal organs Check with your doctor or health depart ment if you suspect VD Dont waste time or money on quaeketeers who advertise cures for social or mens diseases Teenagers are developing attitudes and standards to guide future sex You cant force your youngsters to make the right choice but if he loves and admires you hell model himself after you And his high standards will rule out any possibility of VD for letters frem readers While he cannot undertake to answer iadiTld letter he wffl me qaeitioni SB eol tiran positle and wfcem they ar Interest Addreu ynr to Dr H Fern GlobeGkMtU Mam Cltjv la Small joys can make living a realpleasure ByHALBOYLEoffheAP NEW YORK UP Most of the real pleasure of living comes from small joys that give you a big moment Such as Getting an abject apology from a bank after they make a 27cent clerical error in your savings account Taking your shoes off at home after a hard day of holding your feet up on an office desk Open ing a neighbors letter by mistake and finding its a love note from one of his old girl friends Finally paying off a 30 year mortgage on the house the roof falls in Discovering the dentist wasnt lying when he told you that you could still en joy corn on the cob with the new store teeth he installed Having your veterinarian Hai inform you No this time your cat isnt go ing to have kittens She simply needs to go on a diet Turning on a radio and hearing something by Mozart instead of a rock n roll record Finding that you can again wear size 38 shorts instead of size 40 Reading a poem by Emily Dickinson Meeting a former high school classmate who was voted Boy most likely to succeed and finding out you are making more a week than he is Watching children catch fireflies in a milk bottle on a summer night Waking up before dawn and worrying because you cant think of a single thing to feel guilty about Having your wife give you an unexpected bit of praise such as No other husband in the block carries out the garbage in quite the manly way you do dear Saying goodby to someone you love and hello to someone you are really happy to see Hearing your daughter introduce you to a this is MY daddy in a tone that makes you feel like royalty Having the same frecklefaced bundle of mor tality inform you she got a grade of 100 on her spelling test or point out the Big Dipper in the sky to you as if you had never in your lifetime seen it before Being invited to the bosss home for dinner and finding they pick up chicken in their hands and eat it just like everybody else Thanking God there has been no death in your immediate family for more than a quar ter of a century Of such moments are our lifes real joys made Theyll do it every time BRUNO FINALLY GETS A CHANCE TO BE TUE CENTER OF ATTRACTION AS HE TELLS HIS MEDICAL THEN BLABBERLY BUTTS INTAKES OVER AND TORS BRUNO AND EVESV OTHER CASE WAT EVER WHAT HAPPENED BRUNO WELL rr STARTED OUT AS A LITTLE HAN6NAIL BUT IT GOT INFECTED AND J THE WORST HANG NAIL M MEDICAL HISTORYTHEY L PUT ME IN AN ISOLATION WARD MY WHOLE ARM TURNED J3REEN THIS BIG DOC VIENNA YEAH AND Anpc HAUO HAT TO ALAN W JONES More bum guessing can imagine that this ex cerpt from the national weather forecast by Irv ing P Krick Associates Inc for the week of Jan 21 to Jan 28 the frigid weeks just ended must have been reassuring in advance to the people of Flor ida Southeastern United Seasonably mild weather is in dicated Following Jan 22 no unseasonably cold weather is forecast Most days will be sun ny with precipitation generally Jight However southern Flori da likely will experience some moderately heavy showers be tween Jan 26 and 29 Thats what was promised But what Florida and her neigh bors in southeastern US got shouldnt happen to a polar bear Weather history was made in those parts by a cold wave not even hinted at in this long range forecast Since last summer I have been making a weekbyweek check on the predictions for our area Not one out of 28 could be rated as even an educated guess say nothing of accurate forecast This past week for example there was nothing to suggest that wed be getting about the coldest spell since 1936 If Floridas confidence in longrange forecasts is some what shaken I understand Mine was broken many years ago and it was never mended Is Mars inhabited observe growing doubts among scientists wheth er there is life on Mars Theres substantial evidence of poison gas in the atmosphere Recent spectrographic studies in by the Bureau of Standards the Army Corps of Engineers and the National Geo graphic that atmosphere as largely nitrogen with a sizable content of lethal peroxide According to these scientific studies the presence of nitrogen peroxide on Mars could explain the planets shifting polar caps seasonal variation of its dark areas the socalled dust storms and perhaps its red color These may be manifestations of the oxides of nitrogen in response to changes in temperature D C population think its significant that the population of the District of Columbia is now 56 per cent Negro In the public schools the ratio is per cent colored C Oversize watch draw on the Cornelia Otis Skinner book Ele gant Wits and Grand Horizontals an unbelievable title incidentally for this recol lection having to do with Tristan Bernard the French playwright One day on a busy street Tristan was accidentally hit and knocked down by a grandfather clock which a workman was carrying on his shoulders Instead of being angry got to his feet brushed off the dust and said to the workman Why dont you wear a wristwatch like everybody else Information please 1 How large is the District of Columbia 2 What islands were former ly called the Sandwich Islands 3 WTiat is a sandglass 4 What is another name for the snowbird Answers 1 Sixtynine square miles 2 The Hawaiian Islands 3 An hourglass 4 Junco or snow bunting BOUQUET To CLIFFORD J for receiving the permanent ap pointment as Mason City fire chief Pierce has demonstrated dedication to the fire service and knowledge of fire fighting knowhow in nearly 35 years on the fire of that time as an officer His suc cessful passing of civil service examination to become eligible for the permanent appointment was a matter to be taken for granted Did you krtiw The Haskin Service EDITORS NOTE Readers usinr this service for questions of sign full name and address and enclose 5 cents return postage Address the Mason City Information Bureau F St NW Washington 4 BC If chocolate turns white is it spoiled No The whiteness occurs be cause the cocoa butter in the chocolate melts and comes to the surface This happens at about 85 degrees F At a colder temperature the cocoa butter hardens and turns white usually with no loss of flavor THIS DATE IN HISTORY In 1922 29 inches of snow on the roof of Washingtons Knicker bocker Theatre collapsed it killing 95 Which amendment to the Con stitution provided that U S Sen ators be elected by popular vote Why was the election sys tem changed The 17th Amendment to the Constitution effective May 31 1913 provided for election of Senators by popular vote instead of by state legislatures as or iginally stated in the Constitu tion Popular dissatisfaction with the old system was wide spread it was considered un democratic and subject to cor rupt influence of political ma chines and private corporations Although movement for popular election of Senators began prior to the Civil War it was not un til May 13 1912 that Congress finally submitted the 17th Amendment to the states While waiting for Congress to act a number of states permitted vot ers to indicate their Senatorial choice on their ballots and state legislators elected the candidate who received the largest number of popular votes in the state Where is perique lobacco grown This unusual strongly flav ored tobacco prospers only in St James Parish of Louisiana and almost entirely in one part of the parish the Vacherie of Grande Pointe Though the year ly production is only a few hun dred barrels large quantities are not needed The addition of as little as 5 per cent of perique to a batch of very ordinary pipe tobacco is said to change it into a firstclass smoke Who was the first European to visit California Juan Rodriguez Cabrillo a Portuguese explorer who sailed under the Spanish flag is gener ally so credited He sailed up the coast of California and dropped anchor in San Diego Bay in June 1542 Cabrillo died the fol lowing year but his pilot Fer relo sailed up the West Coast as far north as Oregon How much snow is equal to an inch of rain Ten inches of snow are rough ly equal in density to one inch of rain but this ratio varies greatly There would be less than 10 inches of heavy wet snow and possibly more than 30 inches of light dry fluffy snow to one inch of rain Snows dens ity increases with packing and occasionally with melting and refreezing density also increas es if the snow turns into ice par ticles ts there a technical word de noting hair standing on end Horripilation is the name giv en to the bristling of hair In animals horripilation is a de fensive mechanism for it make theanimal look larger and more frightening The process is seen as goosebumps or cutis anser ina in man Horripilation comes from the Latin horrere to bristle and piius hair MASON CITY GLOBEGAZETTE A LEE NEWSPAPER Issued Every Week Day by LEE ENTERPRISES INCORPORATED 121123 E State St Dial GA Second Class Postage Paid at Masoa City Iowa LEE P LOOMIS Management Board WEAJU HALL Editor t Publisher RAY N ROR1CK GeneraJ Mgr Associate Editor THOR J JENSEN City Editor DONN E WHITE Asst Bus Mgr KENNETH CAREY Ret Adv Mir UVDE STACKHOUSE Nat Adv Mgr KILLSTROM Circulation Mgr WM D McCAULEY Comp Rm Supt REUBEN W SWEHLA Pressrm Supt Monday Jan M E M B K R ASSOCIATED PRESS wmcn is exclusively entitled to use for rcpublication of all local news printed in this newspaper as well as all AP news dispatches SUBSCRIPTION RATES By Carrier One year J2080 One week Outside Mason City and Clear but Within 100 MUcs of JIason City North Iowa Edition By mail 1 year Ey mail 6 months 750 bix Outside 100 Mile North Iowa Edition
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